Website Rogue Fitness
The Paid Search Specialist is someone who helps manage and support Rogue Fitness paid search campaigns across the globe for Google, Bing & Yahoo. This position will oversee day-to-day campaign management including the strategy, planning, implementation and optimization of PPC campaigns. He/she will lead strategic initiatives while continuing to evolve current campaigns in alignment with the overall strategy.
We are looking for someone who lives and breathes our brand!
Day-to-day planning, management and analysis of PPC channels (AdWords, Bing & Yahoo) for our US, EU and AUS businesses
Write and create ad copy for testing and optimize according to results.
Analyze effectiveness of campaigns. Look for efficiencies and suggest opportunities for improvement.
Identify trends and insights to achieve maximum results.
Perform keyword research, expansion and optimization.
Stay current with new advances in search engine marketing, competitive landscape and keyword research, and identify new opportunities within the space to test or apply to campaigns.
Bachelor’s degree in Marketing, business or related field.
3+ years of experience in related field.
Experience managing PPC campaigns in AdWords, Bing and Yahoo ad platforms.
Experience using Google Analytics.
Excellent written communication skills.
Ability to use data to make informed decisions.
Remain calm under pressure.
Ability to work and thrive in a fast-paced, rapidly changing work environment.