The Marketing Insights Analyst

The Marketing Insights Analyst is responsible for reporting and analyzing marketing performance to fuel strategic decision-making and optimization. This person supports the Director in the development of business intelligence and audience insights for marketers across the University. The role is responsible for collecting behavioral data, developing reports, and analyzing trends in order to impact performance optimization, goal setting, strategic decisions, and the generation of new hypotheses. The Analyst will track and analyze behavioral data across awareness, engagement, action, and advocacy. Activities will include creating marketing dashboards for key stakeholders, aggregating data from multiple sources, and developing campaign wrap-ups.

 

The selected individual will be detail-oriented and have the ability to manage timelines and expectations in a fast-paced, cross-collaborative environment.  They will also have excellent project management and cross-functional coordination skills and the ability to utilize the Microsoft Office suite while also exhibiting the behaviors associated with the Office of Advancement’s core competencies: Leadership, Continuous Improvement, Teamwork and Collaboration, and Communication/Interpersonal Effectiveness.

 

Responsibilities:

  • Perform quality assurance on tagging and tracking to ensure clean data collection; Generate user-friendly reports with clear commentary and analysis; Present findings and recommendations to stakeholders, providing supporting evidence and context for recommendations; Track and report on KPIs across distribution channels; Prepare deck for Monthly Analytics Share-Out; Maintain quarterly reporting of marketing activity and brand health for Marketing Leadership and Board of Trustees; Prepare executive level reports; Incorporate third-party data, industry research, and competitor benchmarks into analysis of behavioral data; Maintain list of competitor benchmarks across channels; Develop measurement plans and deliver reporting & analysis for ongoing marketing programs and new campaigns
  • Manage analytics platform. Review and test features and integrations with other tools and stay abreast of new analytics product features; Serve as an analytics best practices advocate, expert, and educator throughout the organization. Inform colleagues of latest trends and methodologies in analytics best practice, development, and use; Drive culture of data-driven insights and prepare materials for bimonthly Analytics Community of Practice forum; Partner with marketing channel leads to create test & learn plans; assess results of tests using statistical rigor
  • Other duties as assigned, including ad hoc analysis

 

Required:

Bachelor’s degree; 4 years of experience in web analytics or digital marketing; 2 years of analyzing performance of interactive marketing activities (including social, web, email, and search) and developing reporting and analysis; 1 year of experience in marketing setting; Working knowledge of Google Analytics (or comparable web analytics tool) with tagging, reporting, and administration; Demonstrated experience with data warehouse mining/reporting and data manipulation tools; Demonstrated ability to track audiences through the marketing funnel/consumer journey; Demonstrated ability to combine disparate sources of information and create compelling narratives that inform and improve decision-making; Excellent ability to synthesize large amounts of information and logically structure PowerPoint presentations; Strong experience with Excel including advanced Excel features and functionality; Experience with advertising attribution, social, search, email, and mobile analytics; Excellent understanding of online marketing strategies and tactics and how data are captured and communicated across online and offline channels (e.g., TV, web, search, advertisement, email, social); Professional work experience with standard marketing success metrics (impressions, CPC, CTR, open rates, etc.), marketing funnels, goals, and conversions; Understanding of test design and online optimization

 

Desired:

Professional work experience with web content management tools (e.g., Sitecore, Drupal); Bachelor’s degree emphasis in marketing, computer science, or a quantitative field (statistics, economics, applied mathematics)

 

In accordance with the Disaster Preparedness and University State of Emergency Policy 6.17 this position has been designated as an essential position.

The Ohio State University is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or protected veteran status.

Consumer Analyst

In the digital marketing department at the Columbus Blue Jackets, our strategy drives what we do. We heavily prioritize our understanding of the fan’s experience by tying it to metrics. We take this responsibility seriously by making sure we handle our data with integrity, diligence, and aptitude. We strive to develop curiosity by not only asking questions but finding new and unique ways to phrase questions that deliver intelligent responses. When we get answers, we translate and help explain them to key decision makers within the organization to make the best-informed decision possible.

The Consumer Analyst will provide quantitative and qualitative data analysis to facilitate data-driven decision making with a strong emphasis toward the Ticket Sales department. The position will organize and data mine our primary and secondary data sources to provide actionable insights – both predictive and descriptive. Understanding efficient data processes across multiple platforms, employing database communication techniques, and adhering to data standardization methods will lead to success in this role. More importantly, this role aims to increase ticketing revenue while helping us deliver enhanced customer service to our customers and fans.

