Job Listing

Senior Digital Analytics Analyst

Website LBrands / Victoria's Secret

SUMMARY

The Sr. Digital Analytics Analyst is a digital analytics expert for the L Brands Enterprise Analytics Department. The individual must be able to work independently, relying on their knowledge of our business and data to create analyses that give insight and direction to the business. The individual will query, summarize and interpret the customer purchase history, demographic data, web analytics, marketing data, etc. to answer business questions critical to executing programs and driving long term brand strategy. This role requires top level, polished communication to not only deliver data, but answer the business problem and give the data/analysis context.

RESPONSIBILITIES

This role should be well versed with digital marketing and analytics technologies. As a Sr. Analyst you’ll be design and perform analyses and be a key business partner to our internal teams. SAS/SQL, excel, and digital analytics tools will be used daily. This role will be responsible for leveraging multiple forms of data to analyze the efficacy of marketing initiatives and create prioritized, actionable recommendations. For many business questions, it will be required to extract the information from the enterprise data-mart using SQL, transform and summarize that information with SQL/SAS, export and finalize the analysis within Excel then share and communicate the results via email, powerpoint, or in person.

This role is a senior contributor to a department where high expectations are the norm. Top performers have opportunities to present findings directly to senior leaders across the organization and manage impactful projects driving millions of dollars in incremental sales. Therefore, the candidate must have very strong and confident communication skills where you can present and defend your findings and personal project management skills to stay organized and moving toward final goals.

ANALYSIS – prior experience in these areas is preferred but not required. We will train and make you an expert in specific areas mentioned.

 Support customer marketing planning and hindsight activities on digital marketing, offers, email, and tests the business runs.

 Questions the norms and elevate the value or processes behind their work
 Produce easy-to-understand, error-free, timely deliverables with a focus on web analytics, marketing performance, cross channel, web behavior, and conversion rate optimization
 Financial planning and results (budgeting, pro forma calculation of a P&L, incremental sales, profit, flow-thru, transaction estimates)
 Identify business growth opportunities based on current digital, customer, and market trends
 Make hard decisions and defend them. Comparing nearly identical courses of action, identify potential pro/cons, create a POV on the method going forward, defend your choice to others and build support by bringing others to your side.

IMPORTANT INITIATIVES

  Lead a segment of work to answer a critical business question by applying your expertise of the business and system to (a) determine the set of metrics needed to answer the question, (b) the methods to pull and summarize that information (c) an analysis of the results + context, pulling out the insightful and impactful findings and (d) creation and presentation of your method and findings within a well-developed deck to senior leaders of the organization.
  Manage special projects or serve as a subject matter expert on project teams requiring customer data. Follow special projects through entire project lifecycle with participation in or leadership of planning, executing and closing of these initiatives.

INNOVATION & OUTREACH

  Identification of white-space opportunities within our group and surrounding operations.
  Identify statistical methods and rigor that would incrementally improve our results and analysis.
  Create new processes that can be applied to our current deliverables and add value to the business.

QUALIFICATIONS – 

  Bachelor’s degree in analytical or related field; Advanced degree preferred (Master’s or MBA)
  Knowledge of statistical concepts such as regression, significance testing etc.
  Capacity to manage multiple and competing demands/projects and deliver against aggressive goals.
  Strong interpersonal and communication skills including influence and leader engagement
  Rigorous attention to detail
  High level of analytical and business curiosity
  Flexible and creative problem solver
  Readily adapts and champion for change
  Personal professionalism and sense of accountability
  Experience both tactically and strategically with test design and execution as part of a testing & optimization program
  Experience working in a highly matrixed organization

EXPERIENCE

  4+ years professional experience in an analytical role, utilizing Excel often
  3+ years relational database analysis experience
  2+ years of high level programming experience (SQL, SAS, etc.)
  3+ years of marketing and/or retail business experience preferred
  2+ years of experience with Web analytics tools – IBM Digital Analytics (formerly Coremetrics), Adobe Analytics (formerly Omniture sitecatalyst), Google Analytics
  (Preferred) 1+ Experience with leading testing tools – Adobe Target, Maxymiser, Monetate, Optimizely, etc.
  Tableau experience a plus