Job Listing

Senior Analyst, SEO

Website ipgmediabrands IPG Mediabrands

The media and data arm of Interpublic Group and home to agencies

We are looking for you – dynamic, best-in-class talent – to join the Reprise team as a Senior Analyst, SEO. In this role you will be responsible for helping Reprise clients improve their visibility in organic and eRetail search results. The senior analyst will contribute the majority of recommendations to one key client with the help of the SEO director. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.



Essential Functions

Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals
Optimize eRetail assets
Develop content recommendations and technical analysis presentations
Decide upon final keyword lists with minimal supervision
Prioritize tasks based on their likely effectiveness and ability to be implemented
Present findings and back up recommendations with hard data
Identify duplicates or other problems that can arise in reporting or optimization
Support business development and account teams as needed in SEO sales and presentations
Support marketing in the development of SEO case studies, white papers, blog posts, etc.
Perform other duties as assigned by director or associate director



Bachelor’s degree or equivalent required
Work Experience:

2 – 4 years’ experience in SEO
Experience with project management tools is a plus
Experience with Fortune 1000 brands and/or within an agency environment

Expertise with Microsoft Excel, Word, and PowerPoint
Knowledge of eCommerce SEO concepts
Comfortable with platforms including Adobe Analytics (Omniture SiteCatalyst) or Google Analytics
Understanding of basic web development technologies with the ability to hand code HTML
Familiar with multiple keyword research, reporting, and link building tools
Understanding of why certain search results appear for various keywords
Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts
Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
Excellent research, writing, and presentation skills with an attention to detail
Ability to multi-task and handle other duties as assigned

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