Digital Analyst

Digital Analyst

Job description
Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

As a Digital Analyst on our Digital Analytics team, you will be responsible for transforming data into actionable key insights that will positively impact our eCommerce site performance, optimize digital marketing spend, and drive downloads/usage of our digital products (children’s mobile apps). This role is focused on driving business results via accurate, timely, and interactive dashboards, as well as deep-dive analysis. You will work closely and collaboratively with our key business partners to understand their questions and ensure proper tracking/implementation is in place to help answer them.

Responsibilities
Collaborate with Digital Business team, Digital Product Team and Marketing to provide actionable insights and recommendations that will drive strategies to improve performance of our digital products, digital marketing efforts and our overall website performance.
Utilize data across multiple data-sources to deliver these key insights.
Create and maintain dashboards, insights and reporting, and respond to ad hoc requests.
Leveraging existing dashboards, monitor key KPIs weekly, monthly, quarterly and present information to internal business partners.
Ensure process and data standards are maintained for accurate tracking and reporting.
Identify opportunities to improve existing processes and help us build a stronger data foundation to further advance our analytics capabilities.
Effectively manage your priorities and ensure deliverables are met.

Qualifications
Bachelor’s degree preferably in a quantitative field
2+ years’ experience in Digital Analytics
Thorough understanding of Google Analytics, Google Tag Manager, MSSQL and Microsoft Excel.
Experience with Exact Target (SalesForce), MixPanel and AppsFlyer preferred.
Experience supporting marketing campaigns and influencing campaign decisions/strategy through data driven insights to maximize profitability, drive sales revenue and meet other key business goals.
Strong critical thinking and problem solving skills.
Experimental test design experience.
Strong attention to detail and clear communication skills.
Passionate about technology, digital media, relationship building, and collaboration.
Initiative to try new things, the humbleness to admit when wrong, and willingness to change course.
Demonstrated analytical and problem solving skills.
Ability to understand overall business objectives and make strategic recommendations based on analysis results.

Paid Media Strategist

Are you a paid media digital marketing professional? Are you tired of just handling part of the process? Want to work on the agency side? Want to work in a culture of innovation and handle paid media strategy top to bottom in an exciting and growing environment? Do love working with stakeholders, building campaigns, optimizing campaigns and moving the needle in measurable ways? If so, please apply with your resume.

Email Production Specialist –

Are you looking to build your portfolio? Would you like to work for a world-renowned medical center? Our client is looking for an email production specialist. As an email production specialist, you will build and send HTML emails. You will be working from templates and from scratch. You will need to know HTML and CSS. You will be working with the design team for design support, the copywriting team to gather content and the digital marketing team to determine effectiveness of emails. You will work with a very marketing team. You will be working in a world-renowned medical center. The role is contract and will be 30-40 hours a week for 90 days and then approximately 20 hours a week for the following six months.

  

 

Senior Coordinator – Digital Content Marketing

The Senior Coordinator – Digital Content Marketing will develop a comprehensive digital content strategy and lead its implementation for the firm’s fastest-growing practice areas.  This includes inbound digital tactics designed to build awareness, position our attorneys as subject matter experts, and generate leads.  This team member will help repurpose/generate content as well as identify/engage the best vehicles to amplify the content’s effectiveness.  This person will work closely with other members of our marketing team, especially those team members dedicated to growing and supporting the firm’s strategic opportunities through targeted marketing and business development efforts.

Job Duties

  • Create and execute a comprehensive digital content marketing plan designed to build awareness of and attract leads to the firm’s strategic opportunities
  • Position Vorys attorneys as subject matter experts and industry leaders through the writing and promotion of white papers, blogs, social media marketing, search engine optimization, e-books, video and webinars
  • Rewrite and repurpose attorney-generated content in different formats and lengths to multiply impact
  • Lead the promotion and distribution of various content on digital channels popular amongst our partners, referral sources, and clients
  • Lead development and management of strategic PPC campaigns
  • Optimize SEO and SEM efforts to enhance the effectiveness of distributed content
  • Create regular performance reports to highlight wins, areas of improvement and recommendations for future programs
  • Stay informed of inbound marketing industry developments and use these developments to improve the firm’s overall content marketing strategy
  • Provide additional marketing and communications support as requested

Knowledge and Skills

  • Very strong verbal and written communication skills required; including creative writing, mastery of grammar, and ability to succinctly communicate ideas
  • Ability to continually offer new ideas and suggestions to improve the firm’s digital marketing initiatives
  • Extensive experience working with audience segmentation, personalization, and/or conversion optimization
  • Deep understanding of marketing analytics platforms (Google Analytics) and marketing technology (HubSpot, UTMs, cookies, etc.)
  • Expert knowledge of SEO/SEM/PPC
  • Experience managing efficient/effective PPC campaigns and extensive knowledge of campaign management tools and platforms (LinkedIn ads, Google Adwords, etc.)
  • Highly analytical with strong attention to detail and organizational skills
  • Ability to work collaboratively across teams, be nimble, juggle multiple projects, and prioritize effectively

Education and Experience

  • Bachelor’s degree in a related field required.
  • 5-7 years of professional experience leading digital media campaigns across various platforms required.
  • Experience working in the legal or professional services industries is preferred.