Business Analyst

In the digital marketing department at the Columbus Blue Jackets, our strategy drives what we do. We heavily prioritize our understanding of the fan’s experience by tying it to metrics. We take this responsibility seriously by making sure we handle our data with integrity, diligence, and aptitude. We strive to develop curiosity by not only asking questions but finding new and unique ways to phrase questions that deliver intelligent responses. When we get answers, we translate and help explain them to key decision makers within the organization to make the best-informed decisions possible.

The Business Analyst will provide quantitative data analysis to facilitate data-driven decision making primarily supporting the Corporate Partnership and Premium departments. The position will organize and data mine our primary and secondary data sources to provide actionable insights. Understanding efficient data processes across multiple platforms, employing database communication techniques, and adhering to data standardization methods will lead to success in this role. More importantly, this role aims to increase corporate partnership and premium revenue while helping us deliver enhanced service to our corporate and premium customers and prospects.

Senior Director, Social Media

The Sr. Director, Social Media at The Ohio State University is responsible for planning, implementing, measuring, and optimizing a social media strategy that furthers brand building, engagement, and lead generation across the university. The ideal candidate is audience-centric and possesses a passion for the craft. This individual must thrive on building collaborative relationships across the Ohio State community, testing & learning to establish best practices, and reaching for new bounds. This leader must spread a culture of data-driven insights, push for continuous learning, and help create a center of excellence. Marketing activities should drive measurable outcomes and impact. He/she seeks fresh insights, recognizing good ideas can come from anywhere and anyone. The Sr. Director is a strategic integrated marketer who understands how social channels fit in larger marketing campaigns, crisis response, and content marketing.

 

Required: Bachelor’s degree in marketing, communications or other related course of study; 8 years in a marketing/marketing communications position; 5 years of experience in online marketing; 3 years of experience of planning integrated marketing strategies; 3 years of experience with testing and optimizing social media; 2 years of experience with digital advertising; 3 years of supervisory experience; demonstrated ability to work within brand guidelines and use brand voice; experience managing a social community and supporting content marketing; strong learning acumen related to new platforms and ability to teach others; successful experience working with numbers, metrics and, analysis; occasional evening and weekend work required. Desired:  5 years of professional experience in social media; experience in a matrix organization; experience navigating a large & complex organization and collaborating with varied teams.

 

To apply, please visit http://osujoblinks.com/25yi.  Also, please visit http://advancement.osu.edu/ to learn more about the Ohio State University Office of Advancement.

 

The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, or protected veteran status.

Sr. UX/UI Designer

As a member of the UX/UI design team, in collaboration with other University Marketing disciplines and campus units, the Sr. UX/UI Designer combines the synergistic practice of aligning business needs and product requirements to create user-focused and intuitive products, interfaces, platforms for mobile and web. The Sr. UX/UI Designer also combines an inspiring visual sensibility, interaction design best practices and user research to enhance Ohio State University’s brand image within University Marketing and The Ohio State Digital enterprise. The ideal candidate demonstrates meticulous attention to detail, cross-disciplinary project leadership, a proactive work style and comfort navigating ambiguous environments.

Required: Bachelor’s degree in Design (e.g. interaction, graphic, visual communications) or Human-Computer Interaction (HCI), or related field; five years of digital design experience in a professional environment; working knowledge of UX/UI disciplines including interface design, information architecture, usability and interaction design; demonstrated expertise of building, implementing and maintaining user-centric omni-channel experiences; professional working knowledge of usability testing methodologies; proficient in Adobe CC and/or SketchApp or similar design tools; strong portfolio demonstrating past work experience and relevant, user-centric digital design solutions.

To apply, please visit http://osujoblinks.com/shee.  Also, please visit http://advancement.osu.edu/ to learn more about the Ohio State University Office of Advancement.

The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, or protected veteran status.

Media Analytics Manager

The Media Analytics Manager, Marketing is an outgoing, sharp, and influential partner who is responsible for applying sophisticated modeling and other advanced analytic techniques to help guide media spending optimization and make traditional advertising investments (e.g. national/local TV) more efficient and effective. This person will be charged with designing and developing the analytical processes and execution ongoing for advertising investment optimization. We are looking for someone who is intellectually curious with the drive and experience to identify, frame and solve business problems. The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment.

