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Has the Cookie Crumbled? Understanding the Impact of Recent Browser Changes
You’ve probably heard of Safari’s Intelligent Tracking Protection (ITP), but did you know that every browser platform (yes, even Chrome) is working on updates that block, delete, or aggressively expire cookies? And, cookies are pretty key when it comes to site analytics (your current count of returning visitors is almost certainly wrong), A/B testing, retargeting, and audience targeting! There are no easy answers, but this month’s meetup with Grace Koplow and Cory Underwood from Search Discovery will provide an overview of what’s happening and provide pointers for how you can start assessing the impact and planning a path forward.
All of our Columbus WAWs are free of charge thanks to the generosity of our sponsors: