Event Registration

Event Date & Time

  • October 2020 CBUSWAW
    October 14, 2020
    7:00 pm - 8:30 pm
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Event Details

Registrations to date: 170

Has the Cookie Crumbled? Understanding the Impact of Recent Browser Changes

You’ve probably heard of Safari’s Intelligent Tracking Protection (ITP), but did you know that every browser platform (yes, even Chrome) is working on updates that block, delete, or aggressively expire cookies? And, cookies are pretty key when it comes to site analytics (your current count of returning visitors is almost certainly wrong), A/B testing, retargeting, and audience targeting!

There are no easy answers, but this month’s meetup with Grace Koplow and Cory Underwood from Search Discovery will provide an overview of what’s happening and provide pointers for how you can start assessing the impact and planning a path forward.

About Our Speakers
 
Cory Underwood started his career over a decade ago as a Web Developer supporting the marketing team at L.L.Bean. He’s held tech lead roles in A/B testing, tagging, personalization, and analytics, developing some of the most interesting solutions around in the name of accuracy and impact. His blog is a go-to resource for the analytics community with its in-depth explanations of the technical changes imposed by outside forces that directly impact their analytics, optimization, and personalization implementations and reporting.
Grace Koplow has extensive experience in the world of digital tagging and tracking, both from her previous roles in media planning to her current position managing client accounts across a range of industries and engagement types. Her passion for solving problems and getting results have helped her drive success with stakeholders across analytics, optimization, data science, media, and strategy engagements. It’s that passion that led her to jump head first into the shark-infested waters of cookie management to help her clients effectively meet the challenges that this shifting browser landscape presents.

All of our Columbus WAWs are free of charge thanks to the generosity of our sponsors:

Sponsor: Clarivoy
 

 

Event Location

Zoom Meeting

Zoom meeting link will be provided by email the Monday before the event.

Zoom Guidelines:

  • Please use the desktop app and turn on your camera (if you have one and are comfortable with that).
  • During the talk and Q+A period, please place yourself on mute.
  • If you have a question please place it in chat.
  • After the Q+A period you will receive an invitation to join a small “breakout room” to talk with a random small group of attendees. The speakers will remain in the main room.
    • Accepting the breakout room invite is optional, but if you do accept you’ll be placed in the sub-room for approximately 10 minutes until the room expires or you leave.
    • You may leave the breakout room at any time to return to the main room or simply leave the event. Other attendees in the breakout room should understand this is not a judgement of their conversational skills.
    • We will do up to 2 rounds of this networking, after which everyone will return to the main room.