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Content Marketing Specialist

Website The Wasserstrom Company

The Wasserstrom Company is one of the leading Restaurant Supply Companies. We are a family owned business since 1902, with our corporate office located in Columbus, Ohio. The Wasserstrom Company is looking for an entry-level Content Marketing Specialist to join our Ecommerce Marketing team to write ad copy, blog posts, category & product descriptions, and landing page & email content.

We are looking for a candidate who is creative, passionate, and excited about writing ad copy that will engage and guide customers to purchase at Wasserstrom. The Content Marketing Specialist will be able to translate ideas and research into highly polished copy with an emphasis on SEO fundamentals. They Will have a passion for digital marketing and will be expected to develop their skills in a highly creative, collaborative team. Previous experience in WordPress and Photoshop is strongly preferred.

Essential Duties and Responsibilities 

  • Produce clear, attractive ad copy that reflects the brand’s voice and adheres to our style guidelines
  • Prepare content for blog articles in the form of buying guides, industry news, and interviews
  • Write attractive headlines and supporting text for email campaigns and banner ads
  • Understand the products we distribute to be able to pen effective ad copy
  • Edit and proofread as needed
  • Use SEO principles to maximize copy reach
  • Simultaneously manage multiple projects with rapid deadlines
    Collaborate with Design, Search Marketing, and Product Information Management teams for large and small-scale marketing campaigns
  • Experience in WordPress and Photoshop strongly preferred

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