October 2022 — Customer Research As A Differentiator

Is your business competing as a commodity or competing on experience? Or…trying to do both? At this month’s event, we learned that a “both” approach is an awfully tough row to hoe!

Sarah Ahern from PATH presented on how to smoke your competition by listening to what they want and then fostering experiences to give that to them! Ultimately, this can be boiled down to a 3-step process:

  1. Listening…to customers, employees, and the market.
  2. Building a process that is cross-functional, primed for action, and prepared to take action with what is heard.
  3. Monetize the results through evolving and improving the experiences for the right customers

You can see Sarah’s slides here.

And a few pictures from the evening: