Choreograph multi-channel marketing campaigns to drive new customer acquisition.
This position is located within Business Development, reporting to the Vice President-Business Development and integrating with a team of sales, marketing communications, business development, and engineering specialists. The Digital Marketing Analyst choreographs a wide range of marketing strategies and channels to generate overall demand for LSPT products and services. This role generates and nurtures customer leads and opportunities, using communication touchpoints that move prospects throughout the sales and product engineering cycle in collaboration with our highly collaborative engineering and product development staff.
The successful Digital Marketing Analyst will be customer-centered, possessing a deep appreciation of the safety, quality, and durability standards of aviation, power generation, transportation and heavy equipment OEMs. The position requires the ability to translate our deep optical, design, robotics, and material science skills into significant and tangible benefits that match the needs – and required ROI – of our customers.
Outputs of the position include the identification of industry segments and targets, as well as the development of strategic marketing plans and campaigns for specific products and vertical industry segments. Also expected are analytics to identify effective creative strategies and paid/organic search strategies essential to nurturing new contacts and opportunities.
Responsibilities and Duties
Drive industrial marketing lead generation in, for example, civilian/military aviation, heavy equipment, power generation, automotive:
Choreograph the compelling and insightful marketing strategy.
Create targeted marketing/communications/promotional campaigns.
Devise sequential communication touchpoints to lead prospects to awareness of LSPT, resulting in a request for quote for processing services or equipment sales.
Spearhead research – both data and case studies – to understand buyer preferences and purchasing patterns and to leverage relationships
Employ various metrics (e.g. Google Analytics and other SEO/CRO data) to identify effective online communication strategies
Provide direction for research-based prospect communications up to and including booked sales and contracts.
Plan and conduct statistical analytics and research of metrics data. Plan stage and evaluate results on promotional, marketing and communications campaigns.
Manage and promote rich content on LSPT technology and products via multi-channel integrated marketing communications campaigns, including email, video, webinars, whitepapers, case studies, blogs, social media, press releases and special projects/events.
Maintain LSP Technologies brand standards and brand identity and devise new programs and campaigns to enhance the LSPT brand and the company reputation.
Understand our products and services, our customers, and our markets.
Identify and adopt best practice marketing techniques to succeed with engineering/technical/manufacturing groups.
Manage annual marketing plan and budget.
Bachelor’s degree in Marketing with a master’s degree preferred.
Minimum 3-5 years of experience in B2B lead generation with demonstrated lead, pipeline and revenue growth
Market automation platforms (i.e. Act-on, Marketo, HubSpot)
CRM Systems (i.e. SugarCRM, Salesforce, etc.)
Reporting analytics, performance results, trending
Statistical analysis preferred to support SEO and CRO optimization
The individual must have a bachelor’s degree in Marketing with a minimum of 5 years’ experience or a master’s degree in Marketing with 3 years’ experience in driving lead generation through various marketing channels. Knowledge and experience with using statistical methods for SEO and CRO to determine effectiveness of various marketing activities and drive high ROI marketing strategies.
About LSP Technologies, Inc.
We make the world a safer place.
Our laser technologies help metals resist fatigue, cracking, and corrosion, prolonging the life of mission-critical metal parts while reducing downtime and maintenance. As we aggressively adapt our technology with robotics, modeling, and innovative tools and applications, we are growing and changing rapidly, adding significantly to a dedicated and talented group of interdisciplinary engineers, scientists and product development specialists. We serve demanding customers in civilian/military aviation, heavy equipment, power generation, and automotive verticals. We have been providing laser peening services since 1995. Today, we are the only provider of laser peening equipment for industrial customers, both as part of assembly lines and in portable and maintenance environments. In addition to our Dublin, Ohio domestic operations, we have laser peening equipment installations in both China and Germany to support our international expansion.
LSP TECHNOLOGIES IS ALWAYS LOOKING FOR GREAT PEOPLE TO JOIN OUR TEAM!
LSPT is an exciting place to work! Our company is a world leader in designing, developing, and implementing high-energy laser systems and processes. We offer a fun and challenging work environment with a casual atmosphere, flexible hours, and a family feel. LSPT is a small business that is growing rapidly. We value a strong culture promoting innovation and teamwork, and we expect all LSPT employees to be humble, hungry, and smart.
Humble: At LSPT you are part of a coordinated team delivering customer satisfaction and quality. Each team member plays a critical role in fulfilling our core objectives, and only by working together can we achieve our ambitious goals.
Hungry: LSPT is growing fast, and we need hungry individuals to take our organization to the next level. When we set our sights on a goal, we pursue it tenaciously and never let up until the job is done.
Smart: LSPT is a world leader in state-of-the-art laser processing solutions. We employ seasoned experts across our organization, and value innovative problem solving to keep our products and services on the cutting edge.
Would you like to be part of a pioneering organization? Are you humble, hungry, and smart? Visit our job listing page to view current openings and opportunities.