Analyst, Performance Marketing

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

We are looking for a Performance Marketing Analyst who will join our Performance Marketing team. This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH. Not familiar with Columbus? Visit columbusregion.com/columbus-2020/

The Performance Marketing Analyst will serve as an integral member of the Performance Marketing team. As a member of the team, this position will work in a collaborative environment with other subject matter experts to deliver a range of support including but not limited to media operations, media execution and media optimization.

This position will primarily support paid media with a focus on brand media and performance media digital campaigns. The role will also support broader digital analytics including Scotts owned-channel digital platforms.

In this role you will:

  • Implement digital campaigns. Experience with Facebook Ad Accounts, Facebook Business Manager, Google Adwords and Google Campaign Manager a strong plus. From campaign setup including operational and execution support across various digital media campaigns
    • Implement classification mappings
    • Define taxonomy standards
    • Validate campaigns across various agency partners
    • Validate 3rd party marketing pixels are firing correctly
    • Ensure ad trafficking is following all standards
  • Work with Media Team to execute media pre-campaign workflow and timelines, including operational project tasks, creative deliverable tasks, and creative asset execution timelines to ensure on-time launches for all programs
  • Partner with Marketing Services and Media agencies to monitor reporting on media performance including surfacing proactive learnings for the broader Marketing team
    • On a weekly basis, share audience insights reports with all media partners
  • Partner in Media Mix Analysis for brand strategy alignment and data validation as needed
    • On a weekly basis, ensure all data is QA’ed and mapped appropriately
  • Collaborate with owned channel stakeholders sharing any appropriate digital programs that could be repurposed and to ensure appropriate online destinations for digital programs
  • Aid Performance Marketing & Analytics team in developing monthly Marketing Performance Reviews for each SBU
    • Critical for the role to have strong presentation skills. This would include the actual construction of the presentation
  • Work with Media Team to reconcile budget and ensure documented processes are followed
  • Assist in developing and implementing a 2POE (2nd pair of eyes) process for Performance Marketing and Analytics Team and help develop a 2-3 deep plan for coverage within the team. Responsible for documenting these processes
  • 40% Work with advertising partners, media agencies, creative agencies and Marketing Services team to ensure the timely creation and development of digital advertising
  • 40% Support in monitoring, tracking and providing regular reports on DTC advertising performance and make optimization recommendations in season and often
  • 20% Create Performance Marketing and Analytics analysis and presentations

The perfect person will have:

  • Minimum of four years of professional experience in marketing, direct sales or related marketing field
  • Education equivalent to Bachelor’s Degree or higher; marketing focus a plus
  • Fundamental knowledge of digital media, web development, and creative digital production
  • Fundamental knowledge of ad trafficking through Google, Facebook, Amazon, and other channels
  • Strong organizational skills; ability to handle multiple tasks, meet deadlines and manage priorities – Experience using JIRA a plus
  • Strong presentation skills including both the creation and delivery of content
  • Experience with these platforms strongly preferred: Facebook Ads Manager, Facebook Business Manager, Google DoubleClick Campaign Manager, Google Adwords, Adobe Analytics

What we do for our associates (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.
  • Onsite wellness center which includes: 2,400 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.
  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
  • Unbelievable 401K match and discounted stock purchasing program.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.

Digital Analytics Consultant

The Digital Analytics Consultant role will be responsible for client management, advanced implementations of Google Analytics, auditing and troubleshooting existing configurations, and reporting, dashboards and education to improve clients’ digital marketing initiatives.

Our company was started with one principle – we are going to provide the best workplace for the best people and as long as we keep our eyes on this #1 goal, all other things will fall into place. This strategy has been extremely successful and we are thrilled to be #1 Employer in Ohio, #1 for Cincinnati, and ranked on national lists such as Ad Age’s Best Places to Work and Inc 5000 Fast Growing Companies (4 years strong).

If you are looking for a place that you can drive impact, be a part of an amazing culture, and have your hands in digital analytics — this might just be the perfect match for you.

