SEO Account Manager – Remote

Do you love working with clients to help them achieve their growth goals? Are you passionate about SEO? Do you like working in a highly collaborative and skilled team? Are you looking for a great remote role? If so, and you fit the requirements below, please apply with a resume. 

Key Responsibilities
Work with the sales team to onboard new (already signed) clients
Perform discovery calls to learn about client needs and goals
Perform keyword research
Develop digital marketing plans
Assign tasks to the appropriate team members
Build and present monthly reporting to clients
Identify additional business opportunities with clients
Manage approximately 10 client accounts

Key Requirements
Excellent customer service skills
Strong knowledge of digital marketing
Substantial hands-on SEO experience
Agency Experience 

 

 

 

 

 

 

 

 

Content Manager – Long term contract (Columbus, Ohio)

Are you an experienced content manager looking for your next challenge? Do you operate well in team settings and deliver high-quality work under deadlines? Would working for an industry-leading global brand be a great addition to your resume? If so, and you meet the requirements below, please apply with a resume. 

  • Prior in-depth experience with content management and authoring in Adobe Experience Manager (AEM)
  • A strong understanding of web programming languages such as HTML, CSS, and JavaScript
  • A strong understanding of best practices and user experience for content, audio, and video posting on the web
  • Experience with Salesforce Marketing Cloud (SFMC)
    • Ampscript, HTML, and SQL experience
  • Experience with Workfront, a plus
  • A strong understanding of the requirements and mechanics of email marketing/email operations
  • Ability to work with a large number of stakeholders at different levels across the company and countries
  • Strong time management and organization skills; able to maintain a high quality of work in a deadline-driven environment

Paid Media Strategist

The Paid Media Strategist is responsible for the day-to-day management of paid media campaigns for assigned clients, focusing on ROI & growth. The Paid Media Strategist is fully capable of holistic account management including strategy, planning, building campaigns, tracking setup, analysis, and optimization across all channels and campaign types. The Paid Media Strategist is responsible for the success of all client campaigns they manage.

Responsibilities Include:

Strategic Planning & Execution of Paid Digital Strategies

  • Develop digital paid strategies and media plans for prospective and current clients that focus upon the client’s goals and opportunities.

  • Accurately develop, implement, and manage successful paid media campaigns, demonstrating revenue/lead goals, efficiency, and volume to ensure high profitability across channels.

  • Ability to manage campaign strategies across channels including search, shopping, social, display, programmatic, CTV, YouTube, or marketplaces.

  • Continually evaluate the effectiveness of campaigns and offer recommendations based on data-driven evaluations to improve the campaigns.

  • Ability to analyze and review performance based on variable data models and goal attribution.

  • Continually monitor & update media budgets to prioritize the highest performing channels, driving top profitability and maintaining spend within the agreed-upon budget.

  • Ability to recommend opportunities for profitable budget expansion opportunities.

  • Develop media budget recommendations that align with client goals and strategic plans

Manage & Nurture Client Relationships

  • Prepare agendas and presentations for client meetings

  • Present results, findings, and optimizations to clients in a clear & easy to

    understand manner. This includes explaining changes in performance and

    optimization plans based upon results or client requests

  • Proactively provide strategic counsel and recommendations to clients for media

    and channel expansion opportunities

  • Anticipates client’s questions and assist in developing responses to client

    questions

  • Lead paid media-specific client communications in partnership with the client

    experience team member

Industry Knowledge & Business Development Growth

  • Assist the director of acquisition and the growth team in prospective client account review and recommendations

  • Stay on top of trends and changing platforms across all forms of paid digital media

  • Establish and maintain relationships with search engine networks and vendors

    through face-to-face meetings, conference calls, and presentations

Qualifications

Required:

  • Be willing and able to perform every paid media task as listed above

  • Proficient in Google Ads & Bing Ads

  • Proficient in Google Analytics

  • Ability to build and present Powerpoint or Keynote presentations

  • Strong written and verbal communication skills

  • Proficient in Excel

  • Excellent organizational and time management skills, and the ability to prioritize

    and multi-task

  • Strong interpersonal skills, for working with a range of colleagues and clients

  • Eagerness to learn quickly and practice new skills

  • Passion for digital marketing and problem-solving

  • Strong relationship building skills

Preferred:

