Registrations to date: 112
Building the Fan
For July we have another web analytics field trip planned — this time to Nationwide Area, hosted by the Columbus Blue Jackets! Be sure to review the details about the venue regarding parking and security.
Hockey fans are not made overnight. There are many factors that assist in cultivating a fringe fan who spends their time on BlueJackets.com visitors into a regular game attendee at Nationwide Arena. This month’s WAW will dive into ways the Blue Jackets segment their audience and ways they identify key behaviors to enhance the online and in-arena fan experience.
Following the main presentation, you will have an opportunity to go on a brief tour behind the scenes at Nationwide Arena.
All of our Columbus WAWs are free of charge thanks to the generosity of our sponsors:
A/V support, including a Facebook Livestream of the event, provided by Darin Young from .