The Digital Optimization Analyst be responsible for web analytics and reporting for Lane Bryant, Catherines and Cacique websites.   This position will evaluate customer shopping behavior and site conversion, and provide reporting and recommendations to internal business partners.  This position will also help drive revenue increases as a member of the experimentation and optimization team.

Performance requirements

• Optimization of website through deep-dive analysis and experimentation
• Utilize web analytics toolkit to analyze customer behavior to understand pain points and conversion obstacles
• Provide data-driven recommendations to improve customer experience and hypotheses to drive site testing program
• Present data, test results and recommendations to cross-functional peers and leadership team
• Regular and ad-hoc reporting and analysis
• Provide weekly site reporting and analysis of customer shopping patterns, site heat mapping, conversion funnel and search
• Create ad-hoc reporting as needed for business to understand online shopping trends
• Ensure the accuracy of the reporting data and analytics
• Standardize KPI reporting and regular performance assessment using all available analytics data including conversion, spend, merchandising performance and channel performance
• Create and maintain strong partnerships:
• Challenge the thinking of others, quickly finding common ground to solve problems with the end customer in mind
• Work with cross-functional partners to create measurement plans for new projects and initiatives
• Maintain open communication and partnerships with Store and Ecommerce Operations, Central Planning, FP & A, Allocations, IT and Customer Service
• Support each other’s needs by providing information, potential solutions, and data
• Train new team members on Omniture reporting tool-set

Work Experience and education requirements

• Bachelor’s degree
• Minimum 1-2 years prior experience in retail web analytics, ecommerce finance or planning.
• Experience in an E-commerce environment preferred
• Use of web analytics and testing tools (Adobe SiteCatalyst, Google Analytics, Monetate, Adobe Test and Target or similar tools) preferred
• Excellent business and analytical acumen
• Excellent written and verbal communication skills
• Strong computer proficiency

Manage the development and implementation of mobile/SMS and direct mail marketing programs intended to drive traffic and sales to site and retail stores. Ensure quality standards are maintained for representation of brand and fashion message in all art, content and in general presentation within all marketing messages, while optimizing performance measures. Monitor direct mail and SMS reporting, engagement patterns and product sales to adjust strategies to optimize sales. Lead our direct mail and SMS marketing programs for Catherines. Ideal candidate should include detail orientated, accurate, strong communication and collaboration skills, and ability to work independently and as a team member, and adherence to deadlines.

RESPONSIBILITIES:

Responsible for the success, accuracy and timeliness of direct mail & SMS marketing programs. Tracks and reports on performance.
Maintains planning calendar for DM & SMS.
Demonstrates the ability to directly impact sales with planning and analysis driving optimization of the programs.
Partner with Loyalty and Credit to help optimize customer engagement
Create and report on testing programs for optimization of DM & SMS strategies.  Analyze performance in a daily/weekly/monthly cadence including recommendation process for plan changes. Develop and utilize tools and promotional reports to improve customer experience and increase sales conversion and ROI.
Act as a team lead and the marketing expert in planning and development of leading edge strategies for direct mail and SMS programs.
Proof all DM & SMS prior to printing for accuracy, coupon functionality, and appropriate messaging
EDUCATION AND/OR EXPERIENCE

Bachelor’s Degree in communications, marketing, or the equivalent
3+ years working in a similar role within a brand or agency

Postali is a technology driven marketing agency, and we are searching for an SEO Specialist to join our team. If you answer ‘Yes’ to these questions, you might be the perfect fit!

Is working on SEO strategy with a hot cup of coffee your idea of a great start to your workday?

Does being on an award-winning team where you share in the success of your work sound like the place for you?

Are you passionate about digital marketing and interested in becoming an SEO expert?

An SEO Specialist at Postali:

So what would it be like being on the Postali team as an SEO Specialist? You would be part of a small team, working on bigger-than-life projects for lawyers across the country. Law firms hire us when they want to stand out as the absolute best in their markets for their particular area of practice. It is our mission to create an experience that exceeds our clients’ expectations and also drives real value for them in the form of new clients. Going above and beyond all expectations is what we do at Postali. The prime directive for the SEO Specialist is to work with the rest of the SEO team on planning and executing strategies for law firms that are evergreen (or white hat) and that outpace/outsmart our clients’ competition.

Position Expectations:

Analyze client website architecture, content, linking and other factors to identify and execute initiatives to improve organic search visibility.

Assist clients with link building strategy and execution, including the planning and implementation of publicity initiatives.

Perform market analysis to keep our clients ahead of the competition in every aspect of their SEO initiatives.

Perform local SEO projects, including managing business data, assisting clients with review solicitation and management and executing local marketing campaigns.

Work flexibly with clients based on their needs, which may involve team-oriented, agile development approaches as well as traditional document deliverables.

