eCommerce Analytics and Insights Senior Manager

What Data Analytics contributes to Cardinal Health

Data Analytics is responsible for understanding, preparing, processing and analyzing data to make the data valuable and useful for operational and/or decision making purposes. Data Analytics may need to team with Business Intelligence, Advanced Analytics and Data Governance positions to create highly useful information.

  • Uses knowledge of business objectives, strategies, and needs to identify opportunities where data can be leveraged to achieve the desired business benefits.
  • Has an understanding of current data context, processes and availability, and how current data processes and existing data can be leveraged to achieve the desired benefits.
  • Prepares and analyzes data. This can include: locating, profiling, cleansing, extracting, mapping, importing, transforming, validating or modeling.
  • Applies query, data exploration and transformation, basic statistical methods and visualization techniques to create business insights or improve data quality.
  • Performs validation and testing to confirm the accuracy of the information created.
  • Interprets results of analyses, identifies trends and issues, and develops recommendations to support business objectives.
  • Communicates complex information so that it is easy to understand and influences other to take action based on the useful information provided.
  • Implements and maintains decision support or master data management solutions.

Accountabilities in this role

The Sr Manager, eCommerce Analytics and Insights will be responsible for analytical efforts to drive customer engagement through our medical eCommerce experience.  In addition, the manager will be accountable for generating actionable insights based on analytics that support the medical segments business objectives.  This role will also be accountable for creating a statistical model that will be used to report on the success of the medical eCommerce experience.

Responsibilities include:

  • Create statistical model to report on the success of the medical eCommerce experience aligned to the business case objectives.
  • Implement digital dashboards and prepare weekly and monthly updates that summarize month over month/year over year web performance including but not limited to customer engagement.
  • Provide regular, meaningful insights out of data that enables the team to take action to drive CAH brand sales.
  • Share insights with merchandising function and support the merchandising team with analytics
  • Conduct ad hoc analyses as required to address key questions and issues.
  • Leveraging analytics, identify areas of opportunity to further improve profitability and drive CAH brand revenue
  • Define analytics tags needed and ensure analytics tags are setup properly within the medical eCommerce experience
  • Develop a monthly process to generate new ideas and initiatives to optimize our medical eCommerce experience and prioritize testing efforts.
  • Support customer migration by developing the data model needed within Alteryx and Tableau.  Be able to shift customers to various waves based on the customer migration strategy.

Qualifications

  • Bachelors Degree in related field, or equivalent work experience
  • 5+ years of relevant experience working with analytics (Adobe Analytics), tag management (Adobe DTM, Ensighten, Signal, etc.) and testing (Adobe Target) platforms.
  • Experience with statistical computing languages such as R
  • Ability to read JavaScript, HTML, and CSS; ability to write a plus
  • Demonstrated ability to create model to track performance of the eCommerce experience
  • Demonstrated ability to develop processes and use tools to ensure data quality maintenance
  • Demonstrated ability to answer business questions using analytics data and tools
  • Demonstrated ability to communicate analytic insights to non-analytic stakeholders
  • Strong team player and experience working cross functionally
  • Excellent analytic skills and fluency with Microsoft Excel
  • Experience using Analytics software such as Alteryx, Tableau, SAS, SPSS a plus
  • Database management experience, including SQL, a plus
  • Strong communication skills preferred

What is expected of you and others at this level

  • Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
  • May contribute to the development of policies and procedures
  • Works on complex projects of large scope
  • Develops technical solutions to a wide range of difficult problems.
  • Solutions are innovative and consistent with organization objectives
  • Completes work independently; receives general guidance on new projects
  • Work reviewed for purpose of meeting objectives
  • May act as a mentor to less experienced colleagues

Senior Specialist, Digital Analytics

The Sr. Digital Analytics Specialist is a crucial role within the Marketing organization.  This role works with the Digital Capabilities and User Experience teams to measure and analyze the effectiveness of new & existing digital capabilities for the Card Services line of business.  The Sr. Digital Analytics Specialist will work with our internal stakeholders to maximize website and mobile app performance. They will support website and mobile app reporting strategies to track against digital KPI’s for presentation to key internal stakeholders. In addition to implementing and influencing our digital analytics best practices, the Sr. Digital Analytics Specialist is also responsible for working closely with our platform partners to ensure holistic analytics capabilities.

