Sr eCommerce Optimization Analyst

An established company in the Columbus market is seeking qualified candidates for a Senior eCommerce Optimization Analyst role. This Senior eCommerce Optimization Analyst will be part of the Web Site Optimization and Analytics Team, and be responsible for delivering insights about customer behavior within the company’s digital products.

This Senior eCommerce Optimization Analyst understands how the digital customer experience translates into data, and in-turn is able to translate that data into product improvements.vA successful candidate should understand the role of tag management systems have in collecting quality data from websites.

RESPONSIBILITIES

  • Candidates should have a track record of providing optimization insights for web and app improvement from Adobe Analytics.
  • Lead efforts to effectively communicate insights and drive informed decisions across multiple functions.
  • Influence decision makers through reports, presentations, and informal discussions.
  • Develop strategy and execution for optimization efforts, such as A/B and multi-variate testing.
  • Leadership role within the team, as a subject matter expert in digital analytics and digital optimization.
  • Ensure the execution of high-quality data collection through on-site tagging, site monitoring, and the synthesis of various data collection tools.
  • Work with other members of the site optimization team to develop best practices in tag management, data collection, and standardized business reporting.
  • Uncovers insight into digital performance by device, product category and shopping experience with web analytics tools.
  • Can understand the holistic customer experience and find opportunities for testing and optimization in the digital space to improve KPIs linked to strategic initiatives.
  • Strong knowledge of e-commerce technology and the ability to build strong partnerships with technical teams to help provide insights for improvements of digital product performance.
  • Proactively investigate and communicate findings related to trends in the business, support new business initiatives, research alarming data points, etc.
  • Assess current and develop new automated reporting that will help the site optimization team quickly read and identify opportunities for testing or site updates.
  • Responsible for partnering with internal stakeholders to inform decisions related to: the launch of weekly (or more frequent) site updates, site features and functionality, site accuracy, and reporting back on all digital performance metrics to hindsight performance.
  • Partner with merchants to manage and innovate on weekly merchandising changes/updates based on current business trends and demands of the chain and ecommerce businesses
  • Ability and desire to mentor and coach team members on reporting clarity and accuracy, data communication, data analysis best practices, and business acumen.
  • Shops competition to identify trends and opportunities.
  • Monitors industry developments in site analytics and performance
    REQUIREMENTS
  • Eligible to work unrestricted in the United States on a W2 basis
  • Bachelor’s degree or equivalent experience
  • 5+ years web analytics, tag management, and A/B testing experience, 2+ years in retail
  • Proficiency with web analytics tools such as Adobe Analytics (Omniture), Google Analytics, Webtrends, etc.
  • Experience with tag management systems such as Tealium, Adobe DTM, Google Tag Manager, Signal, etc.
  • Basic understanding of website development technologies and processes, including HTML, CSS, and Javascript.
  • Have built and analyzed A/B tests on an e-commerce platform with testing tools such as Optimizely, Maxymiser, Adobe Target
  • High proficiency with Excel – including manipulating large data sets, using pivot tables, automating data pulls through 3rd party plugins.

Digital Strategist

The Digital Strategist will plan a wide range of digital marketing programs, as well as work directly with clients as a resource and advocate. This role gives an established marketer opportunities to orchestrate multi-faceted programs with global brands in manufacturing, healthcare, higher education and technology.

This position is with our Brand team and is based in the Short North of Columbus, Ohio.

Analysis | Strategic Thinking | Consulting

 

YOU WILL:

Recommend and plan multi-faceted digital marketing programs incorporating search marketing, social media, email, content development and other tactics
Deliver data-driven insights to clients from strategic planning to activation
Function as the Brand team’s main point of contact with some clients, supporting Client Services to solidify client relationships and share subject matter expertise
Drive and articulate program effectiveness by interpreting and detailing measurements with clients
Assist in developing and formalizing the agency’s Analytics services

 

WE’RE LOOKING FOR:

