Event Registration

Event Date & Time

  • Multi-Touch Attribution without Relying on Cookies
    February 10, 2021
    7:00 pm - 8:30 pm
We're sorry, but all tickets sales have ended because the event is expired.

Event Details

Registrations to date: 209

Multi-touch Attribution without Relying on Cookies

Every marketer wants to accurately measure the impact of her advertising spend. And “digital” was supposed to make that really easy (especially for digital advertising). But, that promise has rarely been realized, and it’s becoming even more difficult to track users across touchpoints thanks to privacy regulations (GDPR, CCPA, etc.) and browser updates that block or aggressively expire cookies.

At this month’s WAW, Dr. Joe Sutherland, the head of data science at Search Discovery, will review these challenges and then provide an overview of how marketers can use randomized controlled trials (RCTs) to get to robust, reliable attribution without user-level data.

About Our Speaker

Profile photo of Dr. Joe Sutherland Joe is a digital transformation expert and scientist, focusing on the integration of data science and artificial intelligence into executable corporate strategies. He is the Head of Data Science at Search Discovery, where he leads groundbreaking data science initiatives for a diverse clientele of Fortune 500 and startup clients, including Coca-Cola, UPMC, JPMorganChase, Goldman Sachs, and Marriott. He was a founder at the artificial intelligence startup Peachtree AI, and an initial team member at the fintech startup Prattle, both of which successfully exited in 2019. Prior to that, he has held roles since 2006 at Columbia, Princeton, The White House, and the web consulting shop CLEVER Analytics. His academic research received a citation from the National Science Foundation in 2017, and he is presently affiliated as a Research Fellow at Johns Hopkins University.

 

Sponsor: Clarivoy

 

Event Location

Zoom Meeting

Zoom meeting link will be provided by email the Monday before the event.

Zoom Guidelines:

  • Please use the desktop app and turn on your camera (if you have one and are comfortable with that).
  • During the talk and Q+A period, please place yourself on mute.
  • If you have a question please place it in chat.
  • After the Q+A period you will receive an invitation to join a small “breakout room” to talk with a random small group of attendees. The speakers will remain in the main room.
    • Accepting the breakout room invite is optional, but if you do accept you’ll be placed in the sub-room for approximately 10 minutes until the room expires or you leave.
    • You may leave the breakout room at any time to return to the main room or simply leave the event. Other attendees in the breakout room should understand this is not a judgement of their conversational skills.
    • We will do up to 2 rounds of this networking, after which everyone will return to the main room.