Things you will be doing as the Analytics Consultant:

  • Identify client objectives and map suitable analytics solutions, ensure that all required performance data can be reliably tracked and reported
  • Produce analytics audit reports for corrective or advanced GA tracking and data collection architectures
  • Deliver reports and findings to clients in-person or via conference calls
  • Educate clients on the importance of online measurement & provide best practice guidance for technical aspects of analytics
  • Provide instruction on campaign tagging and additional on-site tracking
  • Provide guidance to data analysts to produce marketing dashboards via Google Docs, Excel and various APIs (e.g. Google Analytics)
  • Train clients on Suite 360 products such as Google Analytics, Google Tag Manager and Google Data Studio
  • Assist the product team with Tag Governance and other technical products
  • Work with some of the largest brands in the CPG, Retail, and News & Media Industries.

Join InfoTrust and find out why it is so exciting to join a fast-growing technology company. 

Requirements

The successful Digital Analytics Consultant will have the following background & skills:

  • You have a Bachelor’s degree in analytics, statistics, marketing, or other related field
  • You have experience utilizing and implementing Google Analytics AND/OR Adobe Analytics — We can only consider you if have experience with at least one of these platforms
  • Tech Savvy: you pick up new technology quickly and have experience in web design, tag governance, or similar technology
  • You are a great communicator, with the ability to talk with clients and other partners
  • Real passion for helping clients solve complex business and marketing questions
  • You can work independently and prioritize multiple projects
    Project Management experience would be a plus
  • You are a self-starter that seeks knowledge and expertise in digital analytics

Location: Due to the recent recognition from the State of Ohio and the Job Creation Grant, we prefer that our next hire is in the Ohio area. Our physical location is in Cincinnati, but we are considering expanding our remote base in Columbus.

Other than an awesome culture, and free lunch, we also offer: Free Health, Dental and Vision Insurance (seriously), Unlimited PTO, Flexible Work Schedule, a generous Parental Leave policy, 401K with match, Tuition Reimbursement, Gym reimbursement and much, much more.

InfoTrust is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.

Social Media Production Manager

Social Media Production Manager

The Ohio State University

Columbus, Ohio

 

The Social Media Production Manager is responsible for producing visual and creative content for enterprise social media platforms while remaining fluent in social media tactics, video and multimedia production, and staying current with industry trends. This position partners with multimedia, designers and writers to develop creative assets that can be leveraged on enterprise accounts and across the campus community, and provides coverage for events on campus as necessary. They will assist with social media policy implementation as it relates to maintaining brand standards across the campus environment. This role will require occasional evening and weekend work.

 

A member of the University Marketing team and reporting to the Senior Director of Social Media, they must possess strong written and verbal communication skills, be able to handle multiple projects with changing priorities and work in a collaborative matrix organization.  All members of Advancement are part of creating an inclusive culture that inspires an exceptionally diverse and talented team and are measured on their adherence to the following core competencies:  leadership, continuous improvement, teamwork and collaboration, and communication/interpersonal effectiveness.

 

Duties and Responsibilities:

60%   Develop and manage creative, visual content production for content on YouTube, Facebook, Twitter, LinkedIn, Instagram and Snapchat, with potential to add new platforms. This role will be responsible for co-producing social video content, including storyboarding, shoot coordination and SEO optimization with an eye toward specific audience-centric channel strategies. Partner with multimedia, designers and writers to develop creative assets that can be leveraged on enterprise accounts and across the campus community for relevant campaign work. Execute paid content boosting, digital campaigns and test-and-learn opportunities. Provide coverage for events on campus as necessary.

 

30%   Provide consultation and coordinate social media campaigns with campus social media communicators, as well as external influencers. Assist with social media policy implementation as it relates to maintaining brand standards across the campus environment. Maintain Ohio State’s brand voice and character, tailored to defined audiences on respective platforms.

 

10%   Other duties as assigned, to include staying abreast of new and emerging social media tools, platform capabilities, etc. to share within the enterprise.

 

Required:

Bachelor’s degree in marketing, communications, multimedia, video production, journalism or related field, or an equivalent combination of education and experience; 3+ years of professional social media or multimedia marketing experience; Proficiency in developing multimedia assets tailored to social media channels; Proven ability to produce for creative, visual storytelling; Strong understanding of content marketing and reputation management

Desired:

Experience with audience-centricity, integrated marketing planning; Ability to interpret social media analytics, develop insights and optimize; Working knowledge of social media paid boosting and advertising; Experience with crisis management and communication

 

Please visit www.advancement.osu.edu to find out more about University Advancement and apply online for job opening number 449278 at https://osujoblinks.com/pzc2. Questions may be directed to Greg Bright, Recruiter, at bright.159@osu.edu.

