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Practical Contextual Advertising
Everything old is new again! Privacy and measurement changes have lead to a comeback for contextual advertising, the crazy idea that ads should be relevant to the page they are placed upon. “Contextual” can apply to the ad targeting as well as the ad content, and this session will cover both.
Join Tony Zara to learn how contextual differs from other kinds of tailored advertising like behavioral or audience-based targeting. Tony will walk through some practical examples of how marketers can leverage new technology with proven strategies.
About Our Speaker
Tony is the founder of Iron Pulley, an ad agency focused on product catalog advertising via Google, Meta, Klaviyo, and programmatic channels. Iron Pulley has recently launched Waterbucket, which makes it easy to build and deploy contextual creative across thousands of products with callouts like BNPL prices. Tony has worked in direct response marketing since the infomercial days of the mid 90’s where he was both in front of and behind the camera. He has worked in analytics and advertising for companies ranging from fast-paced startups to billion-dollar established brands.
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