Bachelor’s degree (in business, economics, social sciences or related field not required but helpful)
3-8 years of experience in a strategy, content marketing or search marketing role (agency preferred, especially B2B)
Someone who thrives representing an agency team in front of executive-level clients
Comfort discussing contemporary digital marketing trends
Excellent written and spoken communication skills, especially in presentations
Demonstrated accountability in a project management workflow
Broad familiarity with common digital tools like CMSs, CRMs, email platforms (especially Marketo), Google Analytics — AND their key metrics
Prior experience with data visualization platforms — Tableau, DOMO, Google Data Studio (desired but not strictly required)

 

HOW UPWARD WORKS

We work with clients who respect us as partners and strategists.
We don’t think work-life balance is a buzzword; we put our philosophy into action every day by encouraging flexibility of place and time.
We are inclusive, positive, passionate, innovative, down-to-earth, and we work hard.
We believe in doing great work at an appropriate pace.
We encourage professional development through lunch and learns, industry association and group memberships, conferences and online learning opportunities.
We believe in a casual, yet energized, work environment.
We offer competitive health insurance and 401k programs.
We like taking “three o’clock walks.”

 

CONNECT WITH UPWARD

Please send your resume to Bryan Gordon (bgordon at goupward.com).

 

Sr. Digital Analyst

The Sr. Digital Analyst will develop and maintain reporting, analysis, and dashboards that provide actionable insights to drive sales and profitability of our ecommerce channels.  He or she will also serve as the lead analyst for DSW’s Optimization program.  This position will collaborate effectively with various cross-functional teams, including Marketing, Finance, Merchandising, Operations and IT teams, to deliver the analytics needs and insights to optimize the customer experience and deliver continued growth.

Director, ECommerce Site Operations

Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

Director, Ecommerce Site Operations

This position is for an experienced Director, Ecommerce Site Operations with web/technology expertise who is eager to play an integral role on the Production team at Highlights for Children. The Director eCommerce Site Operations will work closely with the consumer business team to provide innovative online site solutions that drive sales, profitability, customer satisfaction, and customer acquisition and retention. This position will work closely with Marketing, IT, Fulfillment and other functional areas to drive eCommerce strategies for Highlights.com. This position will direct day to day site operations and drive continuous improvement efforts.

Primary responsibilities include, but are not limited to, daily interactions with business partners, product management teams, operations, and technology partners to quickly turn around priorities related to websites in the Highlights family of sites, supporting web application systems while interacting with technology teams over back-end data collection systems, and prioritizing and strategizing the implementation of multiple business requests at any given moment. The Highlights for Children Web Production team in Columbus, OH is a support group that maintains the daily operation of websites for businesses including highlights.com, store.highlights.com and mobile sites.

Core Responsibilities:

  • Through collaboration with business partners, industry experts, and others, drive efforts to continually increase site performance in support of business objectives. Define, report, and interpret analytic results. Leverage analytical insights to drive effective decisions regarding site functionality enhancements and to optimize the site experience for increased sales, profitability and customer satisfaction.
  • Develop and implement strategies to drive increases in website traffic, conversion rates, average order size, customer profitability, retention and other key business success drivers.
  • Manage the day-to-day site operations working with other functional support areas including, IT, Marketing, Fulfillment, Customer Contact Center and 3rd party service providers.
  • Proactively identify and resolve issues and risks to site performance.  Ensure timely and competent research and resolution of site operations support issues.
  • Participate in strategic planning and business case development to guide ecommerce technology investment decision making.
  • Partner with IT in the evaluation, selection, implementation and management of new eCommerce technologies.
  • Manage the customer experience including design, content, information architecture, branding/marketing, site performance, functionality and usability.
  • Work with upper management to understand and define business requirements and goals.  Develop short and long term objectives and ensure site solutions and performance supports business objectives.
  • Operationally support new and current customer facing production applications, systems, and supporting infrastructure
  • Ensure appropriate and timely communication and escalation of business impacting incidents
  • Partner closely with other cross line of business leaders to define and provide support for products and services
  • Manage multiple business partners, many large projects at once, and distributed teams
  • Partner with the various IT organizations to implement and leverage tools and applications to monitor and support products and services
  • Mentor Production Department, lead process improvement efforts, lead estimation and requirements workshops with senior executives and business partners
  • Manages annual plans, budgets, forecasts, vendor contracting and invoicing
  • Relies on experience and judgment to plan and accomplish goals
  • Performs a variety of tasks with a wide degree of creativity and latitude (expected)

