Fashion Retailer for Women & Men
The Express Marketing Planning and Analytics team is responsible for providing high-quality analytical work in a fast-paced and fluid environment.
Individuals on this team:
Lead test preparation and optimization for stores & marketing campaigns
Analyze store/campaign performance and make recommendations
Deliver data-driven customer insights
Provide business performance reporting
Communicate insights to business leaders
Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, etc.
The team’s areas of focus include store/campaign testing & optimization, brand’s marketing spend optimization across all paid tactics: Direct Mail, Paid Search,Paid Social, Display, Affiliate, and Video/Broadcast. Understanding the behavior of our customers, analyzing campaign results, and provide business performance reporting. This team also works cross-functionally across the entire business, as well as with outside vendors.
The individual in this role is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel marketing efforts.
% of Time Spent Focus Areas
Marketing Optimization and Testing – Optimize cross-channel marketing ROI and assist in designing statistically valid tests.
Campaign Analytics – Perform analysis of each campaign following completion and provide clear results and KPI’s to the program manager.
Analytics & Reporting – Provide data-driven campaign/customer insights Provide weekly business performance scorecards and monthly business review package
Ad Hoc Projects – Perform a variety of analytics to support the current state of the business and new initiatives.
Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience
3-5+ years in an analytics role; experience turning analysis and insights into actionable business plans
Experience with R, Tableau or similar analysis, reporting and dash boarding tools
Experience of databases, querying large datasets and writing SQL statements
Experience with online analytics and testing tools such as Adobe Analytics
Focused on results
To apply for this job email your details to email@example.com