The Digital Marketing Analyst is responsible for conducting analysis of digital market campaigns and test and learn pilots to drive customer acquisition and LTV for the Abercrombie & Fitch and abercrombie kids brands. This position will lead the design of testing pilots, QA pilot set up in ad/mar-tech platforms in partnership with our agency and develop actionable insights to optimize ROI and drive personalization across digital marketing channels. The Analyst will play a key role in a newly-created team within the broader Analytics organization to accelerate learning and optimize results across digital marketing channels.
Multiple junior web content managers needed for web migration project. These roles will last, at a minimum, through July. The roles will work on client location for 40 hours a week during normal business hours. Candidates must be digitally savvy. Some web content management experience is preferred. Roles are located in Columbus, Ohio at very recognizable and resume-building brand.
We are looking for a strategic ecommerce professional that would love to take an established brand and make it an ecommerce leader. Going big into ecommerce is one of this brand’s very top organizational objectives. This is best of both worlds – a well-resourced and established organization with start-up mentality. The best candidate has 5+ years ecommerce experience and is very entrepreneurial and strategic minded. The best candidate is confident yet collaborative. This brand is not a Central Ohio brand but has decided to build its digital team in Columbus.
Are you a digital media advertising pro with passion for all things digital advertising? Do you love formulating campaign strategy and analyzing/optimizing campaign performance? Want to work inside a small but mighty media team inside of one of the best integrated agencies around? If you and the role look to be a good fit then we will be in touch within 48 business hours. Role is based in Columbus, Ohio.
The Sr. Data Analytics Consultant will be primarily responsible for the development and implementation of measurement and analytics strategies designed to ensure appropriate operational models; to monitor and evaluate applicable metrics to compare and analyze data to support strategic fundraising decisions and process improvement; to ensure communication with senior leadership and synthesize data into useful and insightful information; and to write and automate tools and scripts to increase efficiency and reduce manual efforts.
The Digital Optimization Analyst be responsible for web analytics and reporting for Lane Bryant, Catherines and Cacique websites. This position will evaluate customer shopping behavior and site conversion, and provide reporting and recommendations to internal business partners. This position will also help drive revenue increases as a member of the experimentation and optimization team.
- Optimization of website through deep-dive analysis and experimentation
- Utilize web analytics toolkit to analyze customer behavior to understand pain points and conversion obstacles
- Provide data-driven recommendations to improve customer experience and hypotheses to drive site testing program
- Present data, test results and recommendations to cross-functional peers and leadership team
- Regular and ad-hoc reporting and analysis
- Provide weekly site reporting and analysis of customer shopping patterns, site heat mapping, conversion funnel and search
- Create ad-hoc reporting as needed for business to understand online shopping trends
- Ensure the accuracy of the reporting data and analytics
- Standardize KPI reporting and regular performance assessment using all available analytics data including conversion, spend, merchandising performance and channel performance
- Create and maintain strong partnerships:
- Challenge the thinking of others, quickly finding common ground to solve problems with the end customer in mind
- Work with cross-functional partners to create measurement plans for new projects and initiatives
- Maintain open communication and partnerships with Store and Ecommerce Operations, Central Planning, FP & A, Allocations, IT and Customer Service
- Support each other’s needs by providing information, potential solutions, and data
- Train new team members on Omniture reporting tool-set
Work Experience and education requirements
- Bachelor’s degree
- Minimum 1-2 years prior experience in retail web analytics, ecommerce finance or planning.
- Experience in an E-commerce environment preferred
- Use of web analytics and testing tools (Adobe SiteCatalyst, Google Analytics, Monetate, Adobe Test and Target or similar tools) preferred
- Excellent business and analytical acumen
- Excellent written and verbal communication skills
- Strong computer proficiency
Manage the development and implementation of mobile/SMS and direct mail marketing programs intended to drive traffic and sales to site and retail stores. Ensure quality standards are maintained for representation of brand and fashion message in all art, content and in general presentation within all marketing messages, while optimizing performance measures. Monitor direct mail and SMS reporting, engagement patterns and product sales to adjust strategies to optimize sales. Lead our direct mail and SMS marketing programs for Catherines. Ideal candidate should include detail orientated, accurate, strong communication and collaboration skills, and ability to work independently and as a team member, and adherence to deadlines.
Responsible for the success, accuracy and timeliness of direct mail & SMS marketing programs. Tracks and reports on performance.
Maintains planning calendar for DM & SMS.
Demonstrates the ability to directly impact sales with planning and analysis driving optimization of the programs.
Partner with Loyalty and Credit to help optimize customer engagement
Create and report on testing programs for optimization of DM & SMS strategies. Analyze performance in a daily/weekly/monthly cadence including recommendation process for plan changes. Develop and utilize tools and promotional reports to improve customer experience and increase sales conversion and ROI.
Act as a team lead and the marketing expert in planning and development of leading edge strategies for direct mail and SMS programs.
Proof all DM & SMS prior to printing for accuracy, coupon functionality, and appropriate messaging
EDUCATION AND/OR EXPERIENCE
Bachelor’s Degree in communications, marketing, or the equivalent
3+ years working in a similar role within a brand or agency
Postali is a technology driven marketing agency, and we are searching for an SEO Specialist to join our team. If you answer ‘Yes’ to these questions, you might be the perfect fit!
Is working on SEO strategy with a hot cup of coffee your idea of a great start to your workday?
Does being on an award-winning team where you share in the success of your work sound like the place for you?
Are you passionate about digital marketing and interested in becoming an SEO expert?