Requirements:

  • Scrum certification; PMP certification (recommended)
    10+ years software project delivery experience, 2-5 years Agile
  • Experience, 5-7 years people management experience
  • Previous experience as a Web Producer, or similar project/program management position leading all aspects of multiple operational requests for clients and/or business partners
  • Experience managing requests that include integration with multiple back-end systems
  • Able to partner with multiple stakeholders to manage expectations, gain acceptance and trust, as well achieve high client satisfaction ratings
  • Able to deliver under extreme deadlines in an intense business environment
  • Able to fully understand and clearly communicate technical information to non-technical people
  • Able to lead a diverse team from operations, business, and technical disciplines
  • Thorough understanding of the software development process, particularly as it relates to web-based applications
  • Strong verbal and written communication skills

Highlights is a dynamic organization focused on delivering excellence in all facets of our business. We offer a positive environment and competitive compensation and benefits. EOE

Digital Marketing Program Coordinator

Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

Digital Marketing Program Coordinator

The Digital Marketing Program Coordinator will be responsible for the day-to-day supervision of multiple digital marketing projects. In this role, the Coordinator will be involved in daily standup meetings, inputting creative briefs, supervising proofing and trafficking of digital marketing assets and helping the Digital Marketing Program Manager to execute on various strategic initiatives. The Digital Marketing Program Coordinator will be working across multiple teams including product teams, web production, and creative to ensure the smooth completion of projects.  This role requires excellent organizational skills, verbal and written communication, and the ability to balance multiple projects at once and collaborate across teams.

Roles & Responsibilities

  • Develop and submit creative briefs for digital campaigns
  • Serve as the go to day-to-day project coordinator for digital campaign initiatives
  • Ensure smooth and timely completion of digital marketing projects
  • Coordinates entire creative process including intake, approvals, and trafficking of creative assets
  • Work with Marketing Manager on planning and logistics for all marketing activities.
  • Review and provide feedback and new ideas for further development of marketing initiatives.
  • Lead tactical and executional support for multiple assignments including various digital online efforts
  • Drive partnership with internal cross-functional teams to drive integrated alignment and execution
  • Lead execution of project plans and deadlines in a diplomatic manner to achieve all marketing objectives in a timely manner and within established budgets.

Requirements

  • 1-2 years of work or college internship experience
  • Bachelor’s degree in Marketing, Business Administration or other related field
  • Excellent written and oral communication skills
  • Proficiency in PowerPoint, Word, and Excel
  • Organization and attention to detail
  • Ability to balance multiple projects and work across multiple teams
  • Strong attention to detail.
  • Exceptional verbal and written communication skills.

Additional Skills

  • Experience using project management software (JIRA, Basecamp, Workfront)
  • Experience in email marketing, paid search, or display advertising

Highlights is a mission driven organization.  We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Through the work we do and as an inclusive corporate community, we are dedicated to cultivating our best selves in our workplace.  We aim to hire talent that strives for excellence while doing the work they love, by enhancing the lives of kids and families.  We come together with a common purpose because, we believe children are the world’s most important people.

EOE

Digital Marketing Development Manager

Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

The primary role of the Digital Marketing Development Manager is to manager current and new revenue building relationships.  They will develop a rapport with partners, set targets for sales, and provide needed support to continually improve growth from the relationship. They will grow and retain existing accounts by presenting new solutions and new offers to clients. The Manager, Digital Marketing Development, will work with mid and senior level management, marketing, and technical staff.

This person will also provide direct support to the director and participate in new client prospecting by networking, cold calling, advertising or other means of generating interest from potential clients. They will then plan persuasive approaches and pitches that will convince potential clients to do business with the company.

