Director of Strategy (Digital)

Do you have great expertise in digital strategy? Do love to mentor and enjoy making things better? If so, maybe we should talk. Key responsibilities for the role include supporting and mentoring all aspects of the organization in digital strategy, working with marketing in product development, supporting sales team with key opportunities and supporting account managers in creating and optimizing digital strategies for their clients. The best person for the role likely grew up in SEO or SEM. If you are qualified and interested, please apply for the role or send additional questions to kgarrasi@teambuildersearch.com. Role is based in Columbus, Ohio. 

Manager Marketing Planning & Analysis

The Marketing Analytics & Planning Manager provides leadership and subject matter expertise in the planning and campaign optimization efforts across marketing.  This individual will champion our testing and optimization program starting with A/B & multivariate testing taking us into experience optimization and eventually personalization.  The Express Marketing Planning and Analytics team is responsible for providing high-quality analytical work in a fast-paced and fluid environment. The team drives integrated planning efforts across Express that achieve campaign objectives, create a strong customer experience, and drive incremental sales for the business.

 

Individuals on this team:

Lead test preparation and optimization for stores & marketing campaigns
Analyze store/customer campaign performance and make recommendations
Develop the direct marketing program strategy (includes direct mail and digital channels as well as budget ownership)
Provide business performance reporting
Communicate insights & recommendations to business leaders
Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, and eCommerce
The manager leads a team of 5-6 employees and will work closely with external vendors as well as partners in other areas of Marketing, and across the business to ensure that programs and initiatives are well planned and results communicated in a timely manner.  The manager provides training and guidance to less experience analysts as well as works with team to set and achieve department objectives.  Clearly define project deliverables, timelines, and dependencies for team members and internal partners.

 

Essential Requirements

Education:
Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience, master’s degree preferred.
Experience:
Typically requires minimum of 7+ years work experience, 3+ years managing others and leading cross-functional teams
3-5+ years in an analytics role; experience with campaign/store planning, test design and marketing mix / multi-touch attribution tools a plus
Five plus years of retail experience preferred

Tools:
Usage of analytics/testing tools such as APT, Adobe Analytics, Microstrategy, etc.
Familiar with programming languages such as SQL
Strong knowledge of Excel including pivot tables, vlookups, etc.
Capable with other Microsoft Office products
Preferred Requirements

Thoroughness and extreme attention to detail.
Solid understanding of marketing and business planning
Ability to think strategically but willing to roll up their sleeves as well
Ability to multitask, meet deadlines, manage multiple projects, a strong sense of urgency, and follow-thru in addressing issues
Question the norms and elevate the value or processes behind their team’s work
Highly accountable and performance driven
Exceptional communication and interpersonal skills
Creative mind with the ability to think out of the box, while ensuring that projects achieve key business results
Ability to adapt prior experience and learning to elevate the Customer Marketing function
High energy, innovative and upbeat

Sr. Analyst Cross Channel Marketing

The Express Marketing Planning and Analytics team is responsible for providing high-quality analytical work in a fast-paced and fluid environment.

Individuals on this team:

Lead test preparation and optimization for stores & marketing campaigns
Analyze store/campaign performance and make recommendations
Deliver data-driven customer insights
Provide business performance reporting
Communicate insights to business leaders
Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, etc.

The team’s areas of focus include store/campaign testing & optimization, brand’s marketing spend optimization across all paid tactics: Direct Mail, Paid Search,Paid Social, Display, Affiliate, and Video/Broadcast. Understanding the behavior of our customers, analyzing campaign results, and provide business performance reporting.  This team also works cross-functionally across the entire business, as well as with outside vendors.

 

The individual in this role is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel marketing efforts.

% of Time Spent Focus Areas
40%
Marketing Optimization and Testing – Optimize cross-channel marketing ROI and assist in designing statistically valid tests.
25%
Campaign Analytics – Perform analysis of each campaign following completion and provide clear results and KPI’s to the program manager.
15%
Analytics & Reporting – Provide data-driven campaign/customer insights  Provide weekly business performance scorecards and monthly business review package
20%
Ad Hoc Projects – Perform a variety of analytics to support the current state of the business and new initiatives.
Essential Requirements:

Education:
Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience
Experience:
3-5+ years in an analytics role; experience turning analysis and insights into actionable business plans
Tools:
Experience with R, Tableau or similar analysis, reporting and dash boarding tools
Experience of databases, querying large datasets and writing SQL statements
Experience with online analytics and testing tools such as Adobe Analytics

Traits:
Problem solver
Conceptual thinker
Focused on results
Proficient communicator
Manages ambiguity
Highly accountable

Sr. Insights Analyst

Job Summary:

The Senior Insights Analyst is responsible for participating in the development of long-term strategies necessary to achieve profitable sales growth in the business through analysis of white space opportunities, market expansion opportunities and market sizing. As well as analyzing performance to identify trends and opportunities through monthly reporting and must have ability to convert data into actionable story and data visualization, this includes analysis of stores, customer and overall company results.

 

The Analytics and Insights team is responsible for providing high-quality analytical and insights work in a fast-paced and fluid environment.  This team provides support around:

Deliver data-driven customer insights
Provide business performance reporting
Communicate market research and analytic insights to business leaders
Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, etc.

Essential Requirements:

Education:
Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience, master’s degree a plus

Experience:
Typically requires minimum of 5-7+ years work experience.
1-2 years of business intelligence/data analysis related experience in industry.

Tools:
Usage of an analytic/BI tools such as APT, Adobe Analytics, Microstrategy, R, SAS, Python, etc.
Usage of visualization tools such as Tableau
Knowledge with programming languages such as SQL
Strong knowledge of Excel including pivot tables, vlookups, etc.
Capable with other Microsoft Office products

Traits:
Problem solver
Conceptual thinker
Focused on results
Proficient communicator
Manages ambiguity
Highly accountable

Product Marketing Manager

ORIS Intelligence is looking for a digital Product Marketing Manager  to help build our market position as a leader in online retail intelligence within the exploding eCommerce space. You will be joining an entrepreneurial group of pros committed to innovating relentlessly, while maintaining a fun, collaborative and engaging atmosphere.

Position:  Product Marketing Manager
Location:  Columbus
Reports to: Sr Product Manager

You’ll play an essential role by: 

  • Collaborating with product management, account executives and client success managers to develop and implement product positioning and marketing campaigns to existing customers and target buyer personas.
  • A large portion of this role will be writing and developing content that can be used throughout the customer journey and drive deeper user engagement.
  • Regularly produce various content types, including email, social media posts, blogs and white papers
  • Communicating new product feature releases through email, in-app messaging and our client success team.
  • Nurturing prospects through email social media and our website with informative content to keep ORIS top-of-mind.
  • Executing digital marketing campaigns via PPC advertising.
  • Assessing the effectiveness of email and digital marketing campaigns

 Desired Skills and Experience 

  • Strong writing skills are a must with preferred experience writing for B2B.
  • Bachelor’s degree or equivalent combination of education and experience
  • Superb communication and presentation skills, tremendous attention to detail and an ability to work collaboratively, independently and virtually
  • Proficient in using Microsoft Office (Word, Excel and PowerPoint)
  • Comfortable using collaboration and CRM tools such as Slack, Salesforce and Intercom.
  • Experience with email marketing. Experience with marketing automation tools such as Pardot a plus.
  • Experience with digital marketing campaigns such as PPC and social media preferred.

We offer a competitive pay package as well as health benefits. To fit in at ORIS Intelligence, you need to have an exceptionally positive can-do attitude, high standards of professionalism, high standards of performance and a deep curiosity and willingness to learn. You’ll need to be both detail-oriented and able to see the big picture, understanding how ORIS Intelligence helps brand owners protect their brand by monitoring online sales channels. Based in Columbus, Ohio, we’re home to an exploding entrepreneurial ecosystem.  To learn more, visit orisintel.com.

If you are a qualified candidate, please send cover letter and resume to careers@orisintel.com with the subject: Product Marketing Manager

Marketing Analyst

Are you a young marketer with an analytical mind? Would you like to build your analytical experience while working for a great brand? Would you like to work for a great brand that offers 100% tuition reimbursement and great career advancement opportunities? Whether you know analytics is the career track for you or you would like to get some great analytical experience while advancing your marketing career, this may be a great role for you. If this describes you then we would like to speak with you. Base salary is mid $40’s with fantastic benefits. Very little experience is necessary – but a college degree and an analytical mind is required. Role is based in Columbus, Ohio. This is not a remote opportunity. Apply to this role via this posting or simply email Kelsey at Kgarrasi@teambuildersearch.com.

Senior Digital Marketing Strategist

As Senior Digital Marketing Strategist for Principal Global Investors (PGI), you will be a thought leader driving the PGI digital strategy roadmap (digital focus areas, role of digital innovation, how to leverage data for continuous improvement, etc.) and aligning with enterprise goals. The Sr. Digital Marketing Strategist is responsible for the planning, execution, and monitoring of digital, web and mobile application-based services for Principal Global Investors. You will manage multiple projects concurrently, building cross-functional plans, coordinating resources, managing issues, as well as ensuring timely delivery through the full digital product life cycle. This work includes tactics like requirements gathering with stakeholders, leading design and development to delivery, analytics tracking and ongoing management.

