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The Media Analytics Manager, Marketing is an outgoing, sharp, and influential partner who is responsible for applying sophisticated modeling and other advanced analytic techniques to help guide media spending optimization and make traditional advertising investments (e.g. national/local TV) more efficient and effective. This person will be charged with designing and developing the analytical processes and execution ongoing for advertising investment optimization. We are looking for someone who is intellectually curious with the drive and experience to identify, frame and solve business problems. The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment.
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Safelite will be unlike any place you’ve ever worked. (This won’t be just the daily grind!) You’ll join caring and passionate teams that collaborate to make a difference, deliver extraordinary results and bring unexpected happiness. Every day. Your effort, heart and creative ideas will be valued and rewarded. And we care about your well-being. So, we’ll strive to give you what you need to be happy at work and at home.
Spearheads modeling and analytic efforts to provide insights into advertising initiatives monthly.
Optimize TV investment (CPA and ROI) by analyzing daily burst attribution and weekly media impact data to inform mix.
Constantly looks for ways to improve the usage of existing data and analytics infrastructure.
Partners with stakeholders to improve current analytic processes, and develop new capabilities that make us best in class.
Uses automation and technology to increase efficiency and to provide the infrastructure to scale.
Bring an “outside in perspective” to analytic development; explore, identify, and assess external best practices — and translate to the relevant application internally.
Establishes and maintains excellent working relationships with key functional areas.
Manages agency partners responsible for effecting changes and challenging data and methodology.
Identify and lead media test implementations.
Build monthly dashboard for executive review.
Acts as a liaison between the Marketing team and the internal Operational areas to ensure visibility to capacity for media plans.
Bachelor’s degree preferred in Statistics, Mathematics, or any Quantitative discipline.
7+ years’ experience in similar position; high-end marketing response modeling expertise a plus.
Analytical mindset with knowledge and passion for data and technology.
Deep expertise in advertising platforms and/or the ad tech industry preferred.
Programming/scripts experience (SAS, SPSS, SQL, R)
Experience in OLAP tools like Microstrategy preferred.
Exposure to large data sets and analysis thereof.
General Business Intelligence software expertise.
Collaborative, connected, and influential personality.
Excellent interpersonal, written, and verbal communications skills. Confidence speaking/presenting to internal stakeholders, including SVPs.
To apply for this job please visit the following URL: https://recruiting.adp.com/srccar/public/RTI.home?c=1142507&d=ExternalCareerSite&r=5000227362406 →