Website Upward Brand Interactions
The Digital Strategist will plan a wide range of digital marketing programs, as well as work directly with clients as a resource and advocate. This role gives an established marketer opportunities to orchestrate multi-faceted programs with global brands in manufacturing, healthcare, higher education and technology.
This position is with our Brand team and is based in the Short North of Columbus, Ohio.
Analysis | Strategic Thinking | Consulting
Recommend and plan multi-faceted digital marketing programs incorporating search marketing, social media, email, content development and other tactics
Deliver data-driven insights to clients from strategic planning to activation
Function as the Brand team’s main point of contact with some clients, supporting Client Services to solidify client relationships and share subject matter expertise
Drive and articulate program effectiveness by interpreting and detailing measurements with clients
Assist in developing and formalizing the agency’s Analytics services
WE’RE LOOKING FOR:
Bachelor’s degree (in business, economics, social sciences or related field not required but helpful)
3-8 years of experience in a strategy, content marketing or search marketing role (agency preferred, especially B2B)
Someone who thrives representing an agency team in front of executive-level clients
Comfort discussing contemporary digital marketing trends
Excellent written and spoken communication skills, especially in presentations
Demonstrated accountability in a project management workflow
Broad familiarity with common digital tools like CMSs, CRMs, email platforms (especially Marketo), Google Analytics — AND their key metrics
Prior experience with data visualization platforms — Tableau, DOMO, Google Data Studio (desired but not strictly required)
HOW UPWARD WORKS
We work with clients who respect us as partners and strategists.
We don’t think work-life balance is a buzzword; we put our philosophy into action every day by encouraging flexibility of place and time.
We are inclusive, positive, passionate, innovative, down-to-earth, and we work hard.
We believe in doing great work at an appropriate pace.
We encourage professional development through lunch and learns, industry association and group memberships, conferences and online learning opportunities.
We believe in a casual, yet energized, work environment.
We offer competitive health insurance and 401k programs.
We like taking “three o’clock walks.”
CONNECT WITH UPWARD
Please send your resume to Bryan Gordon (bgordon at goupward.com).
To apply for this job email your details to email@example.com