  • Client-facing position at a marketing agency

  • Proficiency in Google Tag Manager, Data Studio or Supermetrics

  • Facebook Ads experience

Experience Level

  • 3-5+ years

Digital Media Strategist & Buyer

The successful candidate will possess creative, imaginative and sociable qualities with strong communication and analytical skills. This individual will be responsible for the negotiation, execution and placement of all interactive media strategies for the Agency and the agency client base. The candidate will excel in the use of available tools to continuously analyze and develop recommendations for all online media strategies including, but not limited to:

  • Display advertising (CPC, CPA or CPM based) using behavioral and contextual targeting
  • Online video and online radio (OLV and OLR)
  • Re-targeting/Look Alike-Modeling
  • Mobile/tablet/desktop (display, SMS, and location based)
  • Optimization and management of campaigns across individual ad networks and platforms
  • Reporting: Pull data, analyze success metrics/KPI’s, develop comprehensive and actionable insights from campaign data
  • Attribution Modeling
  • Content Marketing
  • Connected TV, OTT, Programmatic and Addressable TV knowledge is a plus
  • Online lead generation for the purpose of acquisition, retention, expansion or branding efforts
  • SEO/SEM experience is a plus (keyword, paid & organic)

Key Skills and Experience

  • Minimum of 5 years of online advertising experience
  • Must be passionate about media and the technologies used to support online and/or mobile advertising operations
  • Must love data analytics and the impact on the bottom line
  • Well-versed in the Microsoft Office suite, particularly Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-paced environment

 

 

 

 

 

 

 

 

 

Creative Director

Are you looking for your next creative leadership role? Do you enjoy being an important part of a growth environment? Do you have broad experience in creative direction and strong experience in extending brands online? If qualified and interested please apply with a resume.

Main responsibilities include:

  • Manage the creative process from concept to completion
  • Translate marketing objectives into clear creative strategies
  • Work closely with multidisciplinary teams
  • Lead and direct the creative team in the production of all creative efforts
  • Ensure visual communication and brand standards are met
  • Work with account team for client pitches and proposals
  • Oversee profitability, deliverables, timelines, and budgets
  • Meet with clients or upper management to explain campaign strategies and solutions
  • Manage and cultivate the career development of staff members, including designers, copywriters, and video production.

Qualifications

  • Updated portfolio with content mainly focused on digital work
  • 5+ years as a senior designer, art director, or creative director
  • Agency experience preferred but not mandatory

Conversion Optimization Strategist

Our Conversion Optimization Specialists use a combination of art and science to identify optimization opportunities for our clients. They understand our client’s business and optimize against actions that will yield a positive return on investment. They use research techniques to uncover insights and hypotheses, build testing roadmaps and prioritize using level of effort and potential level of impact. They translate test ideas to copywriters, designers and developers, overseeing from concept through execution. They analyze test results, refine the roadmap based on learnings from previous tests and new analytical observations. They partner internally with project managers and digital marketers across SEO, Paid Media and Analytics to ensure an aligned and strategic approach and externally with our clients to provide data analysis, insights and strategic direction to increase web conversion rates and value.

Responsibilities:

  • Complete qualitative research tactics such as User Testing, heuristic evaluations, competitive audit, customer surveys, CSR interviews, or chat log analysis

  • Execute quantitative analysis such as website entrances points, top viewed content, traffic channels and devices, conversion funnels, or heatmapping

  • Distill data into key insights and present the research findings and priorities to clients, creating buy-in and alignment on optimization direction

  • Build and manage an optimization roadmap composed of test ideas, hypotheses and prioritized based on level of effort and potential level of impact (PXL)

  • Partner with content, design and development teams to execute tests

  • Analyze results and identify wins, losses, and trends, and effectively communicate

    these findings to clients

  • Create high-quality, comprehensive client deliverables such as project strategy decks and performance reports

  • Have full ownership and accountability for successful, profitable client optimization programs

  • Support business development in selling and estimating new work

Qualifications and Technology Skills:

  • Proven success running a CO program

  • Experience owning and executing qualitative research tactics such as User Testing, heuristic evaluations, competitive audit, customer surveys, CSR interviews, or chat log analysis

  • Experience owning and executing quantitative analysis such as web analytics evaluations and heatmapping