 

The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, or protected veteran status.

Senior Web Marketing Analyst – Strategy

Senior Web Marketing Analyst – Strategy

You have a life. We like that about you.
At OCLC, we believe you’ll do the best work of your life when you’re living the best life possible.

We work hard to build the technology that connects thousands of today’s libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.

The Job Details are as follows:

Discover.  Innovative.  Collaborate.  Inform. A few words we use to describe a career at OCLC.

OCLC, a worldwide library services organization headquartered in Dublin, Ohio, is a leader in information technologies and innovative online services. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries cut costs while keeping pace with the demands of our information-driven society.

The Senior Web Marketing Analyst is a member of the Web Marketing team within OCLC’s Corporate Marketing group. This team manages the OCLC website to build effective use of our technology platforms to meet marketing and sales needs, while anticipating and planning for future needs to best reflect OCLC’s technology leadership and our global library community.

You will work with marketing colleagues and cross-functional internal partners to make the website the hub of a multi-faceted digital marketing program incorporating search marketing, social media, email, forms, member engagement, and more. The strategy focus of this position is responsible for driving and articulating the program effectiveness by analyzing current strategies, recommending and implementing optimizations for the website to improve integration with digital campaigns, and interpreting and detailing measurements.

Excellent candidates will have knowledge and experience with leading efforts in:

Working with marketing and sales teams to understand business goals and themes in order to develop strong digital marketing strategies with specific KPIs,
Developing content strategies and architecture that effectively drive lead conversion and customer engagement, and
Continuously improving digital marketing strategies by capturing and analyzing appropriate data and metrics to interpret trends and optimize results.
Responsibilities:

Web marketing: Work closely with internal teams and digital marketing partners, helping to integrate and align marketing campaigns and content across social media, email marketing, sales, and other marketing teams.
Web strategy and planning: Review, recommend, and implement strategic web solutions, including content, layout, and architecture improvements, coordinating strategy and execution with marketing, sales, design, and development.
Content management and architecture: Develop the content strategy and information architecture of the website based on user needs, analytics data, and marketing best practices.
Search and SEO: Use and champion SEO best practices and keyword strategies. Analyze data from external search engine consoles and website search reporting to inform content and keyword strategies.
Qualifications:

Bachelor’s degree in Marketing or related field
5+ years experience in website content creation and management
3 years experience with website content marketing, customer journeys, and marketing technology tools
Experience planning, creating, and implementing personalized or targeted content and using targeting tools such as Adobe Target or Optimizely
Demonstrated knowledge of HTML coding and website content layout best practices
Experience with web analytics tools
Experience with and demonstrated knowledge of SEO concepts, content testing, and optimization
Strong desire to continue to learn and grow
Embraces change and able to react quickly to program alterations and task modifications
Strong organizational and analytical skills
Excellent writing, editing, verbal, and interpersonal skills
Able to engage stakeholders at various organizational levels and effective in promoting ideas while exhibiting tact and sensitivity
Excels at working collaboratively with team members and colleagues as well as independently
Desirable But Not Required:

Experience with Adobe Experience Manager content management system
Experience with Adobe Creative Cloud
Experience with Siteimprove website quality and analytics service
Experience with Salesforce Marketing Cloud and/or Pardot marketing technology platforms
Experience with Atlassian Jira project management tool
Experience with website translation process

SEO Manager

Are you passionate about SEO? Do you have a strong desire to be the best, lead the pack and outperform the competition? Perhaps, you are simply in a place that doesn’t truly value SEO thinking and you want to run in a high performance pack. Our client is a thought leader with a great team and great benefits. Role is based in NYC. Also feel free to email Mark at mwhitman@teambuildersearch.com. If emailing, please put SEO in the subject.

Senior Data Analytics Consultant

Senior Data Analytics Consultant

The Ohio State University

Columbus, Ohio

 

Summary:

Reporting to the Director, Reporting and Analytics, the Senior Data Analytics Consultant provides fundraising data analysis and reporting services for the executive leadership team of the Development arm of the Office of Advancement.

