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Digital Analytics for Digital Products
Every website or app is a product, regardless of whether you think about it that way. Approaching your analytics with a product-oriented perspective means thinking differently about what to measure, including what NOT to measure.
Does your organization have a measurement strategy focused on how your users interact with your digital product? Whether you have a product manager explicitly responsible for features & functionality or not, thinking about your analytics in this way is something everyone should do!
At this month’s event, Martijn Scheijbeler from RVShare will share how a product-oriented mindset will help any organization that has a digital presence (is there any other kind?) apply analytics more effectively to drive meaningful business results.
About our Speaker
|Martijn Scheijbeler is the VP Marketing Executive at RVshare where he focuses on providing you with the perfect way to travel and explore the world by using RVs and motorhomes. He leads demand generation, analytics, retention & loyalty, branding, customer experience, marketing strategy and product development.
Prior to RVshare, he was the Director of SEO at Postmates where he built out the SEO function, Director of Marketing at The Next Web leading the Marketing organization, and Online Marketing Manager at Springest responsible for traffic acquisition and data management.
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