  • Demonstration of strategic thinking to formulate optimization plans

  • Deep understanding of conversion optimization best practices and the ability to apply

    that knowledge to client projects

  • Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision

  • Internalized knowledge of digital marketing concepts & the role that user experience plays in achieving business goals

  • Experience in testing tools such as Google Optimize, Optimizely, VWO, Adobe Test & Target

  • Advanced understanding of web analytics such as Google Analytics, Adobe Analytics

  • Exceptional oral and written communication skills

Bonus Skills & Experience:

  • Agency experience

  • Usertesting.com expertise

  • Hotjar expertise

  • Google Analytics certification

  • Expertise in UX including best practices and heuristic evaluations
  • Understanding of HTML & CSS

Experience Level:

  • 3+ Years in Conversion Optimization

 

 

 

 

 

Digital Marketing Analyst

The Digital Marketing Analyst will be responsible for reporting and analysis to support our growing Direct to Consumer business. This individual will have strong analytical skills who can apply those skills to strategically deliver actionable business insights to grow our online businesses.

This role is highly collaborative across analytics, performance marketing, CRM, eCommerce, IT and digital experience teams. This role will help contribute to and refine workflows while partnering with valued internal and external resources in order to get things done efficiently. You will understand the key decisions that need to be made and will provide data and the insights to make the best possible decisions at every level by working with stakeholders across the business.

 

Key Responsibilities:

  • Create and maintain an index of reports that are used by our internal and external marketing partners to make data driven decisions
  • Interpret data, analyze results using statistical techniques
  • Identify, analyze, and interpret insights, trends and patterns in complex data sets
  • Leverage multiple technologies and platforms to produce actionable insights related to customer behavior, mobile app performance, and our DTC business. (Adobe Analytics, Google Analytics, Hotjar, Tableau)
  • Ensure web and mobile tagging is up to date and functioning as expected using automated tag validation tools (Adobe Analytics & ObservePoint)
  • Support the digital experience team with data driven insights to support change
  • Gather and analyze data to measure user behavior and marketing campaign performance across all SMG owned properties
  • Build and maintain daily, weekly, and monthly performance presentations sharing the results of our marketing and direct to consumer (DTC) performance.
  • Monitor Web analytics and identify patterns, insights and conversion optimization opportunities based on data
  • Assist with the implementation of analytics platforms (Adobe, Google Analytics) on new digital properties
  • Work alongside agency partners to help analyze media performance

The perfect person will have: 

  • Education: Bachelor’s degree in Statistics, Mathematics, Finance, Computer Science, MIS, Business or a related field.
  • Experience: Experience with Web Analytics and eCommerce/Direct To Consumer business, including 3-5 years analyzing data for an eCommerce leader, national manufacturer or CPG brand
  • Experience with subscription business models a plus
  • Experience building reports for cross functional teams
  • Experience with all steps in the analytic process including problem definition, hypothesis development, results analysis, summarizing and presenting analytics in an executive-ready format
  • Excellent analytical, written and oral communication skills
  • Experience presenting reports and insights to internal stakeholders
  • Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator; curious

What we do for you (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.
  • Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.
  • Nutrition reimbursement program (up to $200 per associate and per spouse)
  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
  • First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount).
  • Our commitment to diversity and inclusion includes employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and GroPride Network, Scotts Young Professionals.
  • 12 SMG paid holiday days and generous vacation policy.

Google Ads Analyst

Digital Analyst – Google Ads (posted 10/1/20)
If you consider yourself to be disciplined, process-oriented, curious, and careful, you are who we are looking for. This job is a good fit for someone who might feel at home in a lab conducting experiments. Google Ads at times can feel a lot more like a laboratory than a marketing tool.

At its heart, Google Ads are a series of levers that we can move to improve outcomes for our clients. Our objective is to give the client the most value possible. Your role would be to work within the constraints of Google, the client’s objective, and the business growth goals of Iron Pulley to maximize the outcomes across multiple clients.

This is a fully remote position that will lean on project management tools like Trello, Slack, and Google docs/Google Meet to collaborate.

Required experience:

  • Work experience in a test and learn environment – have you had to articulate a hypothesis, conduct a test, and report on the outcome? We want to hear about that in your application email.
  • Google Ads Certified – if you are not currently certified you should obtain at least one certification before applying.
  • Google Analytics knowledge.
  • You must be good at spreadsheets. 1 year of experience minimum with excel is required. Most of your day will be spent doing deep dives into data or transforming data via formulas in spreadsheets.
  • Excellent written and verbal communication skills.

Desired experience:

  • Google Shopping campaign management
  • Google Analytics platform experience
  • Shopify platform knowledge
  • SEO – Google Search Console knowledge
  • Google Display campaign management
  • Google Merchant feed optimization
  • Amazon PPC
  • Bing PPC
  • Facebook PPC

Preference will be given to candidates in the Central Ohio region. The position will start as an independent contractor with the potential to progress to full time employment (with benefits) within 90 days.

Content Marketing Specialist

The Wasserstrom Company is one of the leading Restaurant Supply Companies. We are a family owned business since 1902, with our corporate office located in Columbus, Ohio. The Wasserstrom Company is looking for an entry-level Content Marketing Specialist to join our Ecommerce Marketing team to write ad copy, blog posts, category & product descriptions, and landing page & email content.

We are looking for a candidate who is creative, passionate, and excited about writing ad copy that will engage and guide customers to purchase at Wasserstrom. The Content Marketing Specialist will be able to translate ideas and research into highly polished copy with an emphasis on SEO fundamentals. They Will have a passion for digital marketing and will be expected to develop their skills in a highly creative, collaborative team. Previous experience in WordPress and Photoshop is strongly preferred.

Essential Duties and Responsibilities 

  • Produce clear, attractive ad copy that reflects the brand’s voice and adheres to our style guidelines
  • Prepare content for blog articles in the form of buying guides, industry news, and interviews
  • Write attractive headlines and supporting text for email campaigns and banner ads
  • Understand the products we distribute to be able to pen effective ad copy
  • Edit and proofread as needed
  • Use SEO principles to maximize copy reach
  • Simultaneously manage multiple projects with rapid deadlines
    Collaborate with Design, Search Marketing, and Product Information Management teams for large and small-scale marketing campaigns
  • Experience in WordPress and Photoshop strongly preferred

Apply Today >

Senior Data Engineer

Avaap is hiring a Senior Data Engineer in Columbus, OH!

We are looking for an experienced Senior Data Engineer to join our growing team of analytics experts. This resource will join our consulting organization with a focus on optimizing data and data pipeline architectures, as well as optimizing data flow and collection for cross-functional teams. The ideal candidate is an experienced data pipeline builder and data wrangler who enjoys optimizing data systems and building them from the ground up. The Data Engineer will support our analytics project teams on data initiatives and will ensure optimal data delivery architecture is consistent throughout ongoing projects. They must be self-directed and comfortable supporting the data needs of multiple teams, systems and products.

Responsibilities for Data Engineer

·        Create and maintain optimal data pipeline architecture,

·        Assemble large, complex data sets that meet business requirements.

·        Identify, design, and implement internal process improvements: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, etc.

·        Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL, Hadoop ‘big data’, and cloud native technologies.

·        Build analytics tools that utilize the data pipeline to provide actionable insights

·        Work with executive, functional, and technical stakeholders regarding data-related technical design, development, and architecture initiatives

·        Create data tools for analytics and data scientist team members

Qualifications for Data Engineer

·        Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases.

·        Experience building and optimizing ‘big data’ pipelines, architectures and data sets.

·        Experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement.

·        Strong analytic skills related to working with unstructured datasets.

·        Build processes supporting data transformation, data structures, metadata, dependency and workload management.

·        Ability to design and build data models which facilitate end user reporting and analysis

·        A successful history of manipulating, processing and extracting value from large disconnected datasets.

·        Working knowledge of message queuing, stream processing, and highly scalable ‘big data’ data stores.

·        Strong project management and organizational skills.

·        Experience supporting and working with cross-functional teams in a dynamic environment.

·        Willingness to travel.

We are looking for a candidate with experience using the following software/tools:

·        Experience with big data tools: Hadoop, Spark, Kafka, etc.

·        Experience with relational SQL and NoSQL databases

·        Experience with data pipeline and workflow management tools

·        Experience with object-oriented/object function scripting languages: Python, Java, Scala, etc.