Website The Ohio State University Alumni Association
The Social Media Manager produces, manages and measures content performance for multiple social media platforms within the Alumni Association. He/she is responsible for leading Alumni Association’s efforts to connect with university alumni, donors and constituents who are within the department’s digital reach. This position will grow these platforms through frequent, engaging, brand-right social media conversations and content that create a sense of community and increase loyalty to and perceptions of the Alumni Association with focus on the University. He/she will serve as the Social Media Ambassador to our alumni volunteer leaders, and assists with the content, strategy and technical aspects of the Alumni Association’s President/CEO social media outlets.
Collaborating with and consulting other social media communicators within University Marketing and on campus, the Social Media Manager will implement and maintain a digital engagement strategy in addition to writing, editing and curating content that responds to news, tells compelling stories, and ensures the Alumni Association’s social media strategy is in sync with overall university social media strategies. The Social Media Manager will review and enhance protocols for monitoring and responding to social media, monitor and engage in digital conversations, create and publish engaging content, and support an integrated communications plan. He/she will maximize the return on investment of our digital work by regularly monitoring and interpreting digital analytics and making recommendations for strategic changes based on the evaluation of the analytics and staying abreast of social media trends. This Social Media Manager reports directly to the Senior Director of Philanthropic Communications, and helps supervise part-time student employees. He/she is expected to produce multimedia content to include videos and photo projects; follow University news; be able to handle and prioritize multiple projects at once; make quick editorial judgments that maintain consistent quality, tone and voice, and be a fast writer who is collaborative in nature and eager to innovate and try new tools.
He/she will experience a fluctuating work schedule that will include some evenings and weekends and possible, occasional travel; is expected to demonstrate strong, professional written and verbal communication skills; make recommendations on, develop and implement initiatives; work independently and in a team environment; and exhibit the behaviors associated with the Office of Advancement’s core competencies: Leadership, Continuous Improvement, Teamwork and Collaboration, and Communication/Interpersonal Effectiveness.