Find a career. Gain a family.

Safelite will be unlike any place you’ve ever worked. (This won’t be just the daily grind!) You’ll join caring and passionate teams that collaborate to make a difference, deliver extraordinary results and bring unexpected happiness. Every day. Your effort, heart and creative ideas will be valued and rewarded. And we care about your well-being. So, we’ll strive to give you what you need to be happy at work and at home.

Essential Activities:

Spearheads modeling and analytic efforts to provide insights into advertising initiatives monthly.
Optimize TV investment (CPA and ROI) by analyzing daily burst attribution and weekly media impact data to inform mix.
Constantly looks for ways to improve the usage of existing data and analytics infrastructure.
Partners with stakeholders to improve current analytic processes, and develop new capabilities that make us best in class.
Uses automation and technology to increase efficiency and to provide the infrastructure to scale.
Bring an “outside in perspective” to analytic development; explore, identify, and assess external best practices — and translate to the relevant application internally.
Establishes and maintains excellent working relationships with key functional areas.
Manages agency partners responsible for effecting changes and challenging data and methodology.
Identify and lead media test implementations.
Build monthly dashboard for executive review.
Acts as a liaison between the Marketing team and the internal Operational areas to ensure visibility to capacity for media plans.
Requirements:

Bachelor’s degree preferred in Statistics, Mathematics, or any Quantitative discipline.
7+ years’ experience in similar position; high-end marketing response modeling expertise a plus.
Analytical mindset with knowledge and passion for data and technology.
Deep expertise in advertising platforms and/or the ad tech industry preferred.
Programming/scripts experience (SAS, SPSS, SQL, R)
Experience in OLAP tools like Microstrategy preferred.
Exposure to large data sets and analysis thereof.
General Business Intelligence software expertise.
Collaborative, connected, and influential personality.
Excellent interpersonal, written, and verbal communications skills. Confidence speaking/presenting to internal stakeholders, including SVPs.
Apply now!

 

Senior Digital Analytics Analyst

SUMMARY

The Sr. Digital Analytics Analyst is a digital analytics expert for the L Brands Enterprise Analytics Department. The individual must be able to work independently, relying on their knowledge of our business and data to create analyses that give insight and direction to the business. The individual will query, summarize and interpret the customer purchase history, demographic data, web analytics, marketing data, etc. to answer business questions critical to executing programs and driving long term brand strategy. This role requires top level, polished communication to not only deliver data, but answer the business problem and give the data/analysis context.

RESPONSIBILITIES

This role should be well versed with digital marketing and analytics technologies. As a Sr. Analyst you’ll be design and perform analyses and be a key business partner to our internal teams. SAS/SQL, excel, and digital analytics tools will be used daily. This role will be responsible for leveraging multiple forms of data to analyze the efficacy of marketing initiatives and create prioritized, actionable recommendations. For many business questions, it will be required to extract the information from the enterprise data-mart using SQL, transform and summarize that information with SQL/SAS, export and finalize the analysis within Excel then share and communicate the results via email, powerpoint, or in person.

This role is a senior contributor to a department where high expectations are the norm. Top performers have opportunities to present findings directly to senior leaders across the organization and manage impactful projects driving millions of dollars in incremental sales. Therefore, the candidate must have very strong and confident communication skills where you can present and defend your findings and personal project management skills to stay organized and moving toward final goals.

ANALYSIS – prior experience in these areas is preferred but not required. We will train and make you an expert in specific areas mentioned.

 Support customer marketing planning and hindsight activities on digital marketing, offers, email, and tests the business runs.

 Questions the norms and elevate the value or processes behind their work
 Produce easy-to-understand, error-free, timely deliverables with a focus on web analytics, marketing performance, cross channel, web behavior, and conversion rate optimization
 Financial planning and results (budgeting, pro forma calculation of a P&L, incremental sales, profit, flow-thru, transaction estimates)
 Identify business growth opportunities based on current digital, customer, and market trends
 Make hard decisions and defend them. Comparing nearly identical courses of action, identify potential pro/cons, create a POV on the method going forward, defend your choice to others and build support by bringing others to your side.

