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Senior Web Marketing Analyst – Strategy

Website OCLC

Senior Web Marketing Analyst – Strategy

You have a life. We like that about you.
At OCLC, we believe you’ll do the best work of your life when you’re living the best life possible.

We work hard to build the technology that connects thousands of today’s libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.

The Job Details are as follows:

Discover.  Innovative.  Collaborate.  Inform. A few words we use to describe a career at OCLC.

OCLC, a worldwide library services organization headquartered in Dublin, Ohio, is a leader in information technologies and innovative online services. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries cut costs while keeping pace with the demands of our information-driven society.

The Senior Web Marketing Analyst is a member of the Web Marketing team within OCLC’s Corporate Marketing group. This team manages the OCLC website to build effective use of our technology platforms to meet marketing and sales needs, while anticipating and planning for future needs to best reflect OCLC’s technology leadership and our global library community.

You will work with marketing colleagues and cross-functional internal partners to make the website the hub of a multi-faceted digital marketing program incorporating search marketing, social media, email, forms, member engagement, and more. The strategy focus of this position is responsible for driving and articulating the program effectiveness by analyzing current strategies, recommending and implementing optimizations for the website to improve integration with digital campaigns, and interpreting and detailing measurements.

Excellent candidates will have knowledge and experience with leading efforts in:

Working with marketing and sales teams to understand business goals and themes in order to develop strong digital marketing strategies with specific KPIs,
Developing content strategies and architecture that effectively drive lead conversion and customer engagement, and
Continuously improving digital marketing strategies by capturing and analyzing appropriate data and metrics to interpret trends and optimize results.

Web marketing: Work closely with internal teams and digital marketing partners, helping to integrate and align marketing campaigns and content across social media, email marketing, sales, and other marketing teams.
Web strategy and planning: Review, recommend, and implement strategic web solutions, including content, layout, and architecture improvements, coordinating strategy and execution with marketing, sales, design, and development.
Content management and architecture: Develop the content strategy and information architecture of the website based on user needs, analytics data, and marketing best practices.
Search and SEO: Use and champion SEO best practices and keyword strategies. Analyze data from external search engine consoles and website search reporting to inform content and keyword strategies.

Bachelor’s degree in Marketing or related field
5+ years experience in website content creation and management
3 years experience with website content marketing, customer journeys, and marketing technology tools
Experience planning, creating, and implementing personalized or targeted content and using targeting tools such as Adobe Target or Optimizely
Demonstrated knowledge of HTML coding and website content layout best practices
Experience with web analytics tools
Experience with and demonstrated knowledge of SEO concepts, content testing, and optimization
Strong desire to continue to learn and grow
Embraces change and able to react quickly to program alterations and task modifications
Strong organizational and analytical skills
Excellent writing, editing, verbal, and interpersonal skills
Able to engage stakeholders at various organizational levels and effective in promoting ideas while exhibiting tact and sensitivity
Excels at working collaboratively with team members and colleagues as well as independently
Desirable But Not Required:

Experience with Adobe Experience Manager content management system
Experience with Adobe Creative Cloud
Experience with Siteimprove website quality and analytics service
Experience with Salesforce Marketing Cloud and/or Pardot marketing technology platforms
Experience with Atlassian Jira project management tool
Experience with website translation process

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