Qualified applicants may forward their resume to:

Kelsey Meyer
Human Resources Generalist
52 East Gay Street
PO Box 1008
Columbus, OH 43216-1008
employment@vorys.com

Vorys, Sater, Seymour and Pease LLP is an Equal Opportunity Employer (EOE)

Digital Marketing Analyst

 

 

Objective

Choreograph multi-channel marketing campaigns to drive new customer acquisition.

Summary

This position is located within Business Development, reporting to the Vice President-Business Development and integrating with a team of sales, marketing communications, business development, and engineering specialists. The Digital Marketing Analyst choreographs a wide range of marketing strategies and channels to generate overall demand for LSPT products and services. This role generates and nurtures customer leads and opportunities, using communication touchpoints that move prospects throughout the sales and product engineering cycle in collaboration with our highly collaborative engineering and product development staff.

The successful Digital Marketing Analyst will be customer-centered, possessing a deep appreciation of the safety, quality, and durability standards of aviation, power generation, transportation and heavy equipment OEMs. The position requires the ability to translate our deep optical, design, robotics, and material science skills into significant and tangible benefits that match the needs – and required ROI – of our customers.

Outputs of the position include the identification of industry segments and targets, as well as the development of strategic marketing plans and campaigns for specific products and vertical industry segments. Also expected are analytics to identify effective creative strategies and paid/organic search strategies essential to nurturing new contacts and opportunities.

Responsibilities and Duties

Drive industrial marketing lead generation in, for example, civilian/military aviation, heavy equipment, power generation, automotive:
Choreograph the compelling and insightful marketing strategy.
Create targeted marketing/communications/promotional campaigns.
Devise sequential communication touchpoints to lead prospects to awareness of LSPT, resulting in a request for quote for processing services or equipment sales.
Spearhead research – both data and case studies – to understand buyer preferences and purchasing patterns and to leverage relationships
Employ various metrics (e.g. Google Analytics and other SEO/CRO data) to identify effective online communication strategies
Provide direction for research-based prospect communications up to and including booked sales and contracts.
Plan and conduct statistical analytics and research of metrics data. Plan stage and evaluate results on promotional, marketing and communications campaigns.
Manage and promote rich content on LSPT technology and products via multi-channel integrated marketing communications campaigns, including email, video, webinars, whitepapers, case studies, blogs, social media, press releases and special projects/events.
Maintain LSP Technologies brand standards and brand identity and devise new programs and campaigns to enhance the LSPT brand and the company reputation.
Understand our products and services, our customers, and our markets.
Identify and adopt best practice marketing techniques to succeed with engineering/technical/manufacturing groups.
Manage annual marketing plan and budget.

Education/Experience

Bachelor’s degree in Marketing with a master’s degree preferred.
Minimum 3-5 years of experience in B2B lead generation with demonstrated lead, pipeline and revenue growth
Market automation platforms (i.e. Act-on, Marketo, HubSpot)
CRM Systems (i.e. SugarCRM, Salesforce, etc.)
Reporting analytics, performance results, trending
Statistical analysis preferred to support SEO and CRO optimization

Qualifications

The individual must have a bachelor’s degree in Marketing with a minimum of 5 years’ experience or a master’s degree in Marketing with 3 years’ experience in driving lead generation through various marketing channels. Knowledge and experience with using statistical methods for SEO and CRO to determine effectiveness of various marketing activities and drive high ROI marketing strategies.

About LSP Technologies, Inc.

We make the world a safer place.

Our laser technologies help metals resist fatigue, cracking, and corrosion, prolonging the life of mission-critical metal parts while reducing downtime and maintenance. As we aggressively adapt our technology with robotics, modeling, and innovative tools and applications, we are growing and changing rapidly, adding significantly to a dedicated and talented group of interdisciplinary engineers, scientists and product development specialists. We serve demanding customers in civilian/military aviation, heavy equipment, power generation, and automotive verticals. We have been providing laser peening services since 1995. Today, we are the only provider of laser peening equipment for industrial customers, both as part of assembly lines and in portable and maintenance environments. In addition to our Dublin, Ohio domestic operations, we have laser peening equipment installations in both China and Germany to support our international expansion.