 

The Sr. Data Analytics Consultant will be primarily responsible for the development and implementation of measurement and analytics strategies designed to ensure appropriate operational models; to monitor and evaluate applicable metrics to compare and analyze data to support strategic fundraising decisions and process improvement; to ensure communication with senior leadership and synthesize data into useful and insightful information; and to write and automate tools and scripts to increase efficiency and reduce manual efforts.

 

The Sr. Data Analytics Consultant will design and build data visualizations using diverse data sets and will be instrumental in developing and translating analysis, data modeling and ad hoc decision support to fulfill the needs of the development organization. This includes data analysis and reporting to enhance operational efficiency, encouraging data driven decisions and promoting a higher level of data consumption as well as best practices to improve services and processes of strategic importance to the Development team.

 

Provides significant data analysis using both descriptive and predictive statistical analysis expertise for the Development leadership team. This work includes, but is not limited to, responsibility for the ongoing design and maintenance of monthly Development performance reports and the fundraising dashboard. It further includes conducting significant data analysis and data mining required to understand the results found and communication of insights to leadership.

 

This work is accomplished using visual query tools, custom built standard outputs, Microsoft SQL Reporting Services tools, data analysis tools like SPSS or Excel and Tableau.

 

The Senior Data Analytics Consultant must have excellent verbal and written communication skills, including excellent customer relationship skill sets with the ability to communicate technical concepts in non-technical business terms, be able to work both independently and as part of a team, have the ability to balance competing priorities, manage multiple concurrent projects, identify problems and anticipate needs, resolve data problems, create and maintain documentation for processes, exceptions, and decision making criteria for projects and ongoing processes and is expected to exhibit strong written and verbal communication skills and behaviors associated with the Office of Advancement’s core competencies: Leadership, Continuous Improvement, Teamwork and Collaboration, and Communication / Interpersonal Effectiveness.

 

40%     Data Analysis and Data Mining

Uses statistical methods to analyze fundraising data to identify statistically significant patterns and trends that generate actionable insights; Provides high-confidence-level forecasts that allow the business to make informed decisions; Performs analysis and interpretation of data to demonstrate fundraising outcomes, within specified timeframes and frequencies; Prepares and presents reports and recommendations for the leadership team in a manner that is understandable by non-technical and/or non-statistical staff; Partners with other teams and provides data as needed to produce reports/analysis.

 

40%     Creates Reports, Dashboards and Scorecards

Gathers requirements, creates queries, builds reports and dashboards that integrate multiple sources of data, identify actionable insights and conclusions, and translate complex results into simple visualizations that will empower department leaders to take decisive action; Develops trend analysis reports that monitor key performance indicators and compares them to internal and external benchmarks and uses this data to assist leadership in decision-making, planning and implementing performance improvement strategies; Analyzes report results with a focus on explaining changes, inconsistencies and any patters that are identified.

 

15%     Subject Matter Expertise

Works collaboratively with Development leadership to understand and design analytical approaches to open-ended strategic business problems and communicates the findings to key stakeholders through reports, presentations, storytelling and thoughtful discussion; Collaborates with the Development leadership team in order to identify trends and opportunities to improve and maximize fundraising revenue; Serves as a technical and educational resource to others on fundraising data and benchmarks, modeling, data acquisition and rapid analysis for insight generation; Develops strong internal relationships with development leadership to assess challenges and opportunities and evangelizes new ideas and insights; Collaborates with leadership, end users, IT and other stakeholders to make recommendations and integrate data discoveries and processes into operational capabilities; Develops presentations to summarize and communicate key messages from complex analyses to senior management, sponsors and colleagues in a succinct, straightforward, easily understood manner; Works independently and collaboratively within the team to achieve the desired outcomes of an analytical project;  Actively contributes to the continuous learning mindset of the organization by bringing in new ideas and perspectives that stretch the thinking of the group; Educates decision-makers to use our data assets more effectively through new tools and techniques; Becomes a subject matter expert and trusted advisor in the fundraising analytics discipline; Be regarded as a strategic thought leader and practical solution implementer;

 

5%       Other duties as assigned.

