Sr Associate, Digital Creative & Content Development

Digital Marketing is a critical communication channel in driving acquisition, branding, and cross-sell opportunities to millions of Chase Consumer Bank customers and prospects.  As we continue to elevate our focus in this capability, we are seeking to expand our team with a talented digital marketing expert, to focus on delivering the creative and content needs for assigned digital marketing initiatives.  This includes stewarding the creative and content development process for email, display, web experiences, social content, etc. across desktop and mobile. This individual will lead the agencies (internal and external) from inspired brief through to high performing, category driving creative and content outputs, including managing all timelines and approvals. They will be the go to among their partners, for best practices, advise and expertise in how to leverage digital content and creative to drive business objectives and goals for the assigned programs.

 

At Chase, we don’t settle for status quo, we lead fresh thinking and new ideas! The great candidate for this role will guide their internal and external partners in identifying how to make what we currently do continuously perform better, while constantly identifying new and interesting ways to utilize creative and content within their assigned programs.  This person will drive how we elevate both the creative itself (design, copy, adherence to best practices etc.) as well as creativity in how we utilize the unique digital technologies and data to maximize our digital channels.

The right person for this role is curious, never settles for “good enough”, is highly motivated, while also being a creative thinker, problem solver, detail oriented and acts with a sense of urgency.  S/he constantly pushes boundaries of “what could be.”  This candidate is a “go getter” who doesn’t wait to be told how to accomplish something, and instead takes initiative to do drive new creative and content ideas for the business proactively.  He/she never settles for status quo…they always ask, “what else…what’s next…why?”

This person has a passion for what they do, driving great business results while creating top notch creative and content, and having fun with a great team along the way.

Core Responsibilities:

This role will be the critical steward for defining and implementing the creative and content for assigned Consumer Bank digital initiatives across paid, owned and earned efforts (online ads, digital sponsorships, brand web sites & landing pages, mobile ads/pages, email, and social).    Key responsibilities for this role include:

·         Partner with the Digital Strategy, Acquisition, Deepening and Engagement teams to define the digital creative and content ideas, plan for digital campaign

o   Lead briefing and creative development with internal and external digital creative agencies

o   Lead the digital agency in defining the tactical plan for each creative element

o   Partner with Brand & Advertising team to ensure on strategy creative development

o   Ensure all digital creative is effectively integrated as a part of holistic Consumer Bank integrated marketing

o   Lead the creative review and approval process and ensure consistent alignment with Compliance and Controls

o   Continue to elevate the digital creative standard within the Consumer Bank through assigned initiatives

·         Ensure on time and on budget delivery of assigned digital creative and content programs

·         Day-to-day management of digital agency, timelines and budgets

·         Ensure flawless execution of creative and content, while adhering to all legal, risk and compliance guidelines.

·         Define and manage the ongoing content plan for assigned Consumer Bank digital marketing efforts, in conjunction with CPC, Acquisition, Deepening and Engagement teams, as well as Global Content & Social team

·         Ensure content marketing and online video best practices are top of mind to support the  firm’s capabilities to drive forward-thinking results and opportunities

·         Partner with the Email & Digital Optimization team, Analytics, and research to define and implement the measurement plan for assigned digital marketing campaigns

·         Ensure best in class and forward-thinking digital user experiences, while maintaining consistency of overall branding

·         Identify and implement digital creative best practices that drive outstanding performance and customer experiences

·         Be an expert in digital creative and content best practices and  support in ongoing digital creative and content capability building within the Consumer Bank
Qualifications
·           Undergraduate degree in relevant field

·           3-5 years of digital marketing experience within a large consumer marketing organization or supporting agency

·           High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines

·           Creativity and innovation focus with an eye on constant, measured improvements

·           Proven ability to take initiative, influence others, and deliver consistent results

·            Detail oriented

·           Strong interpersonal and presentation skills

·            Analytical, problem solving and planning skills are a must

·            Proven project management experience

·            Ability to build collaborative relationships
JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.
Job
Advertising/Creative Services
Primary Location
US-OH-Columbus-Polaris McCoy Center / 54101

Organization
CONSUMER & COMMUNITY BANKING

Specialist, Marketing Analytics

We’re looking for someone to join our team at Nationwide to help us out with digital campaign and site analytics. Experience with digital marketing or analytics is required, background with tagging and tools is a plus.  The person in this role meets and works with a lot of people across our Enterprise. We welcome innovation and a passion for all things digital.  Day to day responsibilities are as below but are not limited to this list

