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May 2017 Recap – Infomercial Principles in Ecommerce

For our May event, we were at Cardinal Solutions in the Arena District. We thought Tony Zara was going to tie the world of digital to the world of infomercials, which have been around since 1949. And he did that, but he kept going back… all the way to 1923. Attendees all received a reading assignment!

Tony walked us through the “infomercial formula” and how it can be applied to direct response digital marketing and eCommerce:

  1. Give the background / Set the expectation
  2. Demonstrate the solution
  3. Build trust
  4. Cross-sell / upsell
  5. Promise to exceed
  6. Ask for the order

Applying Infomercial Concepts to Direct Response Digital Marke…

Applying Infomercial Concepts to Direct Response Digital Marketing with Tony ZaraThis month hosted by Cardinal Solutions in the Arena District.“It chops! It dices! It slices! And it can be yours for $19.99!”Did you know that our WAW community has someone who was an infomercial pitchman in his younger days? Did you know he now runs digital analytics for Rogue Fitness?Tony Zara has taken some of the concepts that have been proven to work in the infomercial world and applied them to digital marketing… and it works! Come hear his tale, as it’s an approach you could apply, too.

Posted by Columbus Web Analytics Wednesdays on Wednesday, May 10, 2017

You can view the recorded video from the Facebook Livestream (courtesy of Mixt Media), or check out the slides.