RESPONSIBILITIES

  • Prospect for potential new partnerships while driving profitable revenue from existing partners to achieve or exceed budgeted financial targets.
  • Cold call as appropriate to ensure a robust pipeline of opportunities.
  • Identify potential clients, and the decision makers within the client organization.
  • Research and build relationships with new clients.
  • Set up meetings between client decision makers and company’s practice leaders/Principals.
  • Plan approaches and pitches.
  • Use a variety of styles to persuade or negotiate appropriately.
  • Present new products and offers that enhance existing relationships
  • Work with technical staff and other internal colleagues to meet customer needs
  • Arrange and participate in internal and external client debriefs
    Submit weekly progress reports and ensure data is accurate
  • Keep records of sales, revenue, invoices etc.
  • Forecast sales targets and ensure they are met
  • Ensure that data is accurately entered and managed within the company’s CRM or other sales management system (currently Salesforce)
  • Track and record activity on accounts and help to close deals to meet these targets
  • Create projects in Workfront for creation of assets needed for advertising campaigns
  • Research and develop a thorough understanding of the client’s contacts and opportunities
  • Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
  • Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
  • Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
  • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
  • Provide help and support with creation of budgets and reforecasts.

QUALIFICATIONS

  • Bachelor’s degree in business, sales or marketing
    MBA a plus
  • 3-5 years experience in digital market sales or digital marketing
    Proven track record
  • Experience in customer support is a plus
  • Proficiency in MS Office and CRM software (e.g. Salesforce)
  • Proficiency in English
  • Market knowledge
  • Communication and negotiation skills
  • Ability to build rapport
  • Time management and planning skills

Highlights is a mission driven organization.  We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Through the work we do and as an inclusive corporate community, we are dedicated to cultivating our best selves in our workplace.  We aim to hire talent that strives for excellence while doing the work they love, by enhancing the lives of kids and families.  We come together with a common purpose because, we believe children are the world’s most important people.

EOE

Digital Paid Media Manager

Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

Digital Paid Media Manager

Reporting to the Director of Digital Marketing, the Digital Paid Media Manager will manage all components of paid media (Paid Search, Paid Social, Display) for the Highlights consumer business. Working with our agency, the DPMM will strategize on campaign planning, keyword and audience development, implementation, and work with their direct report to manage day-to-day execution. This position will work closely with our agency and their direct report to implement paid media copy, landing page mapping, and flawless test structures. This role is also responsible for tracking daily spend and measuring results including daily/weekly/monthly/quarterly tracking of site traffic, conversion, landing page performance, and omni channel results working with Agency, Analytics, and Customer Insights teams. Responsible for working with Director and finance teams to spend the next $ most effectively within Paid Search, Paid Social, and Display to ensure budget maximization based on goals ROAS/efficiency, new customers, market share/share of voice.

Essential Job Functions:

  • Manage all components of paid search, PLAs, RLSA campaigns for branded and non-branded key terms for the consumer business to achieve or exceed budgeted financial targets
  • Manage all components of Paid Social (Facebook, Instagram, etc.) and Display (Retargeting, Programmatic) for the consumer business
  • Provides detailed input into budget and monthly forecasts for paid search/PLAs, Paid Social, Display. Responsible with Director for holding to budget/forecast and pacing on target by month AND identifying opportunities for investment at favorable ROAS to be managed very closely.
  • Work with the Digital Marketing Program manager to guide creative for any seasonal assets needed for media channels.
  • Develop, implement and execute campaigns with rigorous monitoring with Agency partner to ensure continual improvement and efficiency gains and/or new customers
  • Make recommendations for optimization of campaigns including key word structure, bid types, landing pages, and copy working with Agency, peer managers, and cross functional teams.
  • Work with Director and Manager peers as a high performing team to instill best practices across all campaigns and use agency and internal resources to produce insightful analysis to optimize on an ongoing basis.
  • Partner with creative services and translate creative briefs into specific actions for paid search strategy, copy, landing pages in support of communicated business and integrated marketing objectives.
  • Innovation: Stay current on emerging trends, new technology, best practices and competitors to constantly evolve our digital paid media capabilities. Proactively understand impact to other digital/marketing channels and work in tandem.
  • Develop and oversee our paid media testing strategy, working with customer insights and web analytics team to develop tests which enable continuous evolution of the paid search/PLA mix and overall media mix relying on attribution analytics.
  • Manage direct report to support the consumer business and paid media with best in class reporting, analytics, and testing structure.
    Work with Director/VP to build relationship with Google and
  • Facebook inclusive of monthly insights, and put insights into action.
  • Interact with all levels of the organization; must be able to articulate plans, implementation needs, and results working with various functions including eCommerce and IT

