Job Listing

Onsite Search Analyst

Website DSWinc

General Summary: The Onsite Search Analyst will be responsible for delivering highly relevant search and product recommendation results for customers. The analyst will monitor on-site search and product recommendation activity and develop solutions that make search and recommendation results more relevant across the product catalogue.

Essential Duties and Responsibilities:

Analyze and test the search algorithm to continuously improve quality and relevancy of results
Manage the product recommendation tool to drive upsell/cross-sell, UPT, and conversion
Develop default Endeca search algorithm and refinements to optimize top searches
Weekly analysis of top terms, brands & silhouettes & KPIs (click thru rate, bounce rate)
Manage search facets, boosts, buries, redirects, synonyms, spell correction, etc to give customers relevant search results
Identify & action null searches weekly to ensure relevant product/message is returned
Partner with marketing/content to determine most optimal links & add additional content
Partner with SEO team to ensure top google terms are curated with best results
Manage type ahead search and ensure top terms, brands, and collections are displayed
Regularly perform deep dives of top searches and optimize relevancy of results
Contribute in trend and keyword research to proactively prepare for emerging search terms
Manage the onsite search tool through rule sets to improve search results based on input from merchants as well as insights from search analysis
Executing personalization strategies  through search to provide relevant results based on gender, purchase affinity, and location
Partner with Site Analytics team to report search improvements and findings to cross-functional partners
Develop action plans for merchandising with regards to site content and category hierarchy optimization based on data
Partner with Site Analytics to develop KPIs that measure on-site search/product recommendations success and work daily to improve conversion and click through results
Manage the product recommendation rules and analysis to optimize up-sell
Partner with the Online Merchandising Team to execute divisional product recommendation strategies to maximize demand, conversion, and UPT
Manage the tool & adjust existing product recommendation based upon best practices, analytics, and selling trends

Required Skills and Competencies:

Basic understanding of search concepts:  stemming, automatic phrasing, facets, stop words, sorting, relevance ranking, similar search, spell correction, and auto-suggest
Excellent oral, written and visual communication abilities
Ability to work under pressure and within a collaborative team environment
Detail oriented and highly analytical with a passion for problem solving


Education: 4 year degree & minimum of 2+ years in ecommerce business operations

Experience in Endeca/Experience Manager a plus
Experience in Omniture Analytics a plus
Experience in Adobe Target a plus

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