 

Experience:

Required:

Bachelor’s degree in Data Analytics, Statistics, Applied Math, Computer Science, Computer Information Systems or Management Information Systems, Marketing, Psychology or related field; or an equivalent combination of education and experience; 5+ years’ experience in a data analyst role; Experience with enterprise reporting tools; three years of experience using SQL with preference to Microsoft T-SQL; 5 years of experience using Microsoft’s business intelligence suite or something comparable; 2 years of experience conducting forecasting models; 3 years of experience with statistical analysis using statistical packages for analyzing datasets (Excel, SPSS, R, SAS etc); 3 years of experience visualizing and presenting data for stakeholders using advanced data visualization tools like Tableau, D3 or ggplot, etc.; 2 years’ experience building dashboards;

 

Desired: Master’s degree in Statistics, Business, Computer Science, Economics, Engineering, Mathematics or other quantitative disciplines; Experience in the non-profit fundraising space; Familiarity with statistical algorithms such as linear and logistic regression, decision trees, neural networks, etc.; 2 years of project management/consulting experience; Experience working in an Agile SCRUM environment.

 

In accordance with the Disaster Preparedness and University State of Emergency Policy 6.17 this position has been designated as an essential position.

 

To apply, please visit:  https://osujoblinks.com/kso0

 

Also, please visit http://advancement.osu.edu/ to learn more about the Ohio State University Office of Advancement.

The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or identity, national origin, disability status, or protected veteran status.

SEO Director

Do you want to build a best in class SEO team inside of a growth-focused digital agency? Are you strong mentor? Are you entrepreneurial? Do you love making things better? Do you have at least three years of hands on SEO experience? Want to work alongside a great group of humble, yet highly competent leaders? If so, please apply. If you and the role look to be a good fit then we will be in touch within 48 business hours. Role is based in Columbus. Also feel free to email Kelsey at Kgarrasi@teambuildersearch.com. If emailing, please put SEO Director in the subject.

Senior UX Designer/Researcher

**Message to applicants – candidates must submit a portfolio or link to portfolio that demonstrates a fundamental understanding of UX design principles to be considered**

Summary:

As a member of the User Experience (UX) design team, in collaboration with other University Marketing disciplines and campus units, the Sr. UX Designer combines the synergistic practice of aligning business needs and product requirements to create user-focused and intuitive products, interfaces, platforms for mobile and web. The Sr. UX Designer also combines an inspiring visual sensibility, interaction design best practices and user research to enhance Ohio State University’s brand image within University Marketing and The Ohio State Digital enterprise.

The ideal candidate demonstrates meticulous attention to detail, cross-disciplinary project leadership, a proactive work style and comfort navigating ambiguous environments.  Focused on developing scalable, inspiring and seamless digital solutions, the selected candidate will lead the ideation, creation, and alignment of digital experiences within a fast-moving marketing environment while advising, consulting and partnering across disciplines, including full-stack developers, other designers, project managers, strategists and writers.  The Sr. UX designer has demonstrable knowledge and expertise with UX deliverables (i.e. userflows, sitemaps, wireframes, wireflows) and user-research methodologies, will be a champion in design principles, and is able to multi-task projects of varying complexity structures concurrently.

With an expert understanding of product and web design lifecycle, the Sr. UX Designer assists the UX Director in partnering with University Marketing disciplines to align with strategies that enhance omni-channel experiences across the enterprise while possessing the ability to manage time wisely across projects and competing individual/team priorities.  They are also expected to exhibit the behaviors associated with the Office of Advancement’s core competencies:  Leadership, Continuous Improvement, Teamwork and Collaboration, and Communication/Interpersonal Effectiveness.

Duties and Responsibilities

60% Technical Execution:  Ideate and create UX deliverables (sitemaps, wireframes, libraries, user flows, concept maps, wireflows); Design and prototype digital experiences and interactions for effective hand-off to the UI/Digital team to execute visual styling; Documents and communicates technical requirements; Compile deliverable and research findings presentations.

25%  Concept and Direction:  Plan and facilitate user research, synthesize findings into actionable reports and deliverables; research and share best practices and UX trends/best practices/usability research; Conduct user research and work with Analytics team to validate design decisions; Support in the management of freelance talent, agency partners and internship program; Ideate, create and maintain digital UI brand elements and guidelines; Guide, coach and mentor peer designers.

