For our first cbuswaw of the year (since it was on a Thursday though was it a cbuswat or cbuswar?) we got to hear about some of the new tools offered by Google as part of the Google Analytics 360 Suite.
Andrew Dodenhoff from Google’s Chicago office was our guide through the different parts of the suite, specifically diving into Google Optimize (the testing platform) and Google Data Studio (the dashboard solution). Both tools have free versions, you can start using Data Studio today or sign up for an invite to Optimize.
We learned that GA itself is the core on which the rest of the suite builds upon, for example when using Optimize on a site properly tagged with Google Tag Manager you can easily use segmentation data from GA to create experiments in Optimize based on Goals that you probably already have setup in GA.
Similarly Google Data Studio can very easily pull in data from GA for reporting purposes as well as data from many other Google services and MySQL.
We’ve got a full year of meetups coming up, for those who might like to plan ahead we have a list of all the dates available here: