Senior Analyst, SEO

We are looking for you – dynamic, best-in-class talent – to join the Reprise team as a Senior Analyst, SEO. In this role you will be responsible for helping Reprise clients improve their visibility in organic and eRetail search results. The senior analyst will contribute the majority of recommendations to one key client with the help of the SEO director. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.

 

 

Essential Functions

Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals
Optimize eRetail assets
Develop content recommendations and technical analysis presentations
Decide upon final keyword lists with minimal supervision
Prioritize tasks based on their likely effectiveness and ability to be implemented
Present findings and back up recommendations with hard data
Identify duplicates or other problems that can arise in reporting or optimization
Support business development and account teams as needed in SEO sales and presentations
Support marketing in the development of SEO case studies, white papers, blog posts, etc.
Perform other duties as assigned by director or associate director
Qualifications

 

Education:

Bachelor’s degree or equivalent required
Work Experience:

2 – 4 years’ experience in SEO
Experience with project management tools is a plus
Experience with Fortune 1000 brands and/or within an agency environment
Skills:

Expertise with Microsoft Excel, Word, and PowerPoint
Knowledge of eCommerce SEO concepts
Comfortable with platforms including Adobe Analytics (Omniture SiteCatalyst) or Google Analytics
Understanding of basic web development technologies with the ability to hand code HTML
Familiar with multiple keyword research, reporting, and link building tools
Understanding of why certain search results appear for various keywords
Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts
Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
Excellent research, writing, and presentation skills with an attention to detail
Ability to multi-task and handle other duties as assigned

Account Manager – Digital Products and Services

We are looking for an account manager who loves building productive relationships. This person will serve as the voice for the client and work closely with the digital marketing and engineering teams. Our ideal candidate is a natural problem solver, enjoys digital marketing, has a basic understanding of SEO and analytics, and picks up on technology easily. This person will serve as the primary contact with client on all matters including but not limited to: on boarding new accounts, setting up new client sites, resolving issues and helping review client usage on their platform.

Art Director

Do you like mentoring others? Do you like keeping your hands deep in the design process? Want a chance to build a team and have a path to creative director? Do you work hard and laugh easy? Strong experience in digital including website, paid and display is critical. Good experience in traditional necessary. Agency experience is a bonus. This is an in office role in Columbus, Ohio. If you would like more information please apply or email mwhitman@teambuildersearch.com. If emailing please include “Art Director” in title.

Digital Marketing Analyst

The Digital Marketing Analyst is responsible for conducting analysis of digital market campaigns and test and learn pilots to drive customer acquisition and LTV for the Abercrombie & Fitch and abercrombie kids brands. This position will lead the design of testing pilots, QA pilot set up in ad/mar-tech platforms in partnership with our agency and develop actionable insights to optimize ROI and drive personalization across digital marketing channels. The Analyst will play a key role in a newly-created team within the broader Analytics organization to accelerate learning and optimize results across digital marketing channels.

Jr. Web Content Manager

Multiple junior web content managers needed for web migration project. These roles will last, at a minimum, through July. The roles will work on client location for 40 hours a week during normal business hours. Candidates must be digitally savvy. Some web content management experience is preferred. Roles are located in Columbus, Ohio at very recognizable and resume-building brand.

Digital Marketing Manager (Ecommerce)

We are looking for a strategic ecommerce professional that would love to take an established brand and make it an ecommerce leader. Going big into ecommerce is one of this brand’s very top organizational objectives. This is best of both worlds – a well-resourced and established organization with start-up mentality. The best candidate has 5+ years ecommerce experience and is very entrepreneurial and strategic minded. The best candidate is confident yet collaborative. This brand is not a Central Ohio brand but has decided to build its digital team in Columbus.

Digital Media Strategist and Buyer

Are you a digital media advertising pro with passion for all things digital advertising? Do you love formulating campaign strategy and analyzing/optimizing campaign performance? Want to work inside a small but mighty media team inside of one of the best integrated agencies around? If you and the role look to be a good fit then we will be in touch within 48 business hours. Role is based in Columbus, Ohio. 

