The Ohio State University’s Office of Advancement seeks a Analytics and Performance Manager to take the lead in transforming data into actionable key insights that will positively impact our digital properties and optimize digital marketing spend.

The Analytics and Performance Manager will partner with our Advancement Communications & Marketing team to define and understand critical KPIs and support existing digital channels and new digital strategic initiatives by providing in-depth analyses and reporting that will allow the team to iteratively improve the overall customer experience and drive channel profitability. This person is responsible for collecting, analyzing, reporting, and recommending new strategies, tactics and customer segments across all of Advancement’s digital channels. Activities will also include creating marketing dashboards for key stakeholders, aggregating data from multiple sources, and developing campaign wrap-ups and recommendations.

They will perform quality assurance on site and campaign tagging and tracking to ensure clean data collection and generate user-friendly reports with clear commentary and analysis. In addition, the role will be responsible for reviewing and testing features and integrations with other tools and supporting a culture of data-driven insights.

The ideal candidate will have a strong background in digital analytics, audience segmentation, and measurement. This person will need to possess analytical and problem-solving skills necessary for quickly developing recommendations based on the quantitative and qualitative evidence gathered via web and mobile analytics, financial data, and user behavior.

Beyond generating dashboards and reports (although those are important), we’re looking for someone that can quickly get to the “so what?” and make actionable recommendations on how to make things better. This person will be responsible for identifying A/B and multivariate tests, recommending improvements to site performance based on user data, digging deep into campaign performance, and generating audience insights.