Job Responsibilities:
Build custom metrics and dimensions in Google Analytics
Build new reports and dasbhoards using web analytics data (Google Analytics, DoubleClick, etc)
Conduct quality control and basic auditing for Google Analytics data
Provide day to day support to and respond to incoming requests from Google Analytics users
Work closely with Marketing Analytics team to produce and maintain ad hoc and ongoing reports for information needs and analysis.
Work closely with brand teams to drive deeper insights and optimization.
Job Skills:
Proficiency in Google Analytics and DoubleClick
Ability to understand business information needs and to analyze data requests
Ability to work with cross-functional teams
Excellent verbal and written communication skills
Strong knowledge of web development process

Marketing Database Analyst

The Cardinal Health eCommerce Digital Marketing team continues to grow! We’re hiring a Marketing Database Analyst to join our growing digital team. Shoot me a message if you or someone you know would be a good fit.

Job Overview:  Focuses on modeling, gathering, and analyzing data associated with Order Express, Cardinal Health’s flagship web ordering platform.  Manages customer, sales, and web tracking data to improve the customer experience, enhance customer loyalty, and increase Cardinal Health’s share of wallet.

Accountabilities in this role:

• Translate complex business requirements into technical requirements and then into physical database designs across multiple computing environments.
• Design, create, enhance, and maintain reporting and analysis databases.
• Read, write, execute, and debug complex SQL queries.
• Extract and manipulate varying types of data with a high degree of accuracy.
• Manage, perform, and automate ongoing merging, transformation, and pre-aggregation of data from multiple sources.
• Analyze complex situations, and identify and communicate patterns in data.
• Devise new and maintain existing site-wide KPIs and data reporting solutions.
• Find insight by connecting and analyzing large amounts of data housed in many disparate internal and external data sources.
• Work closely with a growing team of analysts to examine and understand customer interactions with Order Express, Cardinal Health’s pharmaceutical and medical eCommerce platform, utilizing the data collected by Adobe Analytics (SiteCatalyst, Omniture, clickstream data).
• Define customer segments to analyze how different groups of customers utilize the Order Express platform, and make recommendations to improve the site to best meet the need and improve the experience of our customers.
• Devise methods to optimize online marketing in an effort to maximize customer engagement and incremental revenue lift.
• Meet with business teams (product, marketing, technology, etc.) to gain healthcare industry business knowledge and to ensure work is delivering against requirements

Senior Digital & Web Analyst

Safelite® Group is a nationwide family of companies offering insurance claim and retail auto glass solutions – the nation’s leading provider of auto glass repair and replacement services. We are rapidly growing, evolving and striving to become the Natural Choice for vehicle glass repair and replacement services in the United States. We drive business performance with an obsessive focus on having talented people who are inspired to deliver great results. Simply put, we believe our people power the performance of our business. Right now, we’re looking for a Senior Digital and Web Analyst.

The Senior Digital Analyst’s key responsibilities and contribution to the company will be improving the understanding of our customers, optimizing the web experience through opportunity identification and quantifying Safelite’s digital marketing activities.

• Combine disparate data from the web, advertising partners, contact center and other sources to create accurate holistic views of the total business in standard and complex ad-hoc reporting.
• QA data collected/collection methodologies and provide recommended fixes as needed to ensure accuracy of all reporting.
• Measure success (ROI, Conversion) of digital advertising campaigns, offers and other marketing programs via attribution models, mixed media modeling and custom reporting.
• Perform analyses on A/B and multivariate tests, compile results and present them to stakeholders in a timely manner.
• Develop and enhance reporting/tagging requirements for new and current projects
• Use knowledge of business objectives, strategies, and needs to identify opportunities where data can be leveraged to increase conversion and drive revenue
• Query large datasets using SQL to pull needed information and interprets results of analyses to identify trends/issues and develop recommendations to support business objectives.
• Communicate complex information in easily understandable formats allowing non-analytical stakeholders to take action based on the information.
• Collaborate with internal/external partners to develop and execute database marketing tools such as statistical modeling, customer profiling, segmentation analysis, and other analytical techniques to improve revenue, customer insights and retention.