Responsibilities:
•Supports the development and ongoing enhancement of our digital analytics platforms (Adobe Analytics).
•Manages vendor/data provider/partner relationships as it relates to assigned capabilities.
•Collaborates on roadmap development for digital analytics reporting and platform upgrades.
•Executes on digital analytics best practices contributing to the growth of the business.
•Monitors KPI’s for brand partner websites and native apps in conjunction with internal stakeholders.
•Pull and blend data from various sources to analyze and provide insights on the holistic view of the customer.
•Leads development of standardized, automated, and ad-hoc reporting while working to constantly improve existing reporting templates.
•Assists in site tagging including strategy, implementation, and best practices across web and mobile applications. Produces regular assessments of on-site performance, customer traffic, conversion and customer satisfaction.
•Presents findings to key stakeholders.
•Partners with various cross-functional teams throughout the organization to help analyze online marketing strategies and make recommendations to enhance their performance.
•Leads A/B testing and personalization planning, setup, execution and analysis of test results for presentation to stakeholders

Minimum Qualifications
BA/BS degree in analytics, decision science, mathematics or a related field of study from a 4-year program or equivalent experience.
3 – 5+ years of experience in digital analytics, preferably retail and/or ecommerce.
3+ years of experience with digital analytics reporting tools (Google Analytics, Adobe Analytics)
Strong Understanding of the Internet, online shopping, web design/layout and navigation
Advanced Excel skills

Preferred Qualifications:
•Experience with data mining tools, stats packages (Access, SPSS, SAS, R, Tableau,WinSQL).
•Experience using SQL and R to query data
•Working knowledge of core web development technologies (HTML, JS, CSS).

Additional Knowledge, Skills, or Abilities:
•Experience with large scale, high traffic transaction-based websites and mobile applications.
•Experience with web based measurement and/or analytical tools (Google Analytics, Adobe Analytics).
•Must be able to translate data analysis into business recommendations.
•Previous experience working with multiple, disparate data sources including databases, data files, web based APIs and unstructured data.
•Experience working with and analyzing VOC data
•Ability to approach complex challenges in an organized manner.
•Understanding of Agile development processes strongly preferred.
•Experience integrating user research into design.
•Excellent communication, including written, verbal and presentation skills.
•Comfortable working independently to achieve a successful result.
•Strong project management skills.
•Retail experience greatly preferred.

Digital Strategist – Healthcare

World-renowned medical center needs a digital strategist. Would you enjoy helping a major healthcare institution evolve into a data driven, digital-first organization? Do you love helping people solve problems or capitalize on opportunities through digital solutions? Are you comfortable talking UX, analytics and digital marketing? Do you have experience building digital strategies and working with multidisciplinary teams to shepherd digital initiatives from conception to completion? If so, we would love to speak with you. Please attach a resume and let us know you are interested. Position located in Columbus, Ohio.

Marketing Strategist

Are you an innovative and curious problem-solver? Do you love cross channel marketing with a strong focus on digital strategy? Are you somewhat involved with digital strategy but want to do more? Are you working in strategy but your agency or current employer is falling behind the times? Maybe you work for an agency that just doesn’t really get digital. Maybe your agency gets digital but is too niche to get interesting enough projects. Maybe you don’t work for an agency but would like to. Maybe you just want to work with passionant and innovative people that love producing results. Maybe you left agency life but want back in. Maybe you are a tad more junior and $55K would be competitive salary for you. Maybe you are more seasoned and $80K would be a competitive salary for you. No matter the case, if this sounds like a fit for you then we would love to hear from you. We don’t even need a resume. Just let us know if you are interested and let’s have a quick conversation to get started.

Decision Campaign Analyst

Our Enterprise Analytics department is growing, and we’re looking for an outstanding candidate to join our team. Decision Analysts are responsible for evaluating business operations using statistical and financial methods to ensure that testing, learning, and production goals are met. They are also responsible for providing insights about our customers and prospects to drive business strategy. These analysts work collaboratively with our internal partners to develop innovative, data-driven growth strategies across the entire bank, including Consumer Deposits, Small Business, Home Lending, Credit Card, Auto, and Commercial.

Key Responsibilities include:

Mine Huntington’s digital data to create customer insights (web traffic, customer digital journeys, search engine marketing analysis, and search engine optimization analysis)
Apply machine learning, data mining, and visualization techniques to internal and external data to make accurate and actionable analyses in a timely fashion.
Plan and execute multiple analytic projects at once in response to business needs.
Synthesize findings into senior level presentations that convey insights and recommendations through compelling storytelling, while maintaining a balance between the big picture and mastery of details.
Champion corporate policies and procedures. Ensure compliance with legal and regulatory requirements. Work with management to develop and apply effective risk management processes and controls.
Basic Qualifications:

A Master’s degree in Business, Economics, Decision Sciences, Statistics, Operations Research, Applied Mathematics or Engineering.
A minimum of 1 year of work experience in direct marketing, digital marketing, risk management or experimental design in financial services, retail, healthcare, telecommunications or the entertainment industry.
A minimum of 2 years of experience (including 1 year of education) in data mining models, structures, theories, principles, and practices, including machine learning, statistics and text mining techniques.
A minimum of 2 years of experience (including education) with at least one data mining / statistical analysis tools such as R, python, or SAS.
A minimum of 1 year of experience with Microsoft Word, PowerPoint, and Excel.
Preferred Qualifications:

A minimum of 1 year of experience with Adobe Analytics, Google Analytics, or other equivalent web analytics engines.
A minimum of 1 year of experience with SQL queries of large databases such as Oracle, DB2, SQL Server, Teradata, and Hadoop.
Experience developing and applying statistical or machine learning methods in a corporate environment through applications such as R, python, SAS, SPSS, S, S-PLUS, or Stata.
Experience in programming languages such as Python, Java, or C++ in a data mining context, and experience building web-based applications or dashboards using R, python, HTML, CSS, Perl, and JavaScript.
Excellent written and verbal communication skills with a proven ability to interact effectively across all organizational levels.
Progressive thinker and problem solver, with a strong ability to manage ambiguity/complexity.
Work effectively in teams as well as independently across multiple tasks while meeting aggressive timelines.
Experience working in a consumer-centric company and with teams of technical professionals in a cross-functional environment.
Ability to embrace change, constructively negotiate constraints, and effectively leverage resources to create exceptional outcomes. Consistently model and inspire high levels of professional demeanor and integrity.

CRM Marketing Specialist

Are you interested in driving forward digital initiatives with a world-renowned medical center? Are you an experienced CRM specialist or analyst who is looking for an exciting change of pace in a healthcare setting? Our client is looking for a CRM Marketing Specialist who is passionate about digital marketing and communicating with CRM platform users. In this role, you will work with colleagues in planning, business development, and outreach, and you will manage a marketing database and work with campaign analytics. You must have a minimum of 5 years of experience, a Bachelor’s degree, strong analytical skills, and you must possess expert knowledge of CRM systems (experience with Salesforce is especially welcome). SQL and Google Analytics experience is preferred. If you are ready for your next challenge and this sounds like you, please send us your resume to apply!

Digital Analytics Specialist (Healthcare Industry)

Are you interested in driving forward digital initiatives with a world-renowned medical center? Do you have a passion for turning raw data into stories and content that deliver key insights? Do you excel at digital data reporting and analysis? Our client is seeking a driven individual who is passionate about engaging with audiences and driving business forward through digital data measurement, analysis, and reporting. You must be ROI-focused and be able to demonstrate your analytics expertise in digital media. You also must have a relevant Bachelor’s degree, 3 years of experience in business and/or marketing, and be an ace at Microsoft Excel. This is a full-time position in Columbus, Ohio. Relocation is not an option. 