An SEO Specialist at Postali:
So what would it be like being on the Postali team as an SEO Specialist? You would be part of a small team, working on bigger-than-life projects for lawyers across the country. Law firms hire us when they want to stand out as the absolute best in their markets for their particular area of practice. It is our mission to create an experience that exceeds our clients’ expectations and also drives real value for them in the form of new clients. Going above and beyond all expectations is what we do at Postali. The prime directive for the SEO Specialist is to work with the rest of the SEO team on planning and executing strategies for law firms that are evergreen (or white hat) and that outpace/outsmart our clients’ competition.
Analyze client website architecture, content, linking and other factors to identify and execute initiatives to improve organic search visibility.
Assist clients with link building strategy and execution, including the planning and implementation of publicity initiatives.
Perform market analysis to keep our clients ahead of the competition in every aspect of their SEO initiatives.
Perform local SEO projects, including managing business data, assisting clients with review solicitation and management and executing local marketing campaigns.
Work flexibly with clients based on their needs, which may involve team-oriented, agile development approaches as well as traditional document deliverables.
Work with the SEO Director on providing client-facing reporting on traffic and ranking trends.
As an SEO Specialist at Postali, you are responsible for the delivery of all strategies for the websites we manage. The person filling this role will work collaboratively with the SEO Specialist and other team members, but ultimately have a great deal of creative freedom. The success of our clients is our #1 priority and we cultivate a culture that encourages entrepreneurship in every role. If you are a self-motivated, fast learner with the ability to develop innovative ideas and run with them, you will be a great fit at Postali.
Use various SEO tools to monitor performance trends and identify opportunities to improve local and organic rank.
Keep detailed and organized lists of all link building initiatives and efforts
Work with Postali team to improve and expand our SEO services, and help grow our SEO customer base and services we offer.
Work with SEO Director on improving processes and strategies for: keyword list development, URL and site architecture optimizations, content development, backlinking and other strategies that maximize indexing, rank, CTR and on-site conversion of SEO traffic.
Proactively communicate SEO results to management on a weekly basis, or more often if necessary.
Conduct analysis at least quarterly to identify further optimization opportunities for SEO.
Closely monitor algorithm updates and anticipate future shifts in SEO best practices.
Identify opportunities for both short term and long term objectives to increase search engine visibility.
Maintain personal knowledge of the latest techniques employed by leading players in the SEO space and algorithm updates released by the major search engines.
The Application Process:
Apply through LinkedIn, but don’t hesitate to email directly with Dan Foland on the SEO team. In a creative agency, applicants showing creativity in their application approach often stand out above others.
Desired Skills and Experience:3+ years of digital marketing and SEO experience. Must demonstrate success in a previous role involving SEO. You must be able to plan and execute white-hat link building campaigns. Additional skills and experience include:
Technologically savvy, and up to date on Internet and search marketing trends.
Knowledge of SEO and major factors that drive long-term success, and awareness of “black hat” or other techniques that might damage customer success.
Experience with a content management system such as WordPress is a plus.
Familiarity with web analytics tools and their use in measuring SEO success.
Excellent oral and written communication skills and experience working with cross-functional teams, both within and between organizations.
Strong interpersonal, communication, self-management and organizational skills.
Strong Excel skills including formulas, filtering and pivot tables.
Do you have great expertise in digital strategy? Do love to mentor and enjoy making things better? If so, maybe we should talk. Key responsibilities for the role include supporting and mentoring all aspects of the organization in digital strategy, working with marketing in product development, supporting sales team with key opportunities and supporting account managers in creating and optimizing digital strategies for their clients. The best person for the role likely grew up in SEO or SEM. If you are qualified and interested, please apply for the role or send additional questions to email@example.com. Role is based in Columbus, Ohio.
The Marketing Analytics & Planning Manager provides leadership and subject matter expertise in the planning and campaign optimization efforts across marketing. This individual will champion our testing and optimization program starting with A/B & multivariate testing taking us into experience optimization and eventually personalization. The Express Marketing Planning and Analytics team is responsible for providing high-quality analytical work in a fast-paced and fluid environment. The team drives integrated planning efforts across Express that achieve campaign objectives, create a strong customer experience, and drive incremental sales for the business.
Individuals on this team:
Lead test preparation and optimization for stores & marketing campaigns
Analyze store/customer campaign performance and make recommendations
Develop the direct marketing program strategy (includes direct mail and digital channels as well as budget ownership)
Provide business performance reporting
Communicate insights & recommendations to business leaders
Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, and eCommerce
The manager leads a team of 5-6 employees and will work closely with external vendors as well as partners in other areas of Marketing, and across the business to ensure that programs and initiatives are well planned and results communicated in a timely manner. The manager provides training and guidance to less experience analysts as well as works with team to set and achieve department objectives. Clearly define project deliverables, timelines, and dependencies for team members and internal partners.
Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience, master’s degree preferred.
Typically requires minimum of 7+ years work experience, 3+ years managing others and leading cross-functional teams
3-5+ years in an analytics role; experience with campaign/store planning, test design and marketing mix / multi-touch attribution tools a plus
Five plus years of retail experience preferred
Usage of analytics/testing tools such as APT, Adobe Analytics, Microstrategy, etc.
Familiar with programming languages such as SQL
Strong knowledge of Excel including pivot tables, vlookups, etc.
Capable with other Microsoft Office products
Thoroughness and extreme attention to detail.
Solid understanding of marketing and business planning
Ability to think strategically but willing to roll up their sleeves as well
Ability to multitask, meet deadlines, manage multiple projects, a strong sense of urgency, and follow-thru in addressing issues
Question the norms and elevate the value or processes behind their team’s work
Highly accountable and performance driven
Exceptional communication and interpersonal skills
Creative mind with the ability to think out of the box, while ensuring that projects achieve key business results
Ability to adapt prior experience and learning to elevate the Customer Marketing function
High energy, innovative and upbeat