Site/eCommerce Business Analyst

The Site Business Analyst will develop and maintain reporting, analysis, and dashboards that provide actionable insights into ecommerce performance to drive sales and profitability of our site and mobile channels. This position will collaborate effectively with various cross-functional teams, including Marketing, Finance, Merchandising, and Operations teams, to deliver the analytics needs and insights to enhance the customer experience and deliver continued growth. This position will report to the Manager, Site Analytics. Essential Functions: Design and develop reporting and analysis that delivers actionable insights related to site performance, including recommendations to improve sales and profitability, understanding customer behaviors, and optimizing tactics and execution (i.e. marketing channels, real estate, navigation, onsite search, product recommendations, conversion funnel, site/device, etc.) Develop and utilize metrics and analyses to identify site and operational opportunities Clearly communicate business insights with leadership teams and cross-functional stakeholders on a recurring basis Support ad hoc analysis needs and test & learn strategies related to the site to continue improving the customer experience and generate new sales drivers Collaborate and ensure alignment across Marketing, Merchandising, Finance, and Operations Identify, recommend, and implement updates to business processes and data to improve efficiencies or support more complex analysis Develop and maintain documentation for training, best practices, methodologies, etc. related to site data and analytics Turn business questions into functional analysis – understand the business as well as the data behind the analysis; assess financial impact in terms of sales, profitability, and KPIs Resolve data discrepancies and system issues, as necessary Quality check all data and analysis to ensure accuracy and appropriateness Job Requirements : Skills Strong data and analytical skills, including data retrieval, organization, analysis, presentation and summary Ability to thrive in a highly quantitative, fast-paced environment with changing business needs High degree of initiative, personal responsibility and ownership Fast learner with a proactive nature Detail-oriented with strong organizational and project management skills Demonstrated analytical, critical thinking, and problem solving abilities Superior process management skills with proven ability to identify and proactively solve problems Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines; strong time management skills Ability to work in a multi-team environment, in which various business owners and partners require support Excellent written and verbal communication skills Understanding of key metrics, financial analysis, ROI, etc. Ability to translate customer strategies into business requirements and then into technical specifications Exceptional eye for audit and supporting testing procedures Experience Undergraduate degree in Business required 3-5 years of analytics experience Proven proficiency in ecommerce analytics tools; Adobe Site Catalyst experience preferred Retail experience a plus

Content Marketer

Opportunity Title: Content Marketer

Location: Columbus, OH, USA

Contact: Ryan Lunka, Digital Marketing Director (rlunka@nchannel.com)
Who We Are

At nChannel, we are fiercely dedicated to helping merchants simplify how they sell their products through webstores, marketplaces, and other channels. We provide services and technology that empower them to maximize revenue and improve customer service. We help them transform their businesses, so they can compete with big box retailers. But, before we can do any of that, we have to sell them our vision.

Our digital marketing team implements a content-driven inbound marketing strategy, designed to mentor executives and business owners about the realities of modern retail. Our goal is to position nChannel as thought leaders—as a hub of valuable information for merchants, wholesalers, and industry influencers. To do so, we need to create insightful, head-turning content.

What We Need

That’s where you come in. We are looking for a dynamic content marketer, who develops media that changes how our audience perceives retail operations. Specifically, we need someone who can:

  • Develop compelling copy for marketing content, specifically for the web
  • Write, proofread, and edit digital and analog content artifacts (blog posts, eBooks, sales collateral, etc.)
  • Conduct and analyze research to develop thought leadership content
  • Contribute to the strategic direction of the marketing team and company
  • Make intelligent, data-driven content & media strategy decisions

This is an important marketing position, and you will interface with high-level executives, frequently. We are looking for someone who is comfortable being challenged, who is ready to grow, and who is looking for the opportunity to influence the direction of a very promising company. 
Qualifications

Ideal candidates will have the following:

  •  Up to 5 years of relevant experience (please provide writing samples)
  • Solid understanding of business and technology fundamentals
  • The ability to apply journalism and/or media best practices in a business context
  • Working knowledge of AP Style or comparable standards
  • Willingness to take risks and take ownership of strategic decisions
  • Natural ability to influence people verbally and with writing
  • Business, journalism/communication, media or other relevant degree/background
  • Drive and confidence to make suggestions, rattle cages, and contribute
  • Creativity and the ability to work with abstract or incomplete ideas

Even better if you also have:

  • Experience using or training with creative tools like Adobe Illustrator, Photoshop, etc.
  • Any experience writing code, designing/developing websites, etc. (Don’t worry. This is not a coding position.)
  • Visual design, human factors, or user experience (UX) skills
  • Retail experience—operating a POS, stocking shelves, or whatever. Retailers are our customers.