IMPORTANT INITIATIVES

  Lead a segment of work to answer a critical business question by applying your expertise of the business and system to (a) determine the set of metrics needed to answer the question, (b) the methods to pull and summarize that information (c) an analysis of the results + context, pulling out the insightful and impactful findings and (d) creation and presentation of your method and findings within a well-developed deck to senior leaders of the organization.
  Manage special projects or serve as a subject matter expert on project teams requiring customer data. Follow special projects through entire project lifecycle with participation in or leadership of planning, executing and closing of these initiatives.

INNOVATION & OUTREACH

  Identification of white-space opportunities within our group and surrounding operations.
  Identify statistical methods and rigor that would incrementally improve our results and analysis.
  Create new processes that can be applied to our current deliverables and add value to the business.

QUALIFICATIONS – 

  Bachelor’s degree in analytical or related field; Advanced degree preferred (Master’s or MBA)
  Knowledge of statistical concepts such as regression, significance testing etc.
  Capacity to manage multiple and competing demands/projects and deliver against aggressive goals.
  Strong interpersonal and communication skills including influence and leader engagement
  Rigorous attention to detail
  High level of analytical and business curiosity
  Flexible and creative problem solver
  Readily adapts and champion for change
  Personal professionalism and sense of accountability
  Experience both tactically and strategically with test design and execution as part of a testing & optimization program
  Experience working in a highly matrixed organization

EXPERIENCE

  4+ years professional experience in an analytical role, utilizing Excel often
  3+ years relational database analysis experience
  2+ years of high level programming experience (SQL, SAS, etc.)
  3+ years of marketing and/or retail business experience preferred
  2+ years of experience with Web analytics tools – IBM Digital Analytics (formerly Coremetrics), Adobe Analytics (formerly Omniture sitecatalyst), Google Analytics
  (Preferred) 1+ Experience with leading testing tools – Adobe Target, Maxymiser, Monetate, Optimizely, etc.
  Tableau experience a plus

Senior Web Analyst

Department Overview: Digital Marketing uses digital technologies to create integrated, targeted, and measurable communications for our Cardinal Health pharmaceutical customers, building customer loyalty through a personalized relationship.

Accountabilities in this role:

  • Provide web analytics strategic guidance and best practices knowledge. Selecting metrics/KPIs to best measure success.
  • Champion the use of web analytics (Adobe Analytics) by performing analytics research and providing actionable insight to improve personalization and the end-user experience on Order Express, Cardinal Health’s pharmaceutical eCommerce platform.
  • Web analytics requirements definition, tagging design, testing, defect tracking, and reporting.
  • Promote improvements in the user experience, sales performance, and proprietary customer knowledge (e.g., cross-sell, upsell, navigation structure, product categorization, defining behavioral segments of customers, etc.).
  • Create strategies, tactics, and goals to positively impact customer engagement and provide incremental revenue to the business.
  • Monitor and interpret customer behavior, identify and communicate changes in performance, and make actionable recommendations for site and experience improvements
  • Find insight by merging and analyzing large amounts of data housed in many disparate internal and external data sources using data analysis tools such as Excel, Access, SQL, Tableau, and/or Alteryx.
  • Devise relevance methods to optimize content campaigns in an effort to maximize customer engagement and incremental revenue lift.
  • Leverage web analytics data in Adobe Analytics to build and maintain reports and user guides.
  • Apply hypotheses and an understanding of cause and effect from the logical analysis a complex situation.
  • Identify data requirements—often beyond the standard—to analyze complex problems, situations, and issues.
  • Identify and communicate patterns in data.
  • Perform advanced, ad hoc customer analyses and data queries.

Qualifications:

Key Position Requirements:

  • Well-developed problem solving capabilities
  • Ability to distill complex situations and communicate them concisely
  • Passion for analysis and explorer mentality
  • Interest in the “numbers” side of science and technology
  • Ability to work independently with minimal direction in a collaborative team environment
  • A high level of energy and the ability to set and meet deadlines

