Manage the development and implementation of mobile/SMS and direct mail marketing programs intended to drive traffic and sales to site and retail stores. Ensure quality standards are maintained for representation of brand and fashion message in all art, content and in general presentation within all marketing messages, while optimizing performance measures. Monitor direct mail and SMS reporting, engagement patterns and product sales to adjust strategies to optimize sales. Lead our direct mail and SMS marketing programs for Catherines. Ideal candidate should include detail orientated, accurate, strong communication and collaboration skills, and ability to work independently and as a team member, and adherence to deadlines.
Responsible for the success, accuracy and timeliness of direct mail & SMS marketing programs. Tracks and reports on performance.
Maintains planning calendar for DM & SMS.
Demonstrates the ability to directly impact sales with planning and analysis driving optimization of the programs.
Partner with Loyalty and Credit to help optimize customer engagement
Create and report on testing programs for optimization of DM & SMS strategies. Analyze performance in a daily/weekly/monthly cadence including recommendation process for plan changes. Develop and utilize tools and promotional reports to improve customer experience and increase sales conversion and ROI.
Act as a team lead and the marketing expert in planning and development of leading edge strategies for direct mail and SMS programs.
Proof all DM & SMS prior to printing for accuracy, coupon functionality, and appropriate messaging
EDUCATION AND/OR EXPERIENCE
Bachelor’s Degree in communications, marketing, or the equivalent
3+ years working in a similar role within a brand or agency
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