Senior Data Analytics Consultant

The Sr. Data Analytics Consultant will be primarily responsible for the development and implementation of measurement and analytics strategies designed to ensure appropriate operational models; to monitor and evaluate applicable metrics to compare and analyze data to support strategic fundraising decisions and process improvement; to ensure communication with senior leadership and synthesize data into useful and insightful information; and to write and automate tools and scripts to increase efficiency and reduce manual efforts.

Digital Optimization Analyst

The Digital Optimization Analyst be responsible for web analytics and reporting for Lane Bryant, Catherines and Cacique websites.   This position will evaluate customer shopping behavior and site conversion, and provide reporting and recommendations to internal business partners.  This position will also help drive revenue increases as a member of the experimentation and optimization team.

Performance requirements

  • Optimization of website through deep-dive analysis and experimentation
  • Utilize web analytics toolkit to analyze customer behavior to understand pain points and conversion obstacles
  • Provide data-driven recommendations to improve customer experience and hypotheses to drive site testing program
  • Present data, test results and recommendations to cross-functional peers and leadership team
  • Regular and ad-hoc reporting and analysis
  • Provide weekly site reporting and analysis of customer shopping patterns, site heat mapping, conversion funnel and search
  • Create ad-hoc reporting as needed for business to understand online shopping trends
  • Ensure the accuracy of the reporting data and analytics
  • Standardize KPI reporting and regular performance assessment using all available analytics data including conversion, spend, merchandising performance and channel performance
  • Create and maintain strong partnerships:
  • Challenge the thinking of others, quickly finding common ground to solve problems with the end customer in mind
  • Work with cross-functional partners to create measurement plans for new projects and initiatives
  • Maintain open communication and partnerships with Store and Ecommerce Operations, Central Planning, FP & A, Allocations, IT and Customer Service
  • Support each other’s needs by providing information, potential solutions, and data
  • Train new team members on Omniture reporting tool-set

Work Experience and education requirements

  • Bachelor’s degree
  • Minimum 1-2 years prior experience in retail web analytics, ecommerce finance or planning.
  • Experience in an E-commerce environment preferred
  • Use of web analytics and testing tools (Adobe SiteCatalyst, Google Analytics, Monetate, Adobe Test and Target or similar tools) preferred
  • Excellent business and analytical acumen
  • Excellent written and verbal communication skills
  • Strong computer proficiency

CRM Specialist (Mobile + Direct Mail)

Manage the development and implementation of mobile/SMS and direct mail marketing programs intended to drive traffic and sales to site and retail stores. Ensure quality standards are maintained for representation of brand and fashion message in all art, content and in general presentation within all marketing messages, while optimizing performance measures. Monitor direct mail and SMS reporting, engagement patterns and product sales to adjust strategies to optimize sales. Lead our direct mail and SMS marketing programs for Catherines. Ideal candidate should include detail orientated, accurate, strong communication and collaboration skills, and ability to work independently and as a team member, and adherence to deadlines.

 

RESPONSIBILITIES:

Responsible for the success, accuracy and timeliness of direct mail & SMS marketing programs. Tracks and reports on performance.
Maintains planning calendar for DM & SMS.
Demonstrates the ability to directly impact sales with planning and analysis driving optimization of the programs.
Partner with Loyalty and Credit to help optimize customer engagement
Create and report on testing programs for optimization of DM & SMS strategies.  Analyze performance in a daily/weekly/monthly cadence including recommendation process for plan changes. Develop and utilize tools and promotional reports to improve customer experience and increase sales conversion and ROI.
Act as a team lead and the marketing expert in planning and development of leading edge strategies for direct mail and SMS programs.
Proof all DM & SMS prior to printing for accuracy, coupon functionality, and appropriate messaging
EDUCATION AND/OR EXPERIENCE

Bachelor’s Degree in communications, marketing, or the equivalent
3+ years working in a similar role within a brand or agency