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Senior Director, Social Media

Website The Ohio State University

The Sr. Director, Social Media at The Ohio State University is responsible for planning, implementing, measuring, and optimizing a social media strategy that furthers brand building, engagement, and lead generation across the university. The ideal candidate is audience-centric and possesses a passion for the craft. This individual must thrive on building collaborative relationships across the Ohio State community, testing & learning to establish best practices, and reaching for new bounds. This leader must spread a culture of data-driven insights, push for continuous learning, and help create a center of excellence. Marketing activities should drive measurable outcomes and impact. He/she seeks fresh insights, recognizing good ideas can come from anywhere and anyone. The Sr. Director is a strategic integrated marketer who understands how social channels fit in larger marketing campaigns, crisis response, and content marketing.


Required: Bachelor’s degree in marketing, communications or other related course of study; 8 years in a marketing/marketing communications position; 5 years of experience in online marketing; 3 years of experience of planning integrated marketing strategies; 3 years of experience with testing and optimizing social media; 2 years of experience with digital advertising; 3 years of supervisory experience; demonstrated ability to work within brand guidelines and use brand voice; experience managing a social community and supporting content marketing; strong learning acumen related to new platforms and ability to teach others; successful experience working with numbers, metrics and, analysis; occasional evening and weekend work required. Desired:  5 years of professional experience in social media; experience in a matrix organization; experience navigating a large & complex organization and collaborating with varied teams.


To apply, please visit  Also, please visit to learn more about the Ohio State University Office of Advancement.


The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, or protected veteran status.

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