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Consumer Analyst

Website BlueJacketsNHL Columbus Blue Jackets

In the digital marketing department at the Columbus Blue Jackets, our strategy drives what we do. We heavily prioritize our understanding of the fan’s experience by tying it to metrics. We take this responsibility seriously by making sure we handle our data with integrity, diligence, and aptitude. We strive to develop curiosity by not only asking questions but finding new and unique ways to phrase questions that deliver intelligent responses. When we get answers, we translate and help explain them to key decision makers within the organization to make the best-informed decision possible.

The Consumer Analyst will provide quantitative and qualitative data analysis to facilitate data-driven decision making with a strong emphasis toward the Ticket Sales department. The position will organize and data mine our primary and secondary data sources to provide actionable insights – both predictive and descriptive. Understanding efficient data processes across multiple platforms, employing database communication techniques, and adhering to data standardization methods will lead to success in this role. More importantly, this role aims to increase ticketing revenue while helping us deliver enhanced customer service to our customers and fans.

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