At June’s meetup Samuel Johnson from Adept Marketing got deep into Google Product Listing Ads. He showed us that despite what it might look like at first, there really are a lot of ways to optimize PLAs. And considering the growing domination of PLAs in search results (76% of US retail search ad spend, and over 85% of clicks according to Adthena), if you are selling stuff online you should start learning more about PLAs! Certainly your competitors are.
Samuel showed the group a couple of interesting case studies including lots of great tactical details. This being cbuswaw, when the implementation details come out so do the questions — and I believe we may have set a record in terms of total questions asked during a talk. Samuel was there with the answers — as well as an additional magic trick of turning the content of his slides to snow with the wave of his hand:
Minor technical glitches aside I think everyone learned a lot about PLAs including some really interesting optimization details you won’t come across every day!
We are taking July off but will be back in August with Ruth Milligan.