Minimum Job Qualifications

  • Bachelor Degree in Marketing or related field
  • 5+ years of marketing experience with at least 2+ years of paid search experience; 2 years managing others
    SEM bid management experience or Google Ad word Certification a plus.
  • Experience in a digital or retail and direct to consumer environment preferred
  • Demonstrated experience with implementing digital marketing/paid search initiatives and A/B testing
  • Deep understanding of paid search and digital ecosystem and evolving tools and platforms used
  • Analytical thinker with a can-do, problem-solving attitude and knowledge of digital analytics
  • High attention to detail, excellent project management, and drive to achieve deadlines – test and learn quickly and work in a fast-paced environment with evolving priorities.
  • Knowledge of site analytics tools, ad tagging tools/approaches, and attribution measurement.
  • Conduct competitive scans for channel and roll up into eCommerce overall analyses
  • Strong MS excel skills

Highlights is a mission driven organization.  We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Through the work we do and as an inclusive corporate community, we are dedicated to cultivating our best selves in our workplace.  We aim to hire talent that strives for excellence while doing the work they love, by enhancing the lives of kids and families.  We come together with a common purpose because, we believe children are the world’s most important people.

EOE

 

Email Marketing Manager

Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

Email Marketing Manager

The Email Marketing Manager will be responsible for managing Highlights consumer business email program to utilize email as an essential sales driving and communication channel for the brand. This position reports into the Director of Digital Marketing and will focus strongly on the execution and strategy of highly relevant email campaigns and the support of our U.S. email efforts. This position has one direct report.

Essential Job Functions

  • Manage planning and deployment of promotional emails to achieve or exceed budgeted financial targets
  • Drive the direction, projects, production, deployment, and post-analysis of all email communication.
  • Implement best practices while setting and managing sales and conversion projections.
  • Develop a strategic email segmentation program to drive incremental sales and engagement.
  • Create a best in class personalized email program using industry-leading technology.
  • Implement new automated email triggers and improve upon existing campaigns.
  • Upon email deployment, monitor engagement and deliverability to address any immediate issues.
  • Partner with Analytics to report metrics in comparison to goals and provide detailed monthly reporting of email KPIs, campaign summaries, and analyses of A/B testing.
  • Serve as the lead point of contact between the company and the ESP regarding interface usability, platform functionality, and problem resolution.
  • Continuously develop knowledge of email best practices, deliverability improvements, CAN-SPAM compliance, and share findings and new information with internal teams.
  • Track and document patterns of competitive emails.
  • Work in partnership with product marketing teams for magazines, clubs, and merchandising, and other cross-functional teams to ensure alignment between all email campaigns.
  • Drive brainstorming concepts, strategies, and test plans to continuously improve Highlight’s Email initiatives.
  • Participate in CRM-related duties and special projects as needed.
  • Manage and mentor one direct report to foster learning and growth and deliver on company sales goals

Minimum Job Qualifications

  • 5-7 years of experience in a consumer marketing or publishing environment with at least 3 years of email marketing experience working with a major ESP.
  • College Degree, preferably in Marketing, Advertising, Communication, or related field
  • Experience managing direct reports and outside vendors
  • Retail or publishing industry email experience
  • Strong quantitative skills with an aptitude to use data to develop and measure email initiatives
  • Advanced Excel capabilities (including VLookups and Pivot tables)
  • A good understanding of relational databases; SQL experience a plus
  • Proficient in web analytics tools (Google Analytics)
  • Solid writing, editing, and proofreading skills with a firm grasp on proper grammar and spelling
  • Strong attention to detail
  • Strong verbal communication
  • Highly organized, self-motivated and independent
  • Flexibility in an evolving and growing digital environment
  • Solid project management skills
  • Ability to thrive in a fast-paced environment by leveraging strong multi-tasking, time management, and interpersonal skills

 

Highlights is a mission driven organization.  We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Through the work we do and as an inclusive corporate community, we are dedicated to cultivating our best selves in our workplace.  We aim to hire talent that strives for excellence while doing the work they love, by enhancing the lives of kids and families.  We come together with a common purpose because, we believe children are the world’s most important people.

