Job Listing

Specialist, On Site Optimization

GateHouse Media

At GateHouse Media, our mission is to deliver high quality and t

Summary

GateHouse Media is seeking an Specialist,On-Site Optimization to drive print & digital consumer revenue and volume. This position will assist the Manager, On-Site Optimization on all aspects of the e-Commerce subscription flow, onsite messaging/offer presentation, search engine optimization and deploy a comprehensive on-site content vertical strategy to drive leads and conversions.

This position will report to the Manager, On-Site Optimization

Key Responsibilities:

Work with the Manager, On-Site optimization for all eCommerce offer messaging and offer presentation starting from website entryway through the purchase
A/B test and use data / analytical intelligence to optimize presentation of landing pages, eCommerce, and messaging, including setting up new customer targets and maintaining existing ones
Evaluate test results and make recommendations to management before scaling the campaigns across all GateHouse Media sites
Partner with stakeholders in newsrooms and digital development to track and analyze the performance of keyword search optimization to make improvements on site performance on a regular basis
Day to day management and communication of analytics related to all campaign metrics & performance
Develop a peer benchmarking process, track competitive offers and presentation in order to continuously build a database of options to test on our sites
Experience & Requirements

2+ years of work experience in digital marketing and operations
Experience with a customer data platform, database marketing systems, A/B testing and/or eCommerce a plus
Proven ability to implement, execute and test sales & marketing campaigns
In-depth knowledge of keyword research and understand SEO copywriting
Detail oriented, well organized and flexible in fast-paced environment
Strong verbal and written communication skills
Ability to interpret data and make recommendations based on analytical findings
Willingness to travel domestically 10-20% of the time
Bachelor’s degree in a related field or equivalent experience
Physical Demands/Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The position may require:

Sitting for extended periods, working on computer
Working remotely and managing expectations for multiple markets across the USA from one physical market location
Ability to be on phone calls / conference calls for extended periods of time
The above statements are intended to describe the general nature and level of the work being performed by employees assigned to this job. This is not an exhaustive list of all duties and responsibilities. GateHouse Media Management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

 

To apply for this job please visit www.gatehousemedia.com.