LSP TECHNOLOGIES IS ALWAYS LOOKING FOR GREAT PEOPLE TO JOIN OUR TEAM!

LSPT is an exciting place to work! Our company is a world leader in designing, developing, and implementing high-energy laser systems and processes. We offer a fun and challenging work environment with a casual atmosphere, flexible hours, and a family feel. LSPT is a small business that is growing rapidly. We value a strong culture promoting innovation and teamwork, and we expect all LSPT employees to be humble, hungry, and smart.

Humble: At LSPT you are part of a coordinated team delivering customer satisfaction and quality. Each team member plays a critical role in fulfilling our core objectives, and only by working together can we achieve our ambitious goals.

Hungry: LSPT is growing fast, and we need hungry individuals to take our organization to the next level. When we set our sights on a goal, we pursue it tenaciously and never let up until the job is done.

Smart: LSPT is a world leader in state-of-the-art laser processing solutions. We employ seasoned experts across our organization, and value innovative problem solving to keep our products and services on the cutting edge.

Would you like to be part of a pioneering organization? Are you humble, hungry, and smart? Visit our job listing page to view current openings and opportunities.

Optimization and Analytics Manager

Do you have a passion for analytics-driven optimization? Do you have deep analytics and optimization skills when it comes to digital marketing? Do you like being part of the optimaization process from discovery to optimization? Would you like to be part of a growing team focused on making meaningful and measurable impact to their clients’ businesses? Are you in Cleveland or want to be in Cleveland? If so, this might be your next career opportunity. Base salary up to $110K. Please apply or send questions to Kelsey at kgarrasi@teambuildersearch.com.

Paid Media Specialist

Are you a paid media digital marketing professional? Are you tired of just handling part of the process? Do you love working with stakeholders, building campaigns, optimizing campaigns and moving the needle in measurable ways? Do you want to work in a culture of innovation and handle paid media strategy top to bottom in an exciting and growing environment? If so, please apply with your resume. If you and the role look to be a good fit then we will be in touch within 48 business hours. Or, you can email questions to Kelsey at kgarrasi@teambuildersearch.com.

Data Analytics Consultant

The Data Analytics Consultant contributes strategic vision and serves as the top-level technical contributor and lead for the most complex data and analytics initiatives in an effort to align information technology solutions with business initiatives. Serves as the primary contributor and consultant for data related to patient care services in the planning, design, development, implementation, functionality and evaluation of integrated clinical information systems that support and enhance clinical practice, administrative and management needs and patient outcomes. Data Scientist contributes strategic vision and serves as the top-level technical contributor and lead for the most complex and advanced data analytics initiatives. Creates value to organization leadership by compiling and analyzing business data from across clinical, research, educational and operational areas of the Medical Center. Data Science is an enterprise-wide support role and the work involves the application of advanced analytical methods, such as mathematical and simulation modeling, and excellent communication skills in order to identify actionable long-term strategies and implement solutions to complex issues across the medical center.

Sr. Data Analytics Specialist

The Sr. Data Analytics Specialist leads data analysis and research projects to solve problems and provide actionable insights for organizational decision-making in the areas including but are not limited to strategic planning, performance evaluation, human resources, financial management, operations management, supply chain, marketing, or process improvement. The Sr Data Analytics Specialist functions as a data analytics lead to plan the design of large, complex and key data analytics programs and projects to support and enhance the mission and strategic objectives of the OSU Wexner Medical Center; manages the initiation, planning, execution and closing phases of projects involving the integration of multiple data sources, utilization of multiple systems, and collaborative efforts across business unit functions.

The Sr Data Analytics Specialist will typically work with pre-programmed software and warehoused data and will identify, collect and integrate data assets from other sources as needed to address organizational needs and priorities. The position may have responsibility for managing analytics projects of various scopes and complexity, usually relating to data analysis and research problems and may also participate in or be responsible for the administrative management of staff. Position makes decisions according to established policies and procedures, although incumbent frequently exercises discretion in determining appropriate methodologies for analysis of data.

Director of Digital Customer Analytics

An awesome opportunity for someone in Columbus as a Director of Digital Analytics for Victoria’s Secret. Role has a team (Domestic + India) and is a key leader in our Enterprise Analytics team. Role does a lot of helping develop and drive the learning agenda for our brands as well as owning a robust testing (A/B) program. Good understanding of SQL is a must.

http://careers.lb.com/job/8719985/director-digital-customer-analytics-reynoldsburg-oh/