 

EOE

 

Email Marketing Associate

Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

 

Email Marketing Associate

The Email Marketing Associate is responsible for analyzing, planning and execution of the Highlights consumer business email marketing program, which incorporates multichannel marketing efforts to drive traffic and profitable sales to Highlights web properties. Reporting to the Email Marketing Manager, this team member understands the principals of database marketing, learns and explores email best practices, has an understanding of email file segmentation and A/B email testing, and will be responsible for working with our analytics team to analyze campaign results, identify incremental sales opportunities, and provide planning and recommendations based upon findings from tests and historic performance in email.

Essential Job Functions

  • Support all stages of the planning and deployment process for various types of email marketing campaigns including brand building, product launch, promotional, and seasonal marketing messages
  • Coordinate with cross-functional partners (including but not limited to online merchandising, digital design, copy, and other marketing teams) to ensure flawless marketing campaign delivery
  • Effectively work with Salesforce Marketing Cloud to execute campaign plans, ensure efficient process flows, and meet deployment deadlines
  • Collect necessary information and feedback from cross-functional teams to produce campaigns thoroughly, accurately, and on-time
  • Test and validate email campaigns to ensure accuracy of content, including product and promotional messaging
  • Analyze campaign results to identify incremental sales opportunities and key creative changes, develop presentations and reporting of email performance to other areas of the business, and provide analytical support to the business with regard to email creative and targeting that will drive optimal response
  • Review tactical execution of campaigns; including feedback and recommendations to ensure expected strategic results are achieved
  • Drive innovation and education for email marketing by identifying new and emerging tactics and strategies to incorporate into the program

Qualifications:

  • Bachelor’s degree in related field
  • 2+ years of customer marketing experience with a successful track record, either in-house or at an agency/consultancy, email marketing experience preferred
  • Strong project management and inter-departmental coordination skills
  • Organized with a high attention to detail
  • Strategic thinker with intellectual curiosity
  • Highly motivated with ability to thrive in a fluid and demanding environment
  • Working knowledge of email/CRM best-practices, able to effectively benchmark and pattern to best-in-class email marketing programs

Highlights is a mission driven organization.  We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Through the work we do and as an inclusive corporate community, we are dedicated to cultivating our best selves in our workplace.  We aim to hire talent that strives for excellence while doing the work they love, by enhancing the lives of kids and families.  We come together with a common purpose because, we believe children are the world’s most important people. EOE

Digital Optimization Analyst – Plus Segment

The Digital Optimization Analyst is responsible for digital analytics and reporting for the Lane Bryant and Catherine’s brands.   This position will evaluate customer shopping behavior and navigation effectiveness, and provide reporting to internal business partners.

Duties

Oversee digital analytics capabilities and deploy new analytic tools/programs:

  • Analyze quantitative & qualitative web user data to measure site effectiveness, customer behavior & conversions, and then make data-driven recommendations to improve customer experience and website effectiveness
  • Provide weekly site reporting on client shopping patterns, site heat mapping, conversion and channel performance
  • Create reports and dashboards as needed for business to understand online shopping trends
  • Ensure the accuracy of the reporting data and analytics
  • Standardize KPI reporting and regular performance assessment using all available analytics data including conversion, spend, merchandising performance and channel performance
  • Train new team members on analytics reporting toolset

Create and maintain strong partnerships:

  • Maintain open communication and partnerships with Store and Ecommerce Operations, Central Planning, Finance, Allocation, IT and Customer Service
  • Challenge the thinking of others, quickly finding common ground to solve problems with the end customer in mind
  • Support partner needs by providing information, potential solutions, and data

Work Experience and education requirements

Education:

Bachelor’s degree in Finance, Marketing or analytics field preferred

Experience:

  •  2-3 years prior experience in retail or ecommerce finance or planning preferred.
  • Experience in an E-commerce environment recommended
  • Best practices around website analytics
  • Use of web analytics and testing/optimization tools (Adobe Analytics/Omniture, Google Analytics, Monetate, Optimizely, Adobe Test and Target or similar tools) preferred
  • Excellent business and analytical acumen
  • Excellent written and verbal communication skills
  • Strong computer proficiency