Head of Digital Marketing (Sr. Manager/Director)

Position Title: Head of Digital Marketing (Sr. Manager / Director)

Reports To: Managing Director, Marketing & Communications

Appointment Type: Full time

Schedule & Hours: Vary as necessary

 

The Corporation

JobsOhio is a private nonprofit corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion efforts.  It’s purpose is to attract companies to Ohio that create jobs for Ohioans as well as in demand talent looking to fulfill their American Dream.

 

Summary of Position

We are looking for a qualified Digital Marketing leader to join our team.  The ideal candidate is responsible for leading and supporting the delivery of sophisticated digital marketing solutions and programs.  The role serves as a marketing planner, developing and communicating strategies, as well as a hands-on individual contributor overseeing day-to-day digital marketing properties and activities.

 

This role requires broad digital marketing experience including search marketing (PPC and SEO), video and display advertising (programmatic ad buying), website and campaign optimization (CRO), multi-channel strategy, content strategy, account-based marketing (ABM) tactics, lead generation strategy and data analysis. Detail orientation, analytical aptitude, a can-do attitude and flexibility will be key to your success.

 

Responsibilities and Duties

  • Oversee the JobsOhio.com website and the launch of other potential websites as they come online
  • Leads and contributes to strategic planning and hands-on implementation of marketing, sales and account-based marketing (ABM) campaigns
  • Works with the Business Development team to create sales outreach strategies, programs and messaging
  • Understands and can apply Account-based and Demand Generation Marketing strategies
  • Establish and track key metrics (KPIs) on the website (time on page, bounce rate, click throughs), as well as, metrics to report into the business (form submissions and marketing-sourced projects)
  • In partnership with team members, develop and manage digital marketing campaigns including paid search and SEO.
  • Manage day-to-day communications with agencies and marketing partners ensuring all parties are strategically aligned, on-budget, on-schedule and reporting against KPIs for the business.
  • Continuously optimizes website and campaigns using A/B testing or multi-variate testing strategies
  • Continuously improve the usability, design, content and conversion on the website
  • Plan, budget, track and report on all digital marketing campaigns
  • Work closely with the IT team and technical consultants to maintain the integrity of marketing-sourced leads that enter the CRM.
  • Establish methods to clearly tie leads to marketing activities.
  • Be a resource to other teams and continuously educate on digital marketing solutions within the company.
  • Stay current on new technologies and keep the company as a market leader in the digital marketing space.

Education and Experience

  • 7-10 years work experience in a variety of digital marketing activities including website, SEO/SEM, email marketing, Account Based Marketing (ABM), etc.
  • 3-5 years in B2B marketing in support of digital marketing efforts
  • Direct experience with building and executing top notch 1:1 ABM programs and tools that increase close rates, in complete alignment with business development
  • Strong understanding of lead generation and a track record of owning campaigns, projects, and driving success
  • Vast experience managing marketing budgets, allocating & optimizing spend across tactics
  • Past experience in using Salesforce and/or other CRM or marketing tools such as Marketo, Pardot, Eloqua, Responsys, Google Analytics, Google Tag Manager, Omniture, etc.
  • Technical knowledge of HTML, CSS and web publishing
  • Strong interpersonal skills
  • Ability to manage multiple projects and meet tight deadlines
  • Excellent time-management and organizational skills
  • Agency management experience
  • Bachelor’s degree in marketing or related field

Other Requirements

  • Excellent written English and verbal communication skills
  • Proficiency with Microsoft Office, especially PowerPoint and Excel
  • Manage challenging situations and communicate with internal stakeholders
  • Strong attention to detail
  • Capable of independent and strategic thinking
  • Engaged, flexible, motivated and success driven

 

JobsOhio is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, ancestry, familial status, or veteran status.

Senior Digital Analytics Specialist

Do you love turning data into stories and actionable insights? Do you have a strong drive to uncover hidden opportunities to achieve business goals? Do you have at least 3-5 years in digital analytics experience? Are you skilled at data manipulation, visualization and working with technical teams around data warehousing? Do you want to work for an excellent employer that has a very strong mission in improving lives? Do you live in Columbus, Ohio area?  If so, please apply or email mwhitman@teambuildersearch.com with Sr. Digital Analytics Specialist in the title. 

Director, Digital Strategy and Analytics

Are you passionate about analytics-informed digital strategy? Are you skilled in thought leadership but can also lead a team in superior day to day execution? Do you have experience working with large scale digital properties and enterprise CMS? Do you want to work for a highly visible brand that is family-friendly (It does exist!). If so please apply with a resume or email mwhitman@teambuildersearch for more information. Columbus Ohio based. Remote work is not an option.

Director of User Experience

Are you passionate about UX? Do you put research and best practices ahead of intuition and assumption? Do you want to drive a user experience practice with a focus on continuous improvement? Do you still like to get your hands in design and the creation of UX deliverables? Do you enjoy mentoring? Are you an influential communicator capable of thought leadership and as well as the execution of day to day work? If so, you may be a fit for our client.  Please apply with a resume or email mwhitman@teambuildersearch for more information. Columbus Ohio based. Remote work is not an option.

Director-Digital Market & Analytics

The Ohio State University Wexner Medical Center’s Digital Strategy team, a collaboration between the Communications & Marketing and Information Technology departments, is responsible for the Medical Center’s web/mobile properties, which include the main Medical Center’s consumer-facing site, the College of Medicine’s site, cross-platform native mobile apps and several other web, mobile, email and social presences.   This position is responsible for supervising the team responsible for developing and implementing a robust digital marketing and analytics program for all of OSU Wexner Medical Center’s digital properties.

The Director, Digital Marketing and Analytics will be responsible for all aspects of the organization’s multi-channel digital marketing – including but not limited to display, social and search advertising, SEO, retargeting, email, testing, audience insights and analytics for key digital audiences (patients, referring physicians).  This position ensures that the marketing department makes smart decisions based on data, not assumptions, and that our assumptions are properly tested. He/she manages the work of analysts and digital marketing staff, as well as external vendors, partnering with the Digital User Experience team to produce effective digital marketing tactics (e.g. web conversion pages, emails, display ads) and is supervised by the Senior Director, Digital Strategy. They are responsible for the advancement of the CRM platform and strategy to better target and understand all touchpoints with our constituents.  They will work with Corporate/Public Relations, Creative Services and Healthcare Service Marketing teams, as well as other members of the multi-disciplinary Digital Strategy team to advance and measure awareness and engagement with all OSU Wexner Medical Center web/mobile properties in support of the organizational goals to improve national reputation, increase patient volumes and optimize financial performance and efficiencies. He/she will have a leadership role in the evolution of a data-driven, digital-first Marketing & Strategic Communications department.  This position stays abreast of advances in digital marketing and analytics industry-wide.

Director-Digital User Experience

The Ohio State University Wexner Medical Center’s Digital Strategy team, a collaboration between the Communications & Marketing and Information Technology departments, is responsible for the Medical Center’s web/mobile properties, which include the main Medical Center’s consumer-facing site, the College of Medicine’s site, cross-platform native mobile apps and several other web, mobile, email and social presences. This position is responsible for managing a cohesive User Experience strategy and team, implementation of large-scale development projects on our consumer-facing platforms, and evangelizing user-centric and design thinking across the organization.

The Digital User Experience Director manages the work of a team of designer/developers, optimization specialist, content manager, project manager, as well as external vendors and is supervised by the Admin Director, Digital Strategy. They will work with the multi-disciplinary Digital Strategy team to advance the user experience for all OSU Wexner Medical Center web/mobile properties in support of the organizational goals to advance national reputation, increase patient volumes and optimize financial performance and efficiencies.

Director, Digital Content

Do you love marketing automation? Does the thought of owning the content strategy and budget for a high growth company excite you? If you have at least five years of strong digital marketing experience, along with strong content strategy experience, then this may be the role for you. This is a great role and is very well resourced with budget, marketing tech stack, colleagues and outside partners. Role is Columbus Ohio based. If you want more information please apply or email me at mwhitman@teambuildersearch.com.

 

 

UX Designer

Do you love solving UX challenges in the realm of digital marketing? Do you like to have your hands in user experience and digital design? Do you like a variety of projects? Does working with smart people in a fast paced environment excite you? Do you If you have an impressive UX portfolio? If so this role may be for you. Role is based in Columbus, Ohio. If you want more information please apply or email me at mwhitman@teambuildersearch.com.

Digital Analyst

Digital Analyst – Columbus, OH

Data sits at the heart of everything we do at Sproutward.  Measuring customer behavior is foundational to fully understand what is working (and what is not) within our clients’ businesses.  We work with our clients to understand their business goals while measuring and optimizing the customer experience along the way.

About the Role

We are looking for a Digital Analyst to:

  • Conduct digital analytics audits
  • Implement/enhance analytics and marketing automation tools
  • Manage, deploy, and validate 3rdparty pixels and tags
  • Develop and execute a measurement strategy
  • Create reporting including dashboards and visualization
  • Run ad hoc analysis
  • Onboard customer data pipelines for Sproutward’s data aggregation tool, DataHub

Responsibilities

Digital analytics audits

  • Comb through client sites to make sure data is being collected accurately. You’ll validate page and event tracking in Google Analytics and Adobe Analytics.
  • Check for missing tags and incorrect tags.
  • Make sure data is consistent, intuitively named, and thorough

Digital analytics implementation/enhancement

  • Partner with clients to understand nuances of platform and business needs
  • Configure events, funnels, KPIs, and reports tailored to clients’ needs

Tag Management

  • Develop tag management strategy with goal of improving marketing, agility, site performance, data consistency, and governance
  • Define and deploy the optimal framework based on clients’ needs

Measurement Strategy

  • Partner with clients to understand business goals, customer segments, and KPIs
  • Map each goal to distinct actions on owned and paid digital properties to get proper tracking and reporting in place

Reporting/dashboards and visualization

  • Create and organize reports based on individual client needs
    Automation of clients’ existing reports including data integration, and front-end report design
  • Distill multitude of data sources through dynamic data visualization tools

Digital optimization and strategy

  • Create testing strategy based on clients’ unique challenges
  • Train team on the value of data-backed optimization and testing

DataHub Onboarding

  • Analyst will work with the client to document all marketing data partners
  • Analyst will integrate client data into the Sproutward pipeline
  • Validate data matches source systems

Required Skills

  • 2 – 3 years in digital or marketing analytics role with hands on experience reporting, creating digital dashboards, and implementing and testing digital analytics tools.
  • Knowledge of best practices for marketing campaign, event, user and page-level tracking
  • Experience with Google Analytics, Adobe Analytics (Omniture), IBM Analytics (Coremetrics), or similar tools
  • Experience with Tag Management tools including Tealium IQ, Google Tag Manager (GTM), Adobe DTM, and Segment
  • Experience with building dashboards and integrating data in BI tools such as Tableau, Looker, Power Pivot, or Google Data Studio
  • Solid Excel / Google Sheets Experience
  • Ability to communicate in a client-facing role

To apply please send your update resume to jobs@sproutward.com

Digital Data Analyst

The Data Analyst’s key responsibilities and contribution to the company will be improving the understanding of our customer’s online and offline behavior and improving performance in our owned and earned properties. Areas of specialization and focus are digital marketing, direct marketing, web properties and voice channels including contact center, IVR and smart speakers.