Please send a resume, writing samples, and any other information you feel is relevant to Ryan Lunka, Digital Marketing Director at rlunka@nchannel.com.

Analytics Engineer

Adept is searching for an experienced Analytics expert who will lead analysis projects and execute analytics implementations using Google Analytics and Google Tag Manager. This person should have a strong understanding of and experience with the following: Google analytics segments, dimensions, events, data layers, regular expressions, goals. If you love analytics and want to be part of a growing team, we want your application. If you are the right person, we will invest in your on-the-job training.
With this opportunity, be ready to handle the following:

Build and customize Google Analytics for websites and mobile apps
Creation of custom reports and dashboards
Navigational, heatmapping and visitor journey tracking
Ecommerce and enhanced ecommerce implementation management
Data analytics tasks and projects around visitor insights
Maintaining a certification in Google Analytics Individual Qualification

Requirements:
Must be GAIQ certified
Must have a strong understanding of Google Analytics functions and capabilities
Must demonstrate proactive and resourceful problem-solving skills
Must be able to multi-task and handle a fast-pace environment
Must be able to communicate effectively
Should enjoy challenging projects

Nice Skills to have:

An understanding of javascript
client-facing experience
platform training experience

Every team member of Adept is encouraged to contribute their unique strengths to make our team better. We are a tight-knit group that encourages, challenges and pushes one another to be the best. We are always searching for smart, driven colleagues who strive to be the best at their work.

Senior PPC Analyst

We are looking for an experienced Pay Per Click Analyst that loves driving results and revenue for e-commerce and lead-based clients.

Qualifications & Experience

5-7 years of PPC account management experience
Google AdWords Certified / Bing Ads Accredited
Experienced in managing large-scale, performance-focused campaigns
Large-scale campaign setup and build
Data feed setup and management
Knowledge and management skills for Retargeting, CSE – feed-based marketing, Display, ROI-focused marketing
Advanced expertise in Google Analytics
Skilled at client relationships
Strong multi-tasking skills
Nice to Have Skills

3+ years agency experience
Google Analytics Certified
Team lead or management experience
Solid familiarity with Google Tag Manager
Experience / understanding of Conversion Rate Optimization and site testing

Advanced Analytics Analyst

Individual Contributor responsible for campaign execution process for email marketing campaigns for Bath and Body Works, standard and ad-hoc data requests, and report development supporting CRM customer and campaign analysis. Working with customer data will require (with training) an understanding of the Lbrands data warehouse, ecommerce data tagging, and direct retail processes.

Specific responsibilities include:

• Develop and maintain the requirements and code to create the email file
• Partner with marketing team to understand campaign objectives to ensure the email file accurately reflects the objectives of the campaign
• Work with the marketing, merchandising, and finance team to identify testing objectives and strategies to be incorporated into the file and read email test results
• Coordinate with the database operations team to align data hygiene with campaign objectives
• Develop and update reporting to support business strategies including marketing channel analysis, test results grids, customer mix and retention, and other ad hoc requests
• Ensure proper audience selection, test setup, segmentation, and tracking of the direct marketing initiatives
• Pull and manipulate data from marketing data warehouse to support business strategies
Qualifications:
• Bachelor’s Degree
• 1-3 years of work experience
• Understanding of relational databases
• Strong organizational and time management skills, detail-oriented, curious, analytical thinker with ability to identify and proactively solve problems
• Demonstrated critical thinking and problem solving abilities
• Strong analytical abilities and quantitative skills
• Experience in SQL and SAS a plus
• Experience in web analytics platforms like Google Analytics, CoreMetrics, or Omniture a plus
• Proficient in MS Excel (charts, pivot tables, complex formulas, etc) and PowerPoint
• Self-motivated and able to work independently
• Strong written and verbal communication skills – must be able to translate technical ideas into non-technical terms
• Previous retail or direct marketing experience

PPC / SEM Manager

PPC/SEM MANAGER

The PPC/SEM Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Manager can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

  • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Provide framework, creative copy and images for website landing pages
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate bi-weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Work closely with the other team members to meet client goals.

Professional Competencies

  • Passion for Search and internet marketing.
  • Outstanding ability to think creatively, and identify & resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

  • +4 years’ experience in Digital Marketing and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (AdWords, Bing).
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
  • AdWords / Bing certification a plus.