Work with the SEO Director on providing client-facing reporting on traffic and ranking trends.

Accountabilities:

As an SEO Specialist at Postali, you are responsible for the delivery of all strategies for the websites we manage. The person filling this role will work collaboratively with the SEO Specialist and other team members, but ultimately have a great deal of creative freedom. The success of our clients is our #1 priority and we cultivate a culture that encourages entrepreneurship in every role. If you are a self-motivated, fast learner with the ability to develop innovative ideas and run with them, you will be a great fit at Postali.

Essential Functions

Use various SEO tools to monitor performance trends and identify opportunities to improve local and organic rank.

Keep detailed and organized lists of all link building initiatives and efforts

Work with Postali team to improve and expand our SEO services, and help grow our SEO customer base and services we offer.

Work with SEO Director on improving processes and strategies for: keyword list development, URL and site architecture optimizations, content development, backlinking and other strategies that maximize indexing, rank, CTR and on-site conversion of SEO traffic.

Proactively communicate SEO results to management on a weekly basis, or more often if necessary.

Conduct analysis at least quarterly to identify further optimization opportunities for SEO.

Closely monitor algorithm updates and anticipate future shifts in SEO best practices.

Identify opportunities for both short term and long term objectives to increase search engine visibility.

Maintain personal knowledge of the latest techniques employed by leading players in the SEO space and algorithm updates released by the major search engines.

The Application Process:

Apply through LinkedIn, but don’t hesitate to email directly with Dan Foland on the SEO team. In a creative agency, applicants showing creativity in their application approach often stand out above others.

Desired Skills and Experience:3+ years of digital marketing and SEO experience. Must demonstrate success in a previous role involving SEO. You must be able to plan and execute white-hat link building campaigns. Additional skills and experience include:

Technologically savvy, and up to date on Internet and search marketing trends.

Knowledge of SEO and major factors that drive long-term success, and awareness of “black hat” or other techniques that might damage customer success.

Experience with a content management system such as WordPress is a plus.

Familiarity with web analytics tools and their use in measuring SEO success.

Excellent oral and written communication skills and experience working with cross-functional teams, both within and between organizations.

Strong interpersonal, communication, self-management and organizational skills.

Strong Excel skills including formulas, filtering and pivot tables.

The Marketing Analytics & Planning Manager provides leadership and subject matter expertise in the planning and campaign optimization efforts across marketing.  This individual will champion our testing and optimization program starting with A/B & multivariate testing taking us into experience optimization and eventually personalization.  The Express Marketing Planning and Analytics team is responsible for providing high-quality analytical work in a fast-paced and fluid environment. The team drives integrated planning efforts across Express that achieve campaign objectives, create a strong customer experience, and drive incremental sales for the business.

Individuals on this team:

Lead test preparation and optimization for stores & marketing campaigns
Analyze store/customer campaign performance and make recommendations
Develop the direct marketing program strategy (includes direct mail and digital channels as well as budget ownership)
Provide business performance reporting
Communicate insights & recommendations to business leaders
Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, and eCommerce
The manager leads a team of 5-6 employees and will work closely with external vendors as well as partners in other areas of Marketing, and across the business to ensure that programs and initiatives are well planned and results communicated in a timely manner.  The manager provides training and guidance to less experience analysts as well as works with team to set and achieve department objectives.  Clearly define project deliverables, timelines, and dependencies for team members and internal partners.

Essential Requirements

Education:
Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience, master’s degree preferred.
Experience:
Typically requires minimum of 7+ years work experience, 3+ years managing others and leading cross-functional teams
3-5+ years in an analytics role; experience with campaign/store planning, test design and marketing mix / multi-touch attribution tools a plus
Five plus years of retail experience preferred

Tools:
Usage of analytics/testing tools such as APT, Adobe Analytics, Microstrategy, etc.
Familiar with programming languages such as SQL
Strong knowledge of Excel including pivot tables, vlookups, etc.
Capable with other Microsoft Office products
Preferred Requirements

Thoroughness and extreme attention to detail.
Solid understanding of marketing and business planning
Ability to think strategically but willing to roll up their sleeves as well
Ability to multitask, meet deadlines, manage multiple projects, a strong sense of urgency, and follow-thru in addressing issues
Question the norms and elevate the value or processes behind their team’s work
Highly accountable and performance driven
Exceptional communication and interpersonal skills
Creative mind with the ability to think out of the box, while ensuring that projects achieve key business results
Ability to adapt prior experience and learning to elevate the Customer Marketing function
High energy, innovative and upbeat

The Express Marketing Planning and Analytics team is responsible for providing high-quality analytical work in a fast-paced and fluid environment.

Individuals on this team:

Lead test preparation and optimization for stores & marketing campaigns
Analyze store/campaign performance and make recommendations
Deliver data-driven customer insights
Provide business performance reporting
Communicate insights to business leaders
Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, etc.

The team’s areas of focus include store/campaign testing & optimization, brand’s marketing spend optimization across all paid tactics: Direct Mail, Paid Search,Paid Social, Display, Affiliate, and Video/Broadcast. Understanding the behavior of our customers, analyzing campaign results, and provide business performance reporting.  This team also works cross-functionally across the entire business, as well as with outside vendors.

The individual in this role is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel marketing efforts.

% of Time Spent Focus Areas
40%
Marketing Optimization and Testing – Optimize cross-channel marketing ROI and assist in designing statistically valid tests.
25%
Campaign Analytics – Perform analysis of each campaign following completion and provide clear results and KPI’s to the program manager.
15%
Analytics & Reporting – Provide data-driven campaign/customer insights  Provide weekly business performance scorecards and monthly business review package
20%
Ad Hoc Projects – Perform a variety of analytics to support the current state of the business and new initiatives.
Essential Requirements:

Education:
Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience
Experience:
3-5+ years in an analytics role; experience turning analysis and insights into actionable business plans
Tools:
Experience with R, Tableau or similar analysis, reporting and dash boarding tools
Experience of databases, querying large datasets and writing SQL statements
Experience with online analytics and testing tools such as Adobe Analytics

Traits:
Problem solver
Conceptual thinker
Focused on results
Proficient communicator
Manages ambiguity
Highly accountable

Job Summary:

The Senior Insights Analyst is responsible for participating in the development of long-term strategies necessary to achieve profitable sales growth in the business through analysis of white space opportunities, market expansion opportunities and market sizing. As well as analyzing performance to identify trends and opportunities through monthly reporting and must have ability to convert data into actionable story and data visualization, this includes analysis of stores, customer and overall company results.

The Analytics and Insights team is responsible for providing high-quality analytical and insights work in a fast-paced and fluid environment.  This team provides support around:

Deliver data-driven customer insights
Provide business performance reporting
Communicate market research and analytic insights to business leaders
Work cross-functionally with areas such as merchandise planning & allocation, marketing, finance, store operations, etc.

Essential Requirements:

Education:
Bachelor’s degree in quantitative field of study or Marketing with equivalent quantitative work experience, master’s degree a plus

Experience:
Typically requires minimum of 5-7+ years work experience.
1-2 years of business intelligence/data analysis related experience in industry.

Tools:
Usage of an analytic/BI tools such as APT, Adobe Analytics, Microstrategy, R, SAS, Python, etc.
Usage of visualization tools such as Tableau
Knowledge with programming languages such as SQL
Strong knowledge of Excel including pivot tables, vlookups, etc.
Capable with other Microsoft Office products

Traits:
Problem solver
Conceptual thinker
Focused on results
Proficient communicator
Manages ambiguity
Highly accountable

ORIS Intelligence is looking for a digital Product Marketing Manager  to help build our market position as a leader in online retail intelligence within the exploding eCommerce space. You will be joining an entrepreneurial group of pros committed to innovating relentlessly, while maintaining a fun, collaborative and engaging atmosphere.

Position:  Product Marketing Manager
Location:  Columbus
Reports to: Sr Product Manager

You’ll play an essential role by: 

• Collaborating with product management, account executives and client success managers to develop and implement product positioning and marketing campaigns to existing customers and target buyer personas.
• A large portion of this role will be writing and developing content that can be used throughout the customer journey and drive deeper user engagement.
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Communicating new product feature releases through email, in-app messaging and our client success team.
• Nurturing prospects through email social media and our website with informative content to keep ORIS top-of-mind.
• Executing digital marketing campaigns via PPC advertising.
• Assessing the effectiveness of email and digital marketing campaigns

 Desired Skills and Experience 

• Strong writing skills are a must with preferred experience writing for B2B.
• Bachelor’s degree or equivalent combination of education and experience
• Superb communication and presentation skills, tremendous attention to detail and an ability to work collaboratively, independently and virtually
• Proficient in using Microsoft Office (Word, Excel and PowerPoint)
• Comfortable using collaboration and CRM tools such as Slack, Salesforce and Intercom.
• Experience with email marketing. Experience with marketing automation tools such as Pardot a plus.
• Experience with digital marketing campaigns such as PPC and social media preferred.

We offer a competitive pay package as well as health benefits. To fit in at ORIS Intelligence, you need to have an exceptionally positive can-do attitude, high standards of professionalism, high standards of performance and a deep curiosity and willingness to learn. You’ll need to be both detail-oriented and able to see the big picture, understanding how ORIS Intelligence helps brand owners protect their brand by monitoring online sales channels. Based in Columbus, Ohio, we’re home to an exploding entrepreneurial ecosystem.  To learn more, visit orisintel.com.

If you are a qualified candidate, please send cover letter and resume to careers@orisintel.com with the subject: Product Marketing Manager