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Facebook Meets “Real Life” Behavior
Everyone who uses Facebook is familiar with Facebook ads as a consumer. Every marketer is familiar with Facebook advertising as a marketer. In both cases, it’s tempting to think of Facebook solely existing as a digital channel — the bridge to the real world is solely based on users snapping pictures from their lives and digitally sharing them with their friends. But, how does Facebook tie into offline — in-store — behavior?
Facebook Product Marketing Manager Monish Datta (The myth! The legend!) returns to Columbus for this WAW to talk about just that: how Facebook is exploring offline signals that consumers generate and tying that to Facebook identities in ways that promise to enable marketers to find more ways to get relevant messages in front of their target customers at the most appropriate time.
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