10% Strategic Vision:  Translate partner, business and user needs/goals into creative user-centric digital solutions; Collaborate and partner enterprise-wide to enhance the digital experiences across the university; Support in leading cross-functional University Marketing and partner working sessions; Support in team management to align with University Marketing goals.

5% Other duties as assigned

Qualifications:

Required:

Bachelor’s degree in Design (e.g. interaction, graphic, visual communications) or Human-Computer Interaction (HCI) related field or an equivalent combination of education and experience; 5 years of digital design experience in a professional environment; Working knowledge of UX disciplines including interface design, information architecture, usability and interaction design; Demonstrated expertise of building, implementing and maintaining user-centric omni-channel experiences; Professional working knowledge of user research methodologies, best practices for user research, and ability to persuade others with research findings and recommendations; Proficient in SketchApp and/or Adobe Creative Cloud (CC) or similar design tools; Strong portfolio demonstrating past work experience and relevant, user-centric digital design solutions.

Desired:

Expert proficiency with Adobe CC and/or SketchApp or similar design tools; Master’s degree in Design (e.g. interaction, graphic, visual communications) or Human-Computer Interaction (HCI) related field; Experience working in a large matrixed organization; Experience working in higher education.

In accordance with the Disaster Preparedness and University State of Emergency Policy 6.17 this position has been designated as a standby position.

For consideration, please apply online at:  https://osujoblinks.com/1fvw

The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or identity, national origin, disability status, or protected veteran status.

Growth Manager

The company: Root is a company of 500 and (mindfully) growing. In March of 2015, we set out to build an insurance solution that did two things: 1) gave an unprecedented easy user experience and 2) used modern data to more accurately predict risk. We created a mobile car insurance app, and we changed the entire industry in the process.

The culture: Root is a venture-backed technology company. Our early signs of success are in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building it. We look for individuals who can find solutions by going through the cycle of ideation to implementation with curiosity and rigor. We expect every team member to lead with empathy and respect.

Reports to: ​​VP of Growth

Responsibilities:

  • Performance Analysis: Track and monitor performance of assigned marketing initiatives and channels. Partner with Engineering to create and maintain automated performance dashboards as needed.
  • Insight Generation & Optimization Recommendation: Conduct ad-hoc analyses to uncover new insights and make recommendations on how to improve business performance; leverage various analytical and statistical approaches to deepen the quality of insights.
  • Design Experiments: Partner with the initiative owner to design and deploy testing iterations designed to continuously improve business results. Actively contribute to marketing planning and execution.
  • Funnel Conversion: Partner with creative and product teams to continuously test and optimize email/push/SMS “nurturing” communication to customers and prospects to optimize performance at each step of the funnel.
  • Competitive Benchmarking: Research and capture competitive activity in assigned channels. Communicate insights and recommendations to the broader team.

Desired skills and qualifications:

  • Bachelor’s degree, preferably in Statistics, Economics, Mathematics, or another business-related field
  • 4+ years of relevant work experience
  • Analytical mindset; highly proficient in SQL, Excel, and statistical analysis methods
  • Experience with R, Tableau and/or HTML skills (or willingness to learn)
  • Experience with experiment design and A/B test analysis across multiple KPIs
  • Experience with ad management and tracking platforms, such as Google Adwords, Google Analytics and Facebook preferred. Previous experience with a marketing automation platform (eg, Marketo, Braze, LeanPlum, Eloqua) a plus
  • Experience analyzing email/push notification programs, and combining send/open metrics with internal financial metrics
  • Superior problem solver with the ability to independently identify opportunities for improvement and make constructive suggestions for change
  • Experience communicating analyses and fielding questions from executive team members
  • Embraces Root’s values and excited to be a part of our dynamic culture; has a ‘do-what-it-takes’ attitude toward driving for results in a fast-paced work environment

Client Services Director

Do you want to build a best in class account management/client services team inside of a growth focused digital agency? Are you strong mentor? Are you entrepreneurial? Do you love making things better? Do you have a strong concept of digital marketing strategies? Do you have agency experience? Want to work alongside a great group of humble, yet highly competent leaders? If so, please apply. If you and the role look to be a good fit then we will be in touch within 48 business hours. Role is based in Columbus. Also feel free to email Mark Whitman at mwhitman@teambuildersearch.com.