 Qualifications

  • Bachelors Degree in related field, or equivalent work experience
  • 4+ years experience in related field preferred
  • Hands on analytical tool skills preferred
  • Experience developing creative and innovative analytical insights with high business value preferred
  • Strong communication skills preferred
  • Bachelor’s degree
  • Minimum 3 years Web Analytics experience
  • Required: Web analytics tool experience; Adobe Analytics highly preferred (including Omniture, SiteCatalyst, Discover, Ad Hoc, etc.)
  • Required: Proficiency using Microsoft Office products, especially Excel formulas and charting capabilities
  • Preferred: Enterprise eCommerce experience
  • Preferred: Experience working with large data sets / databases; SQL programming
  • Optional: Data visualization tools such as Tableau
  • Optional: Automation/Optimization background
  • Optional: Teradata, Hadoop, Datameer, Big Data experience

Social Media Manager

The Social Media Manager produces, manages and measures content performance for multiple social media platforms within the Alumni Association. He/she is responsible for leading Alumni Association’s efforts to connect with university alumni, donors and constituents who are within the department’s digital reach. This position will grow these platforms through frequent, engaging, brand-right social media conversations and content that create a sense of community and increase loyalty to and perceptions of the Alumni Association with focus on the University. He/she will serve as the Social Media Ambassador to our alumni volunteer leaders, and assists with the content, strategy and technical aspects of the Alumni Association’s President/CEO social media outlets.

Collaborating with and consulting other social media communicators within University Marketing and on campus, the Social Media Manager will implement and maintain a digital engagement strategy in addition to writing, editing and curating content that responds to news, tells compelling stories, and ensures the Alumni Association’s social media strategy is in sync with overall university social media strategies. The Social Media Manager will review and enhance protocols for monitoring and responding to social media, monitor and engage in digital conversations, create and publish engaging content, and support an integrated communications plan. He/she will maximize the return on investment of our digital work by regularly monitoring and interpreting digital analytics and making recommendations for strategic changes based on the evaluation of the analytics and staying abreast of social media trends. This Social Media Manager reports directly to the Senior Director of Philanthropic Communications, and helps supervise part-time student employees. He/she is expected to produce multimedia content to include videos and photo projects; follow University news; be able to handle and prioritize multiple projects at once; make quick editorial judgments that maintain consistent quality, tone and voice, and be a fast writer who is collaborative in nature and eager to innovate and try new tools.

He/she will experience a fluctuating work schedule that will include some evenings and weekends and possible, occasional travel; is expected to demonstrate strong, professional written and verbal communication skills; make recommendations on, develop and implement initiatives; work independently and in a team environment; and exhibit the behaviors associated with the Office of Advancement’s core competencies: Leadership, Continuous Improvement, Teamwork and Collaboration, and Communication/Interpersonal Effectiveness.

Digital Analyst

The Digital Analyst is responsible for the design, development and execution of digital marketing channel analysis, providing key stakeholders with flawless reporting on performance, testing and offers.  This role is focused on driving business results via accurate, timely, and interactive dashboards, as well as deep-dive analysis. In addition to providing comprehensive channel reporting, the digital analyst will provide business partners financial metric tracking and have a firm grasp of impact and provide go-forward recommendations that influence future decisions based on empirical findings.

 

Essential Duties and Responsibilities:

  • Thorough understanding of Google Analytics, Google Tag Manager, and Microsoft Excel
  • Provide weekly insights and performance metrics to internal business partners
  • Create and maintain dashboards, insights and reporting, and respond to ad hoc requests
  • Collaborate with eCommerce team to analyze multiple data sets and provide actionable insights and recommendations to improve marketing and website performance
  • Ensure process and data standards are maintained for accurate tracking and reporting
  • Create interactive dashboards that provide meaningful insights at a channel level to increase optimization
  • Analyze DTC, web, and mobile app platforms
  • Day to day project management
  • Support cross functional teams

Qualifications:

  • Tableau, Exact Target/Salesforce experience preferred.
  • SQL experience preferred.
  • Google Analytics required.
  • Experience supporting marketing campaigns and influencing campaign decisions/strategy through data driven insights to maximize profitability, drive sales revenue and meet other key business goals.
  • Advanced Microsoft Excel experience.
  • Strong critical thinking and problem solving skills.
  • Experimental test design experience.
  • Strong attention to detail and clear communication skills.
  • Passionate about technology, digital media, relationship building, and collaboration.
  • Initiative to try new things, the humbleness to admit when wrong, and willingness to change course.
  • Demonstrated analytical and problem solving skills.
  • Ability to understand overall business objectives and make strategic recommendations based on analysis results.