Data Scientist

The “Decision Science Analytics” team (reporting to Director, Complex Analytics) is responsible for providing high-quality analytical work in a fast-paced and fluid environment. The team’s purpose is to deliver values by understanding the behaviors and needs of our customers, maximizing the return on marketing spend, and optimizing operational efficiency.  Their primary focus areas are predictive, prescriptive, and cognitive analytics, but we overlap with and enable descriptive and diagnostic analytics.  This team works cross-functionally across the entire business, as well as with outside vendors.  The team’s analytic work encompasses testing and optimization, reporting, prediction, ad hoc projects, forecasting, and primary research.

Individuals on this team:
•Assist in defining the hypothesis;
•Access and synthesize the data;
•Conduct analysis and create algorithms based on decision science methodologies;
•Communicate the insights to business leaders;
•Share responsibility for implementation of findings.

The Data Scientist will primarily be involved in projects that require decision science methodologies (such as statistical analysis, customer segmentations, store clustering, marketing channel attribution and mix optimization, recommendation engines, predictive and prescriptive modeling, etc.), and will also have responsibilities for:
•Being aware of new techniques and data attributes, and auditioning those on our database.
•Delivering and explaining advanced analytics insights to non-technical audiences.
•Investigating 3rd party supplemental data sets that complement our internally sourced data.
•Incorporating findings from analyses of unstructured data.

Additional Tasks include:

Predictive and Prescriptive Modeling – Creation of statistically valid models, detecting correlations among various factors in the business, and determining leading/lagging indicators.
Testing and Optimization – Assist in designing statistically valid tests and provide actionable reads of those tests.
Prediction and Forecasting – Provide high-confidence-level forecasts that allow the business to make informed decisions.
Ad Hoc Projects – Perform a variety of analytics to support the current state of the business and new initiatives.

Requirements

Master’s degree in Statistics, Computer Science, Economics, Engineering, Mathematics, or other quantitative disciplines. 2+ years in an analytics, statistics, econometrics, or data scientist role.      Familiarity  with statistical algorithms such as linear and logistic regression, decision trees, neural networks, etc.
Strong experience with programming languages: SQL, R, Python, Java, Javascript, C, C++.
Usage of integrated development environment (IDE) to the text editor plus terminal combination for R and Python, such as R-Studio, PyCharm, etc.
Familiar with Alteryx, Tableau, Omniture, etc.
Familiar with Microsoft Office products.
Problem solver and self-starter, conceptual thinker, and focused on results.
Proficient communicator.
Manage ambiguity and be highly accountable.

Preferred:

Experience deploying above described algorithms on large datasets.
Big Data tools such as Hive and Spark.

Digital Analyst

Digital Analyst

Job description
Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

As a Digital Analyst on our Digital Analytics team, you will be responsible for transforming data into actionable key insights that will positively impact our eCommerce site performance, optimize digital marketing spend, and drive downloads/usage of our digital products (children’s mobile apps). This role is focused on driving business results via accurate, timely, and interactive dashboards, as well as deep-dive analysis. You will work closely and collaboratively with our key business partners to understand their questions and ensure proper tracking/implementation is in place to help answer them.

Responsibilities
Collaborate with Digital Business team, Digital Product Team and Marketing to provide actionable insights and recommendations that will drive strategies to improve performance of our digital products, digital marketing efforts and our overall website performance.
Utilize data across multiple data-sources to deliver these key insights.
Create and maintain dashboards, insights and reporting, and respond to ad hoc requests.
Leveraging existing dashboards, monitor key KPIs weekly, monthly, quarterly and present information to internal business partners.
Ensure process and data standards are maintained for accurate tracking and reporting.
Identify opportunities to improve existing processes and help us build a stronger data foundation to further advance our analytics capabilities.
Effectively manage your priorities and ensure deliverables are met.

Qualifications
Bachelor’s degree preferably in a quantitative field
2+ years’ experience in Digital Analytics
Thorough understanding of Google Analytics, Google Tag Manager, MSSQL and Microsoft Excel.
Experience with Exact Target (SalesForce), MixPanel and AppsFlyer preferred.
Experience supporting marketing campaigns and influencing campaign decisions/strategy through data driven insights to maximize profitability, drive sales revenue and meet other key business goals.
Strong critical thinking and problem solving skills.
Experimental test design experience.
Strong attention to detail and clear communication skills.
Passionate about technology, digital media, relationship building, and collaboration.
Initiative to try new things, the humbleness to admit when wrong, and willingness to change course.
Demonstrated analytical and problem solving skills.
Ability to understand overall business objectives and make strategic recommendations based on analysis results.

Email Production Specialist –

Are you looking to build your portfolio? Would you like to work for a world-renowned medical center? Our client is looking for an email production specialist. As an email production specialist, you will build and send HTML emails. You will be working from templates and from scratch. You will need to know HTML and CSS. You will be working with the design team for design support, the copywriting team to gather content and the digital marketing team to determine effectiveness of emails. You will work with a very marketing team. You will be working in a world-renowned medical center. The role is contract and will be 30-40 hours a week for 90 days and then approximately 20 hours a week for the following six months.