If you are interested in applying for this position, contact us with your resume!

SEO Strategist – Relocation an Option

Looking for an opportunity to work in a culture of high achievers? To work in an agency that truly focuses on measurable results and on moving the needle for their clients? Our client is looking for an SEO strategist that can conduct content and technical SEO audits, develop SEO strategies, present to high level stakeholders and oversee the strategy implementation by the execution team. Location is Columbus, Ohio and relocation is an option. If you are interested, have the above qualifications and agency experience, then please apply with a resume or forward us your linkedIn profile. 

Analyst, Senior – Competitive Analysis and Marketing Analytics

Support the organization in three key functions – 1) marketing analytics, 2) competitive intelligence, and 3) strategic planning. Applies best practices to the design, implementation, and maintenance of a digital analytics strategy for all of NetJets’ digital properties including netjets.com and other externally-facing websites, internal websites and mobile apps, and NetJets’ Owner Portal. Works collaboratively with Marketing to design measurement plans for marketing campaigns to assess effectiveness. Directly supports business partners throughout the organization to understand market intelligence needs and areas of competitive advantage and/or disadvantage, contributes to the designs and maintenance of a robust competitive data collection and analysis system, and provides valuable insights to the organization on competitive positioning and developments.

50%: Marketing Analytics – applies best practices and expertise to design, implement, and maintain the digital analysitcs strategy for all of NetJets’ digital properties Creates, maintains, and updates dashboards, reports and presentations that provide actionable insights, performance metrics and strategic input to executive leadership. Helps to develop and maintain processes that support personalized marketing activities including segmentation analysis as well as develop an understanding of the NetJets digital properties in order to draw insights and support the development of the tools.

35%: Competitive Analysis – analysis of strategic and tactical questions regarding the competitive marketplace in private aviation including market share, product offerings, marketing compaings, social listening, and business developments. Works with relevant business partners to structure data, develop repeatable processes, and enable self-service for some key aspects of competitive analysis.

5%: Assists with NetJets’ long-term strategic planning process across the global organization.

5%: Collaborate with, mentor, develop, and support other analysts.

5%: Assist with strategic projects as needed.

Education: Bachelor’s Degree
Course of Study/Major: Business Administration, Economics, Marketing, Finance, Business Strategy, Aviation or related field
Related Work Experience: 4-6 years

Can tell the story and explain difficult concepts effectively and appropriate to the audience
Ability to work effectively with cross-functional teams including executive leadership and peers
Initiative, drive and confidence to achieve results without explicit instruction, ambiguous problem statements, or structured direction
Detail-oriented, exceptional analytical skills, creative problem solver, and ability to understand and master new concepts quickly
Strong project management experience and skills. Ability to prioritize work, manage resources, and meet deadlines
Some familiarity with financial concepts (NPV/IRR, ROI, financial statements, valuation)
Working knowledge and experience with Microsoft Office tools as well as good visualizations skills (Tableau expertise preferred)
Strong working knowledge of business intelligence tools (SAS) and advanced proficiency in digital analytics tools (Adobe Analytics, Dynamic Tag Manager, Google Analytics, Google Tag Manager etc.)
Knowledge of web research techniques, database skills and familiarity with standard market and competitive research sources (including, but not limited to Bloomberg, Lexis-Nexis, Hoover’s, Factiva, etc.)
Is a resource to less-experienced colleagues

Senior Digital Analyst – Digital Customer Focus

We are looking for that SAS analyst who wants to break into Digital Analytics.

Join the team that shapes online and mobile banking for millions of people like you. We’re a small passionate team focused on building phenomenal customer experiences. This new role will understand how the digital user journey translates into data, and in-turn is able to translate that data into online improvements.